How can Medical Affairs hope to meet all the diverse demands placed on it from all sides?
In the era of precision medicine, the need for scientific clarity and understanding is critical, while, at the same time, demonstrating patient-centered value has become more important than ever.
And with more and more stakeholders demanding our time and attention, the pressures of cross-functional collaboration - both inside and outside the organisation - grow greater year by year.
In this recorded webinar from 16 September 2025, industry expert Chris Toller explores the evolving role of Medical Affairs in modern pharma. Using the Domains of Medical Affairs Excellence framework, the session sets out to put these demands into context and provides a roadmap for developing excellence across the entire Medical Affairs function:
What is the biggest challenge faced by Medical Affairs?
What is driving the evolution of Medical Affairs and how does it affect us?
What are the key ambitions for Medical Affairs and what is its role in modern pharma?
How can this roadmap help to develop a positive culture of Medical Affairs Excellence?
🎓 If you want to learn about:
- Strategic thinking in the Medical Affairs function.
- How to create, measure and demonstrate value in the Medical Affairs function.
- How to use medical insights for a successful brand development strategy.
- How to communicate effectively with HCPs.
- What Medical Affairs needs to know about patient-centricity, pharmaco-economics, market access and digital communications.
- Leadership skills for Medical Affairs.
👉 Attend Chris Toller’s highly praised 2-day course:
The Medical Affairs Excellence Course
With Chris Toller
