As a brand’s sales forecast is used to decide on resource allocation, it will be challenged and questioned by your managers and peers. If your forecast respects the 6 key principles explained in this 3-min video by Gary Johnson, expert faculty member of The Pharma Forecasting Course, you will be able to justify and defend it.
Gary Johnson is a thought leader in this respect since he and his team at Inpharmation have been involved in forecasting for around half of the new molecular entity launches over the past 5 years, and he is the author of Sales Forecasting for Pharmaceuticals: An Evidence Based Approach.
The five techniques those principles are applied through:→ The 5 most useful sales forecasting techniques for pharmaceuticals |
Continue your learning from Gary and Sam
If you’d like to learn more from Gary and Sam, CELforPharma also offers a 2-day, hands-on course where you'll:
- Learn the fundamentals of good forecasting and when to apply each approach
- Understand AI and advanced methods without unnecessary complexity
- Apply insights immediately through hands-on exercises
- Learn from experienced experts and peer discussions
The Pharma Forecasting Course
With Gary Johnson & Sam Johnson
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