FREE EDUCATIONAL WEBINAR
28 May 2026, 13:00 - 13:45 PM CET (*)
Despite strong clinical data and significant investment, brands often struggle to translate omnichannel launch efforts into measurable growth.
So what separates launches that stagnate from those that accelerate?
In this 45-minute educational webinar, we will explore a real-world KPI benchmark case study of a brand that moved from lagging market performance to renewed growth by optimising its omnichannel strategy and focusing on the right engagement metrics.
Join CELforPharma faculty member Ben Harbour, VP Global Accounts at Precision AQ, for a practical, evidence-based session designed for Medical, Commercial, and Launch Excellence professionals.
Why attend:
Understand which KPIs truly predict launch success
Learn how omnichannel coordination improves customer experience and growth
Gain insight into aligning Medical and Commercial around shared performance metrics
Take away practical ideas to strengthen your launch monitoring approach
What you’ll learn:
Why some launches stall despite strong clinical data
The difference between activity metrics and performance-driving KPIs
Simple principles for building a launch KPI dashboard
Open Q&A and discussion
About the expert:
Ben Harbour, expert trainer of Omnichannel Launch Excellence for Medical & Marketing, is VP Global Accounts at Precision AQ, Europe’s leading consultancy specialising in omnichannel customer engagement strategies for life science organisations.
Strategic advisor to pharma, biotech, and medical device companies on omnichannel programmes at the corporate, regional, and brand level.
Extensive international experience across the clinical, medical, and commercial phases of product development, in a wide range of therapeutic areas.
Widely recognised in the digital pharma community as a high-impact consultant and trainer, valued for his ability to translate strategy into actionable best practices.
(*) If you cannot attend the webinar, please note that a recorded playback will be sent to all registrants after the webinar.