By Ben Harbour, expert-trainer of Omnichannel Launch Excellence for Medical & Marketing
For medical and commercial pharma staff, many of whom have never launched a medicine before, the product landscape looks increasingly crowded – and unforgiving!
Indeed, roughly half of all launches fail to meet analyst expectations, and 80% of launches critically depend on the first six months to determine their long-term success.
Furthermore, physicians’ and other key stakeholders’ omnichannel channel & content affinities and customer experience expectations continue to evolve, complicating things even more. Evidence shows that only 40% of EU5 specialists are satisfied with pharma’s omnichannel offerings at launch (Precision AQ Navigator365 Core).
Building on their deep omnichannel and launch expertise, Precision AQ experts have determined four key success factors for Omnichannel Launch Excellence:
- Start early (Medical)
- Decrease time to critical frequency by leveraging omnichannel (Commercial)
- Co-create global omnichannel blueprint to maximise local adoption and impact
- Track for success
Attend CELforPharma’s 1-day Omnichannel Launch Excellence for Medical & Marketing course to learn how to design and execute a successful evidence-based omnichannel customer engagement launch strategy. In the course, each of the key success factors is addressed with highly actionable and specific outputs, enriched with case studies and hands-on exercises.
🎓 If you want to learn about:
- The dos and don’ts of a successful, cross-functionally orchestrated omnichannel launch.
- How Medical Affairs can boost data dissemination by leveraging omnichannel both before and during commercial launch.
- How Commercial can create pragmatic, high-impact omnichannel customer journeys to ensure superior customer engagement and product uptake.
- How to minimise the risk of losing impact when transitioning the omnichannel strategy from HQ to local.
- How to set up and track a highly actionable omnichannel measurement framework.
👉 Attend Ben Harbour’s highly praised 1-day course:
Omnichannel Launch Excellence for Medical & Marketing
With Ben Harbour
