Educational Webinars

Upcoming Webinars:

How Business Development Optimally Contributes to the Pharmaceutical Value Chain

In this webinar you will learn:

  • Overview of the pharmaceutical value chain, a simple but powerful framework

  • How BD&L activities help leverage strengths and address weaknesses across the full value chain

  • Application of the value chain framework to assess strengths and weaknesses at each stage of the BD&L process


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Webinar How to Optimise Portfolio Strategy in Pharma for Today AND Tomorrow

In this webinar you will learn:

  • How to personalise portfolio strategy at a country level as a component of near-term portfolio planning

  • How to align investment priorities when considering mid-term portfolio strategy  

  • How to manage uncertainty in the context of portfolio planning for the long term


For details & registration

Recorded Webinars:

Webinar How to Set Prices When You Cannot Talk to Payers

In this webinar you will learn:

  • Using AI and/or econometrics to analyse past payer behaviour. Because, for payers, sometimes “actions speak louder than words”.

  • Using meta-analysis to uncover powerful predictions from the mountain of published research papers.

  • Using simulators of “virtual negotiations” to understand innovative contracting schemes from your and payers’ perspectives.


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Webinar What Clinicians and Patients Need (and Want!) to Know About the Value for Money of New Health Innovations

In this webinar you will learn:

  • How to talk about value for money to clinicians and patient advocacy groups

  • How to align the clinical and the health economic view

  • How to go beyond the QALY to account for what matters to patients

  • How to deal with evidence gaps: the increasing role of Real World Evidence 


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Webinar Pricing and Forecasting Cell and Gene Therapies

In this webinar you will learn:

  • The key ways that cell and gene therapy do and do not differ from more “conventional” therapies.

  • The commercial significance of the fact that cell and gene therapies invariably enter the market with “one foot still in the lab” (i.e. with immature clinical data).

  • The vital importance of “hope-based therapy” (high levels of uncertainty) rather than “evidence-based therapy” and how customers (payers/prescribers) actually act when faced with these uncertainties. 

  • ...


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Webinar Artificial Intelligence How effective is it for pharma pricing and forecasting

In this webinar you will learn:

  • Understand why large language models (like ChatGPT) are fundamentally different to the predictive models used in forecasting and pricing.

  • Understand the “AI Cube” that tells you whether AI is likely to prove useful or not in your particular circumstances.

  • Learn the “three Cs” that allow successful deployment of AI: Curation. Combination. Calibration. 


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Webinar What You Should Know About the QALY and About the Value of HealthQALY Gains with New Therapies

In this webinar you will learn:

  • The state of the art for measuring QALYs

  • The value of a QALY

  • Measuring health gains: beyond the QALY


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Webinar Preparing for the EU Joint Clinical Assessment HTA Process

In this webinar you will learn:

  • What is EU HTA and how will the process work?

  • How will the Joint Scientific Consultation process work?

  • How are other companies preparing for EU HTA?

  • What are the timelines and key considerations to successfully prepare for and navigate the EU HTA process?


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Webinar Omnichannel Budget planning for the New Normal

In this webinar you will learn:

  • Which channels, media and content do my customers prefer? And where does my brand do well (and not so well) versus the competition

  • How do I translate my strategic imperatives, leverage points and key segments into pragmatic customer journeys?

  • What budget should I set aside for this? What % should go to digital?

  • What kind of business impact can I expect from my omnichannel plan?


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Webinar Driving Lifecycle Management Excellence Across the Full Product Lifecycle

In this webinar you will learn:

  • Understand why LCM is challenging and the key barriers to program success

  • Explore key needs & critical success factors at 6 crucial lifecycle decision points

  • Learn from successes and failures in ‘total’ lifecycle management


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Webinar From Patient Insights to Key Growth Drivers for Pharmaceuticals

In this webinar you will learn:

  • How to extract insights from Patient Flows & Patient Journeys

  • How to combine patient insights with multi-stakeholder insights to identify growth opportunities in an evolving healthcare landscape

  • How to formulate CSFs / Strategic Imperatives for a product


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Webinar Designing a Strategic KOL Plan for Success

In this webinar you will learn:

  • How to identify and map your KOLs strategically

  • How to set your KOL goals in line with your Medical Plan

  • How to ensure your KOL plan is supporting short- AND long-term success


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Webinar Thinking With Data

In this webinar you will learn:

  • Challenge your quantitative intuitions

  • Avoid three common thinking traps

  • Develop first-aid debiasing strategies


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