AI “agents” – from Custom GPTs to Microsoft Copilot – are rapidly entering pharma. They promise to support brand planning, content creation, omnichannel execution and even sales calls…
Yet most teams still struggle to turn demos into real, compliant, everyday tools.
In this 1-hour educational recorded webinar from 27 January 2026, Manuel Mitola, pharma marketing innovator and Founder at ctcHealth, demonstrates how to design, build and roll out practical AI agents for Marketing & Sales in pharma.
Why watch:
Understand what AI agents can realistically deliver today in pharma commercial functions.
Discover concrete use cases for brand teams, sales reps, and commercial excellence.
Explore a simple method to go from idea → pilot → adopted tool.
Learn how to clearly articulate the value of AI agents with the right arguments to engage internal stakeholders.
What you'll learn:
A clear, non-technical explanation of agents, how they differ from “just ChatGPT”, and where they fit in your current commercial tools and processes.
A focused tour of high-impact use cases already feasible in pharma today: brand planning, content support and document retrieval, field coaching, and insight generation.
How to choose a strong first use case, map the workflow, define the system prompt and the knowledge base, turning a business problem into a working agent without overcomplicating things.
🎓 If you want to learn about:
- Understanding AI in Pharma Marketing: Terminology, impact and challenges.
- How to optimise data management and organisational readiness.
- How to apply AI for strategic & tactical decision making.
- How to hyper-personalise HCP experiences with AI.
- How to boost your personal productivity with AI.
- How to streamline Medical-Legal-Regulatory approval processes with AI.
- Additionally, you will learn from your international pharma marketing peers who will share their challenges, experiences and solutions.
👉 Attend Manuel Mitola’s highly praised 2-day course:
The AI for Pharma Marketing Course
With Manuel Mitola
