Educational Webinars
Upcoming Webinars:
In this webinar you will learn:
The commercial significance of the fact that cell and gene therapies invariably enter the market with “one foot still in the lab” (i.e. with immature clinical data).
The vital importance of “hope-based therapy” (high levels of uncertainty) rather than “evidence-based therapy” and how customers (payers/prescribers) actually act when faced with these uncertainties.
The drivers of price and access for cell and gene therapies.
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In this webinar you will learn:
How to talk about value for money to clinicians and patient advocacy groups
How to align the clinical and the health economic view
How to go beyond the QALY to account for what matters to patients
How to deal with evidence gaps: the increasing role of Real World Evidence
Recorded Webinars:
In this webinar you will learn:
Understand why large language models (like ChatGPT) are fundamentally different to the predictive models used in forecasting and pricing.
Understand the “AI Cube” that tells you whether AI is likely to prove useful or not in your particular circumstances.
Learn the “three Cs” that allow successful deployment of AI: Curation. Combination. Calibration.
In this webinar you will learn:
The state of the art for measuring QALYs
The value of a QALY
Measuring health gains: beyond the QALY
In this webinar you will learn:
What is EU HTA and how will the process work?
How will the Joint Scientific Consultation process work?
How are other companies preparing for EU HTA?
What are the timelines and key considerations to successfully prepare for and navigate the EU HTA process?
In this webinar you will learn:
Which channels, media and content do my customers prefer? And where does my brand do well (and not so well) versus the competition
How do I translate my strategic imperatives, leverage points and key segments into pragmatic customer journeys?
What budget should I set aside for this? What % should go to digital?
What kind of business impact can I expect from my omnichannel plan?
In this webinar you will learn:
Understand why LCM is challenging and the key barriers to program success
Explore key needs & critical success factors at 6 crucial lifecycle decision points
Learn from successes and failures in ‘total’ lifecycle management
In this webinar you will learn:
How to extract insights from Patient Flows & Patient Journeys
How to combine patient insights with multi-stakeholder insights to identify growth opportunities in an evolving healthcare landscape
How to formulate CSFs / Strategic Imperatives for a product
In this webinar you will learn:
How to identify and map your KOLs strategically
How to set your KOL goals in line with your Medical Plan
How to ensure your KOL plan is supporting short- AND long-term success
In this webinar you will learn:
Challenge your quantitative intuitions
Avoid three common thinking traps
Develop first-aid debiasing strategies