AI agents are increasingly mentioned as the “next step” in artificial intelligence, yet the concept is often left vague or oversimplified.
In this short video, Manuel Mitola, faculty member of CELforPharma's The AI for Pharma Marketing Course, explains what an AI agent actually is by breaking it down into its three essential components. The explanation focuses on principles rather than tools, helping you understand how an AI agent perceives information, reasons, and acts in a structured way.
This video provides a foundational understanding for pharma professionals who want to build a realistic view of AI agents before exploring concrete use cases in marketing, sales, or other commercial functions.
🎓 If you want to learn about:
- Understanding AI in Pharma Marketing: Terminology, impact and challenges.
- How to optimise data management and organisational readiness.
- How to apply AI for strategic & tactical decision making.
- How to hyper-personalise HCP experiences with AI.
- How to boost your personal productivity with AI.
- How to streamline Medical-Legal-Regulatory approval processes with AI.
- Additionally, you will learn from your international pharma marketing peers who will share their challenges, experiences and solutions.
👉 Attend Manuel Mitola’s highly praised 2-day course:
The AI for Pharma Marketing Course
With Manuel Mitola
