FREE EDUCATIONAL WEBINAR
2 June 2026, 13:00 - 13:45 PM CET (*)
Medical plans, brand plans, KOL plans, KAM plans, sales plans, publication plans, communication plans, integrated evidence plans, congress plans, omnichannel plans…
All layered across global, regional, and local levels...
No wonder it is difficult to oversee how everything fits together!
In this 45-minute webinar, Maaike Addicks will cut through the complexity and bring clarity to how these different planning structures connect and interact in practice. She will highlight where misalignment typically occurs, why it matters, and how Medical Affairs can position itself more strategically within cross-functional planning.
Join us to gain clarity, align your activities more effectively, and focus your efforts where they will have the greatest impact.
About the expert:
Maaike Addicks, MD, expert trainer of Strategic KOL Planning & Engagement, The Medical Plan and Tactical Implementation, and Boosting Medical Affairs Impact with Insights Excellence, is an independent Medical Affairs consultant with over 15 years of experience in biotech, mid-sized, and large pharma companies across a wide range of therapeutic areas.
A medical doctor by training with expertise in strategic medical affairs development, change management, and competency building.
President of the Medical Affairs Commission of the Dutch Association of Pharmaceutical Medicine (NVFG).
A passionate trainer and consultant, widely respected for her hands-on approach and ability to translate strategy into practical Medical Affairs execution.
(*) If you cannot attend the webinar, please note that a recorded playback will be sent to all registrants after the webinar.