Payers and HTA agencies expect ever-increasing levels of evidence, speed, and strategic clarity when evaluating new health technologies. Meanwhile, internal teams are often stretched thin, facing mounting data complexity and global reimbursement variation.
AI offers a transformative opportunity to close these gaps: from accelerating evidence generation and automating dossier creation to simulating pricing negotiations and optimising launch strategies.
In this recorded webinar from 10 September 2025, CELforPharma faculty member Dr Stefan Walzer shared his insights on:
Where and how AI can be integrated in the market access process
How AI-based tools can reduce time and resource demands in dossier writing
What HTA bodies and payers really accept when it comes to AI-supported evidence
Live demonstration of use cases in pricing, objection handling, and launch planning
🎓 If you want to:
- Master the essentials of AI in pharma market access: Understand key terminology, explore the transformative impact of AI, and tackle industry-specific challenges.
- Integrate AI-driven tools with confidence: Learn how to seamlessly incorporate AI into market access processes to boost efficiency and achieve superior outcomes.
- Discover the best AI systems for your needs: Get an overview of available AI technologies, along with their pros and cons, tailored to pharma market access applications.
- Gain hands-on experience with AI in action: Participate in practical exercises using AI-driven tools for market access planning, systematic literature reviews, dossier writing, and payer negotiations.
(Features a real-life prostate cancer case study to simulate and solve real-world challenges across the market access lifecycle.) - Learn from your peers in pharma market access: Benefit from peer insights as they will share their challenges, experiences, and innovative solutions.
👉 Attend Dr Stefan Walzer’s highly praised 2-day course:
The AI for Pharma Market Access Course
With Dr Stefan Walzer
🎓 If you want to:
- Understand core negotiation principles and styles: Gain foundational knowledge of what negotiation entails and how to navigate different negotiation styles.
- Develop and apply a structured negotiation strategy: Learn to define clear goals, build strong BATNAs/ZOPAs, and use tactical tools to manage objections and maintain dialogue.
- Tailor negotiation approaches to healthcare payer contexts: Explore the specific dynamics of healthcare negotiations.
- Challenge common payer negotiation myths and biases: Identify and dismantle misconceptions about payer negotiations while learning to foster empathy and understanding.
- Practise and refine negotiation skills through real-world exercises: Collaborate on case-based simulations involving pharma products to create and execute negotiation strategies.
👉 Attend Dr Stefan Walzer’s new 1-day course:
The Healthcare Payer Negotiations Course
With Dr Stefan Walzer