Tips and Insights
Here are some tips & insights extracted from CELforPharma’s courses. Some are plain definitions of terms that often cause confusion, others offer invaluable advice for better planning and decision-making. Use the filters to find insights related to your functional area.
The Across Health MATUROMETER 2022 - Is biopharma ready for customer-centric omnichannel?
| Expert: | Jan Keuppens & Vladimir Rogiers |
| Course: | The Strategic Digital Pharma Marketing CourseThe Strategic e-Medical Affairs Course |
Video: What is a QALY and how to calculate it? – By Prof. Dr. Lieven Annemans:
| Expert: | Prof. Dr. Lieven Annemans |
| Course: | Health Economics for Non-Health-EconomistsBasics of Health Economics |
AGILE & CUSTOMER CENTRIC BRAND PLAN QUALITY CHECKLIST
| Expert: | Edouard Demeire |
| Course: | The Pharma Brand Planning Course |
The 5 lessons Pharma should learn from the COVID-19 pandemic
| Expert: | Edouard Demeire |
| Course: | The Pharma Brand Planning Course |
Video: 13 Checkpoints to critically assess the quality of your brand marketing plans
| Expert: | Edouard Demeire |
| Course: | The Pharma Brand Planning Course |
Video: 9,5 steps to a successful Advisory Board Meeting
| Expert: | Maaike Addicks, MD |
| Course: | Business Acumen for MSLs |
Video: The in- & out-licensing processes at a glance
| Expert: | David Scott |
| Course: | The Pharmaceutical Out-licensing Course |
10 Critical success factors for pharma lifecycle management
| Expert: | Dr. Neal Hansen |
| Course: | Late Stage Pharma Lifecycle Management |
2 Videos with Prof. Lieven Annemans explaining fundamental concepts in health economics:
| Expert: | Prof. Dr. Lieven Annemans |
| Course: | Health Economics for Non-Health-Economists |
3 main challenges in pharma forecasting
| Expert: | Gary Johnson & Sam Johnson |
| Course: | The Pharma Forecasting Course |
3 main pharma value pricing challenges
| Expert: | Gary Johnson & Sam Johnson |
| Course: | How to Price Better than Your Competitors: Essential Insights, Principles & Techniques for Successful Market Access |
4 Core MSL competencies – A training priority!
| Expert: | Maaike Addicks, MD |
| Course: | Business Acumen for MSLs |
5 Best Practices In Late Lifecycle Management
| Expert: | Dr. Neal Hansen |
| Course: | Late Stage Pharma Lifecycle Management |
6 Key Omnichannel Marketing Objectives and Strategies to Consider in Pharma
| Expert: | Jan Keuppens & Vladimir Rogiers |
| Course: | The Strategic Digital Pharma Marketing Course |