As the critical success factors for a pharmaceutical product evolve throughout its lifecycle, your approach to Key Opinion Leader (KOL) engagement should evolve too.
Understanding which KOL profiles to focus on at each stage is crucial for your strategy.
To assist you in navigating these changes, CELforPharma faculty member Dr Maaike Addicks, from the 1-day Strategic KOL Planning & Engagement course, has created an informative overview:
Continue your learning from Maaike
If you’d like to learn more from Maaike, CELforPharma also offers a 1-day, hands-on course where you'll learn how to:
- Identify, prioritise, and map the right type of KOLs for your medical objectives
- Build engagement plans that evolve with your product’s lifecycle
- Create mutually valuable, trust-based partnerships with experts
- Strengthen the quality, structure, and internal alignment of your KOL activities
Strategic KOL Planning & Engagement
With Maaike Addicks, MD
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