FREE EDUCATIONAL WEBINAR
27 January 2026, 13:00 - 14:00 PM CET (*)
AI “agents” – from Custom GPTs to Microsoft Copilot – are rapidly entering pharma. They promise to support brand planning, content creation, omnichannel execution and even sales calls…
Yet most teams still struggle to turn demos into real, compliant, everyday tools.
In this 1-hour educational webinar, Manuel Mitola, pharma marketing innovator and Founder at ctcHealth, will demonstrate how to design, build and roll out practical AI agents for Marketing & Sales in pharma.
Why attend:
Understand what AI agents can realistically deliver today in pharma commercial functions.
Discover concrete use cases for brand teams, sales reps, and commercial excellence.
Explore a simple method to go from idea → pilot → adopted tool.
Learn how to clearly articulate the value of AI agents with the right arguments to engage internal stakeholders.
What you'll learn:
A clear, non-technical explanation of agents, how they differ from “just ChatGPT”, and where they fit in your current commercial tools and processes.
A focused tour of high-impact use cases already feasible in pharma today: brand planning, content support and document retrieval, field coaching, and insight generation.
How to choose a strong first use case, map the workflow, define the system prompt and the knowledge base, turning a business problem into a working agent without overcomplicating things.
Open Q&A
About the expert:
Manuel Mitola, expert trainer of The AI for Pharma Marketing Course, is Partner & Head of AI Consulting at ctcHealth, a consultancy specialising in transforming pharma marketing, sales, and commercial excellence through AI adoption.
Experienced speaker on AI at international pharma conferences, and an active voice on LinkedIn and YouTube, where he shares practical case studies.
Author of the chapter on AI for Pharma Marketing in the book "AI Marketing" (HOEPLI, 2019).
Guest professor at IULM University, Milan, training pharma managers, professionals, and students on AI in marketing.
Formerly held marketing and digital innovation roles at Eli Lilly and Menarini, where he drove adoption of new technologies, designed innovative omnichannel strategies, and contributed to the successful launches of multiple oncology and neuroscience brands.
(*) If you cannot attend the webinar, please note that a recorded playback will be sent to all registrants after the webinar.