Many managers in pharma are struggling to select a set of KPIs to measure the ROI of their omnichannel engagement tactics.
CELforPharma faculty member Ben Harbour of the Omnichannel Launch Excellence for Medical & Marketing course has made a handy slide snapshot that provides a framework of KPIs.
🎓 If you want to learn about:
- The dos and don’ts of a successful, cross-functionally orchestrated omnichannel launch.
- How Medical Affairs can boost data dissemination by leveraging omnichannel both before and during commercial launch.
- How Commercial can create pragmatic, high-impact omnichannel customer journeys to ensure superior customer engagement and product uptake.
- How to minimise the risk of losing impact when transitioning the omnichannel strategy from HQ to local.
- How to set up and track a highly actionable omnichannel measurement framework.
👉 Attend Ben Harbour’s highly praised 1-day course:
Omnichannel Launch Excellence for Medical & Marketing
With Ben Harbour
