Overview of the different KOL roles across the lifecycle of a product

As a pharma product’s critical success factors change along its lifecycle, so do the KOL profiles you need, and what you need them for.

This insightful introductory slide is taken from CELforPharma’s 1-day Strategic KOL Planning & Engagement course with expert faculty member Maaike Addicks, MD. In this course, you can learn how to think and act strategically when you plan your network of KOLs and engage with them.


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The role of the KOL throughout the lifecycle



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