Selecting the right Medical tactics based on Reach & Impact

Medical Affairs has a toolbox filled to the brim with useful, value adding, impactful tactics. Advisory Boards, CME and symposia are the most known and used. But there are other activities that you can utilise to have a positive impact on healthcare and the success of the company. 

In her 1-day course The Medical Plan and Tactical Implementation: Best Practices, CELforPharma faculty member Maaike Addicks, MD advises to use the Reach/Impact matrix to decide which of those tactics to use to achieve your objective. 

Download your copy of this handy 5-page guide where Maaike explains this matrix and gives a short explanation of the various Medical Affairs tactics. 

Download your 5-page guide

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Download: Selecting the right MSL tactics based on Reach & Impact



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