KOLS are indispensable to reach the goals in your medical plan. But to your colleagues in other departments KOLs also form an important source of insights and information.
If you understand your colleagues’ KOL needs and incorporate them in your plan, you will become a highly valuable and valued partner to your cross-functional colleagues.
CELforPharma faculty member Maaike Addicks, expert faculty member of the Strategic KOL Planning & Engagement course, has made a handy overview of the internal stakeholder needs.