Recorded Webinar: How to Set Prices When You Cannot Talk to Payers?

From “apex payers” who are not allowed to talk, to orphan diseases where payers don’t know the medicine, it is sometimes impossible or impractical to survey payers. In this recorded webinar from 20 March 2024, Gary Johnson shares his insights about alternative pricing techniques:

  • How to use AI and/or econometrics to analyse past payer behaviour. Because, for payers, sometimes “actions speak louder than words”.

  • How to use meta-analysis to uncover powerful predictions from the mountain of published research papers.

  • How to use simulators of “virtual negotiations” to understand innovative contracting schemes from your and payers’ perspectives.

Webinar How to Set Prices When You Cannot Talk to Payers

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Please note that this webinar is only open to managers working in pharma/biotech/medtech companies. So, please enter your COMPANY EMAIL address.



Learn more from this expert at the following short duration course(s):