Analogues are widely used in pharmaceutical pricing and forecasting.
They appear logical and reassuring.
Yet some of the most disastrous pricing and forecasting decisions have been made using analogues.
So why are analogues so dangerous?
In this recorded webinar from 26 May 2026, Gary Johnson, pharma forecasting & pricing expert and faculty member of CELforPharma's The Pharma Forecasting Course and The Pharma Pricing Course, shares his insights about :
Why analogue-based decision making is often deeply flawed
The vastness of “analogue space”
The impossibility of seeing what you actually need to see (such as net prices)
The psychology behind why teams are drawn to bad analogues
What works much better
Submit your details to receive a link to the recorded webinar:
Please note that this webinar is only open to managers working in pharma/biotech/medtech companies. So, please enter your COMPANY EMAIL address.
Continue your learning
If you’d like to learn more from Gary, CELforPharma also offers two 2-day, hands-on courses that will get you up the learning curve quickly!
The Pharma Forecasting Course
With Gary Johnson & Sam Johnson
The Pharma Pricing Course
With Gary Johnson & Sam Johnson
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