Tips and Insights
Here are some tips & insights extracted from CELforPharma’s courses. Some are plain definitions of terms that often cause confusion, others offer invaluable advice for better planning and decision-making. Use the filters to find insights related to your functional area.
Video: What is a QALY and how to calculate it? – By Prof. Dr. Lieven Annemans:
Expert: | Prof. Dr. Lieven Annemans |
Course: | Health Economics for Non-Health-Economists |
13 Checkpoints to critically assess the quality of your brand marketing plans
Expert: | Edouard Demeire |
Course: | The Pharma Brand Planning Course |
The 5 lessons Pharma should learn from the COVID-19 pandemic
Expert: | Edouard Demeire |
Course: | The Pharma Brand Planning Course |
Video: 9,5 steps to a successful Advisory Board Meeting
Expert: | Maaike Addicks, MD |
Course: | Business Acumen for MSLs |
Video: The in- & out-licensing processes at a glance
Expert: | David Scott |
Course: | The Pharmaceutical Out-licensing Course |
10 Critical success factors for pharma lifecycle management
Expert: | Dr. Neal Hansen |
Course: | Late Stage Pharma Lifecycle Management |
2 Videos with Prof. Lieven Annemans explaining fundamental concepts in health economics:
Expert: | Prof. Dr. Lieven Annemans |
Course: | Health Economics for Non-Health-Economists |
6 principles of pharmaceutical sales forecasting
Expert: | Gary Johnson |
Course: | The Pharma Forecasting Course |
9,5 steps to a successful Advisory Board Meeting – Do you actually need one?
Expert: | Maaike Addicks, MD |
Course: | Business Acumen for MSLs |
A 5-step process for planning late stage lifecycle management
Expert: | Dr. Neal Hansen |
Course: | Late Stage Pharma Lifecycle Management |
An often overlooked element in the process of designing Patient Support Programmes
Expert: | Prof. John Weinman & Natalie Newell |
Course: | Understanding Patient Behaviour & Developing Personalised Solutions |
Are you correctly forecasting the uptake of your brand(s)?
Expert: | Gary Johnson |
Course: | The Pharma Forecasting Course |
Are you up to date on the use of internet by European physicians?
Expert: | Vladimir Rogiers |
Course: | The Strategic Digital Pharma Marketing Course |
Choose the right generic strategy for your mature brands!
Expert: | Dr. Neal Hansen |
Course: | Late Stage Pharma Lifecycle Management |
Commonly misused pricing terms in pharma – (1)
Expert: | Gary Johnson |
Course: | Value Pricing for Market Access |
Commonly misused pricing terms in pharma – (2)
Expert: | Gary Johnson |
Course: | Value Pricing for Market Access |
Core MSL competencies – A training priority!
Expert: | Maaike Addicks, MD |
Course: | Business Acumen for MSLs |
Creating the right environment for your MSLs
Expert: | Maaike Addicks, MD |
Course: | Business Acumen for MSLs |