When your team has a competency gap or is struggling to overcome a business challenge, providing a targeted, immediately applicable training is one of the strongest signals you can send them: that you are investing in your people and setting them up for success, no matter the circumstances and the challenges they are facing!
đź“© Contact us today to organise a customised training programme in the fields of:
Pricing-HEOR-Access – Medical Affairs – Marketing – Business Development
Industry leading experts: Access CELforPharma's faculty of top industry experts.
Customisable: Benefit from a tailored curriculum developed to meet your specific needs.
Expert-Designed Solutions: Collaborate with a senior CELforPharma executive who will guide the development of your customised training, ensuring an effective match between your needs, our course content, and expert faculty.
Top Customer Service: Rely on a dedicated CELforPharma course coordinator as your single point of contact for all logistical questions and communication before, during, and after the training.

The team and I really enjoyed this training and learnt a lot! Thank you!
Nestlé Health Science
TrĂ -Mi Phan, Global Head of Medical Affairs - Switzerland - Strategic Omnichannel for Medical Affairs
This in-house training experience was very professional, engaging, and well-organised. The trainers were knowledgeable and supportive, and the sessions provided practical insights that I can apply in my daily work. I would highly recommend this training to others looking for a valuable learning experience.
Lenis
Marina Panić, KAM - Serbia - Pharma Brand Planning
The training with Maaike Addicks was excellent and the feedback we received extremely positive!
Merz
Kristina Dobrindt, Senior Medical Expert - Germany - The Medical Plan and Tactical Implementation
It was an absolute pleasure having Maaike visit our office. Her wealth of knowledge, expertise, and experience was incredibly valuable, giving us fantastic insights, practical tips, and a reassuring perspective on how other Medical Affairs departments are navigating similar challenges. I particularly appreciated her willingness to go beyond the prepared content, taking the time to listen to our specific issues and offering tailored mentoring and coaching, which made the session even more impactful. Overall, it was a day very well spent, reflected in the overwhelming positive feedback from the team, and many thanks to CELforPharma for the excellent organisation and support.
Takeda
Frank van Genderen, Medical Affairs Lead - The Netherlands - Strategic KOL Planning & Engagement
I had the pleasure of attending Edouard’s brand strategy training, and I can confidently say it was an outstanding and highly valuable experience. His approach combines strong strategic frameworks with practical, real-world application, making complex concepts both clear and actionable. Edouard brings a high level of expertise, clarity, and energy to his sessions. He not only explains the fundamentals of brand strategy but also effectively demonstrates how to translate them into concrete business decisions. The training significantly improved my ability to think more strategically about brand positioning, customer insights, and overall brand direction. What stood out most was his ability to engage participants and tailor discussions to relevant business challenges, ensuring immediate applicability. The session was well-structured, insightful, and impactful. I would highly recommend Edouard to any professional or organisation looking to strengthen their brand strategy capabilities
Lenis
Dinko Perković Jukić, KAM - Croatia - Pharma Brand Planning
I really valued the real-life examples, the variety of tools shared, and the strong balance between theory and practice, all of which made the learning experience applicable to my work.
Merz Therapeutics
Maria Jose Medrano, Project Specialist - LATAM - AI for Pharma Marketing
This training is very valuable for people who lack experience in AI, but also very useful for those who already use it more regularly.
Recordati
Iva Sesar Mrkela, MSL - Croatia - AI for Medical Affairs
The training on AI for Pharma Marketing was a great success and well appreciated by the audience.
Tillotts Pharma
Tobias Bernard, Senior Manager Digital Marketing - Switzerland - AI for Pharma Marketing
We received very positive feedback from the team about Thomas (the expert) and the in-company session! Terrific, we all loved it and found it useful.
Merz Therapeutics
Selena Freisens, MD, Head of Global Medical Affairs - Germany - Generating RWE for Optimising Market/Patient Access
The in-company course was a success, with the participants expressing very positive feedback about the learnings. Many are now keen to implement AI in their daily work wherever possible and feasible.
Tillotts Pharma
Dr Christian Weidenfeller, Head of Medical Affairs Anti-Infectives - Switzerland - AI for Medical Affairs
It was a very good experience, I recommend to get in-house trainings on important topics, it will open minds on diverse subjects/topics that we often neglect.
Sanofi
Hillary Koudou, Communication Manager - France - Real World Evidence Studies: An Introductory Training
Prof. Annemans’ passion and superior communication skills, on top of a unique technical expertise, have been instrumental for creating the engagement needed to consolidate a newborn Market Access Community in my company. The feedback from attendees has always been positive and attendance steady, during all three training sessions. Definitely recommended for any team in need of consolidating/updating its skillset.
Bracco Imaging
Andrea Minotto, Director Global Market Access - Italy - Introductory training to Market Access
My team and I regularly attend CELforPharma trainings and organise in-house sessions for our medical community (HEOR, Medical Affairs for Modern Pharma, Understanding Patient Behaviour). I would highly recommend these really enjoyable and informative courses. The in-house HEOR workshop and online self-learning sessions with Prof. Annemans have exceeded our expectations: the content is relevant and very well organised, and the presentation style is just amazing. Thank you for this great experience and I look forward to our future trainings!
Sandoz
Elena Zakirova, Head of Global Medical Affairs (small molecules) - Germany - Custom Training Programme
I recently had the incredible opportunity to participate in the Pharma Brand Planning Training led by Edouard Demeire, organised for Medis Therapeutics Brand Teams in cooperation with CELforPharma and it has exceeded all my expectations and has left an indelible mark on my approach to brand planning. This training was designed with utmost precision and expertise. The trainer is not only knowledgeable but also passionate about the subject matter. His commitment to imparting his wisdom and experience was truly inspiring. He made complex concepts seem approachable and encouraged us to think pragmatically, creatively and strategically. The curriculum covered all aspects of pharma brand planning, from gaining market insights, positioning and strategy, critical success factors to tactical plan design. The trainer provided real-world examples and case studies that brought theory to life, making it easier for us to grasp and apply these concepts in our professional roles. We were given practical exercises that challenged us to put our learning into practice. This not only reinforced our understanding but also gave us the confidence to tackle real-world brand planning challenges. I must also commend the training organisers for their excellent support system. The communication was seamless, and they were always available to address any questions or concerns.
Medis Therapeutics
Alja Podgoršek Gradišek, Marketing and Sales Director - Slovenia - Pharma Brand Planning Training
