10 September 2025, 13:00 - 13:45 PM CET (*)
Free Educational Webinar
With AI and market access expert Dr Stefan Walzer
Payers and HTA agencies expect ever-increasing levels of evidence, speed, and strategic clarity when evaluating new health technologies. Meanwhile, internal teams are often stretched thin, facing mounting data complexity and global reimbursement variation.
AI offers a transformative opportunity to close these gaps: from accelerating evidence generation and automating dossier creation to simulating pricing negotiations and optimising launch strategies.
Where and how AI can be integrated in the market access process
How AI-based tools can reduce time and resource demands in dossier writing
What HTA bodies and payers really accept when it comes to AI-supported evidence
Live demonstration of use cases in pricing, objection handling, and launch planning
Please note that this webinar is only open to managers working in pharma/biotech/medtech companies. For your registration to be approved, please enter your COMPANY EMAIL address.
(*) If you cannot attend the webinar, please note that a recorded playback will be sent to all registrants after the webinar.
As the founder and CEO of MArS Market Access & Pricing Strategy GmbH, Dr Stefan Walzer initiated the application of AI platforms and tools in the area of market access to revolutionise dossier preparation, payer negotiations, and strategic decision-making.
Stefan's impressive career includes pivotal roles such as Global Payer Strategy Leader at F. Hoffmann – La Roche AG, author of over 40 peer-reviewed articles and 400 abstracts, as well as serving as a recognised lecturer on market access, pricing, and negotiation at leading universities in Germany.
Stefan holds a PhD in Health Economics from the University of Zurich, alongside qualifications from the University of Tübingen and the London School of Hygiene & Tropical Medicine.