Pharma companies invest heavily in congress participation, yet many teams struggle to translate that investment into sustained HCP engagement and measurable impact. Too often, congresses are treated as high-visibility events rather than strategic milestones within a longer engagement journey.
In this 45-minute recorded webinar (16 April 2026), Yacin Marzouki explores why many congress strategies underperform and how shifting from “event execution” to a structured 12-week engagement model can significantly improve results.
Continue your learning from Yacin Marzouki
If you’d like to learn more from Yacin, CELforPharma also offers a 1-day, hands-on course where you'll learn how to:
- Define clear congress objectives, roles, and success criteria from the start
- Design engagement journeys using the pre–peri–post model to extend impact beyond the event
- Unlock value for both attending and non-attending HCPs
- Measure meaningful impact using KPIs beyond booth traffic and badge scans
- Strengthen collaboration across Medical, Brand, and Commercial teams
Maximising Congress Impact in Pharma
With Yacin Marzouki
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