Payer research is essential for setting the right price for a new pharmaceutical. However, it's important to recognise that there is no single "payer." In this short video, Gary Johnson, expert faculty member teaching CELforPharma’s 2-day The Pharma Pricing Course, explains the different types of payers you need to consider before starting your pricing research.
Gary Johnson is a thought leader in this respect since he has been involved in pricing for around half of the new molecular entity launches over the past 5 years and is the author of Value Pricing for Market Access: Evidence-Based Pricing for Pharmaceuticals.
Value pricing is one of three types. Which one applies to your product:→ Different types of pricing in pharma |
Continue your learning from Gary and Sam
If you’d like to learn more from Gary and Sam, CELforPharma also offers a 2-day, hands-on course where you'll learn how to:
- Analyse payer types and global pricing & market access systems
- Recognise the role of health economics in pricing decisions, and its limits
- Use evidence-based frameworks and AI to analyse & predict payer behaviour
- Anticipate how international reference pricing affects your global strategy
The Pharma Pricing Course
With Gary Johnson & Sam Johnson
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