Despite strong clinical data and significant investment, brands often struggle to translate omnichannel launch efforts into measurable growth.
So what separates launches that stagnate from those that accelerate?
In this 45-minute educational webinar recording, we explore a real-world KPI benchmark case study of a brand that moved from lagging market performance to renewed growth by optimising its omnichannel strategy and focusing on the right engagement metrics.
Join CELforPharma faculty member Ben Harbour, VP Global Accounts at Precision AQ, for a practical, evidence-based session designed for Medical, Commercial, and Launch Excellence professionals.
Continue your learning from Ben
If you’d like to learn more from Ben, CELforPharma also offers a 1-day, hands-on course where you'll learn to:
- Understand shifts in HCP channel and content preferences
- Develop pragmatic omnichannel customer journeys across medical & commercial
- Optimise HQ-to-local transitions for maximum launch impact
- Define robust omnichannel KPIs to measure and refine your strategy
Omnichannel Launch Excellence for Medical & Marketing
With Ben Harbour
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