Many managers in pharma are struggling to select a set of KPIs to measure the ROI of their omnichannel engagement tactics.
CELforPharma faculty members Jean-Sebastien Struyf and Olga Duvillard of the Strategic Omnichannel for Pharma Marketing course have made a handy slide snapshot that provides a framework of KPIs.
🎓 If you want to learn about:
- Online behaviours and needs of pharma’s external stakeholders.
- A step-by-step process to define an omnichannel customer engagement strategy.
- The six omnichannel communication strategies to consider.
- The opportunities, impact and best practices of digital communication channels for pharma & medtech companies.
- How to design a system of KPIs to measure the ROI of your digital tactics.
- How to correctly use key measurement tools, such as MCQ and NPS.
👉 Attend Jean-Sebastien Struyf & Olga Duvillard’s highly praised 2-day course:
Strategic Omnichannel for Pharma Marketing
With Jean-Sebastien Struyf & Olga Duvillard
🎓 If you want to learn about:
- The dos and don’ts of a successful, cross-functionally orchestrated omnichannel launch.
- How Medical Affairs can boost data dissemination by leveraging omnichannel both before and during commercial launch.
- How Commercial can create pragmatic, high-impact omnichannel customer journeys to ensure superior customer engagement and product uptake.
- How to minimise the risk of losing impact when transitioning the omnichannel strategy from HQ to local.
- How to set up and track a highly actionable omnichannel measurement framework.
👉 Attend Ben Harbour’s highly praised 1-day course:
Omnichannel Launch Excellence for Medical & Marketing
With Ben Harbour
