AI is transforming how healthcare information is created, discovered, and consumed at unprecedented speed.
But alongside this rapid evolution, we are also seeing rising cognitive overload, shortened attention spans, “brain fog,” and growing challenges around focus, memory, and trust.
How is this affecting HCP and patient behaviour?
And what does it mean for how pharma communicates?
In this 45-minute recorded webinar (21 April 2026), we explore how AI acceleration, digital saturation, and generational shifts are reshaping attention, trust, and decision-making in healthcare. We will look at what the different generations value, what HCPs and patients can realistically retain, and why authenticity, autonomy and storytelling are becoming more powerful than ever.
Join CELforPharma faculty member Diana Heimberg for this thought-provoking session that bridges neuroscience, behavioural science, and communication strategy in pharma.
Continue your learning from Diana Heimberg
If you’d like to learn more from Diana, CELforPharma also offers a 1-day, hands-on course where you'll:
- Gain a clear introduction to behavioural science principles used in pharma
- Understand how decision-making and behaviour change are explained from a behavioural perspective
- Explore tools, metrics, and case examples that illustrate application in practice
- Learn how behavioural insights can inform HCP and patient engagement approaches
Applied Behavioural Science for HCP & Patient Engagement
With Diana Heimberg
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