FREE EDUCATIONAL WEBINAR
21 April 2026, 11:00 - 11:45 AM CET (*)
AI is transforming how healthcare information is created, discovered, and consumed at unprecedented speed. But alongside this rapid evolution, we are also seeing rising cognitive overload, shortened attention spans, “brain fog,” and growing challenges around focus, memory, and trust.
How is this affecting HCP and patient behaviour?
And what does it mean for how pharma communicates?
In this 45-minute educational webinar, we explore how AI acceleration, digital saturation, and generational shifts are reshaping attention, trust, and decision-making in healthcare. We will look at what the different generations value, what HCPs and patients can realistically retain, and why authenticity, autonomy and storytelling are becoming more powerful than ever.
Join CELforPharma faculty member Diana Heimberg for this thought-provoking session that bridges neuroscience, behavioural science, and communication strategy in pharma.
What you’ll learn:
The impact of AI and digital saturation on information processing and behavioural patterns
What current research reveals about cognitive overload, retention, and engagement
How digital-native patients evaluate credibility and trust
Why authenticity and storytelling are gaining strategic importance
Open Q&A and discussion
About the expert:
Diana Heimberg, expert trainer of Applied Behavioural Science for HCP & Patient Engagement, is very passionate about Applied Behavioural Science because of its proven track record in pharma’s communications to HCPs and patients.
As a behavioural science practitioner, she has worked with many pharma companies to improve their marketing and medical affairs communication campaigns.
Diana is a consultant in patient and medical education, behavioural science, neuromarketing, and omnichannel strategy, and has spent several years as a Communications Expert at The Bloc, a global health-native agency.
She has over 25 years of experience in the pharmaceutical and healthcare communication industries and has held diverse roles including Behavioural Science and Neuro Change Expert, Medical Lead, Marketing Manager, and Sales Associate.
(*) If you cannot attend the webinar, please note that a recorded playback will be sent to all registrants after the webinar.