“If Medical Affairs does its job well, it empowers pharma to deliver the maximum health gain for patients.”
– Chris Toller, CELforPharma faculty member of The Medical Affairs Excellence Course
Medical Affairs plays a critical role in ensuring that pharmaceutical innovation translates into real impact for patients. While products originate in R&D and are commercialised through sales, it is Medical Affairs that connects science, insight and understanding across the entire life cycle.
In this short video, Chris explains how Medical Affairs contributes far beyond individual activities: from shaping clinical trial design and disease area education to ensuring that data and evidence are communicated in ways that healthcare professionals and patients truly understand.
This broader perspective helps explain why Medical Affairs can be difficult to define – and why its true value lies not in isolated tasks, but in its ability to maximise the delivery of healthcare.
👉 Watch the webinar snippet:
🎓 If you want to learn about:
- Strategic thinking in the Medical Affairs function.
- How to create, measure and demonstrate value in the Medical Affairs function.
- How to use medical insights for a successful brand development strategy.
- How to communicate effectively with HCPs.
- What Medical Affairs needs to know about patient-centricity, pharmaco-economics, market access and digital communications.
- Leadership skills for Medical Affairs.
👉 Attend Chris Toller’s highly praised 2-day course:
The Medical Affairs Excellence Course
With Chris Toller
