AI agents are increasingly mentioned as the “next step” in artificial intelligence, yet the concept is often left vague or oversimplified.
In this short video, Manuel Mitola, faculty member of CELforPharma's The AI for Pharma Marketing Course, explains what an AI agent actually is by breaking it down into its three essential components. The explanation focuses on principles rather than tools, helping you understand how an AI agent perceives information, reasons, and acts in a structured way.
This video provides a foundational understanding for pharma professionals who want to build a realistic view of AI agents before exploring concrete use cases in marketing, sales, or other commercial functions.
Continue your learning from Manuel
If you’d like to learn more from Manuel, CELforPharma also offers a 2-day, hands-on course where you'll learn how to:
- Understand AI in pharma marketing: key terminology, applications, and limitations
- Optimise data management and organisational readiness for AI adoption
- Apply AI for strategic and tactical decision-making
- Enhance HCP engagement through AI-driven personalisation
- Boost productivity and streamline MLR processes with AI tools
The AI for Pharma Marketing Course
With Manuel Mitola
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