Impact is at the heart of everything in Medical Affairs - but how do you define and demonstrate it effectively?
How can you ensure your contributions resonate both in the short term and long term, across internal and external stakeholders?
In this recorded webinar from 12 March 2025, CELforPharma faculty member Maaike Addicks outlines actionable ways in which you can boost and showcase your Medical Affairs impact:
What we mean by Medical Affairs impact: Defining and understanding the concept
The 5 pillars of Medical Affairs impact: A framework for driving success
Different perspectives on impact: Short-term vs. long-term, micro vs. macro, internal vs. external
Making your impact visible: Best practices for communicating value to internal stakeholders
How planning, KOL engagement and insights work together as one loop:→ From activities to impact: connecting medical planning, KOL engagement, and insights |
Continue your learning from Maaike Addicks
If you’d like to learn more from Maaike, CELforPharma also offers 3 courses that can be taken individually or combined to build a comprehensive framework for strengthening Medical Affairs excellence from strategy and engagement to insights-driven impact:
Strategic KOL Planning & Engagement
With Maaike Addicks, MD
The Medical Plan and Tactical Implementation
With Maaike Addicks, MD
Boosting Medical Affairs Impact with Insights Excellence
With Maaike Addicks, MD
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