Pharma companies rely heavily on qualitative insights from payers and prescribers to shape their strategies.
But are traditional, human-moderated interviews delivering the full potential depth of insight needed?
New research reveals that AI-moderated interviews not only keep pace with human moderators, but they can actually deliver more insights and deeper insights, measurably so.
In this recorded webinar from 18 September 2025, pharma forecasting & pricing expert Gary Johnson shares his insights about :
How a “perfect” payer/prescriber interview should unfold, and why most interviews never achieve this.
The evidence, through actual AI vs human case studies, that shows how AI-moderated interviews can significantly outperform human moderators.
Outperformance means more insights and deeper insights that are measurable.
The psychology of why human respondents give more depth and more honesty when talking to an AI moderator.
What this means for the future of your pharma payer and prescriber research.
Submit your details to receive a link to the recorded webinar:
Please note that this webinar is only open to managers working in pharma/biotech/medtech companies. So, please enter your COMPANY EMAIL address.
🎓 If you want to learn about:
- The six proven principles for producing the most accurate forecasts.
- When and how to use epi-based, patient-based, and sales-based forecasts.
- The evidence-based forecasting techniques for pharmaceuticals and how to use them.
- How to correctly integrate market access into your forecasts.
- How to deal with pharma-specific issues like lines of therapy, co-prescription, etc.
- The future impact of new technologies (e.g., AI and Big Data) on pharma forecasting.
👉 Attend Gary Johnson’s and Sam Johnson’s highly praised 2-day course:
The Pharma Forecasting Course
With Gary Johnson & Sam Johnson
🎓 If you want to learn about:
- An overview of payer types and of national pricing & market access systems around the world.
- The concepts and language of pharma pricing and market access that confuse many executives.
- The difference between setting prices and defending prices with health economics.
- Talking to payers using surveys, interviews, and AI to get the most accurate assessment of the achievable price.
- Using AI and econometrics to analyse payer behaviour and predict future pricing behaviour.
- How to anticipate the impact of the international pricing system on your prices around the globe.
👉 Attend Gary Johnson’s and Sam Johnson’s highly praised 2-day course:
Essentials of Value Pricing for Successful Market Access
With Gary Johnson & Sam Johnson