Patient FLOWs and Patient JOURNEYs are two extremely valuable decision-support tools … and yet, they are often misunderstood!
On 17 May 2022 we organised a webinar entitled “From Patient Insights to Key Growth Drivers for Pharmaceuticals” with Edouard Demeire, CELforPharma faculty member and expert-trainer of The Pharma Brand Planning Course. In this 7-min fragment, Edouard explains the difference between both tools with examples and how to use them.(*)
(*) To watch the full recording of the webinar where Edouard discusses the process from patient insight generation to formulating a brand’s CSFs or Strategic Imperatives to ensure growth, click here.