18 September 2025, 13:00 - 13:45 PM CET (*)
Free Educational Webinar
With pharma pricing and forecasting expert Gary Johnson
Pharma companies rely heavily on qualitative insights from payers and prescribers to shape their strategies. But are traditional, human-moderated interviews delivering the full potential depth of insight needed?
New research reveals that AI-moderated interviews not only keep pace with human moderators, but they can actually deliver more insights and deeper insights, measurably so.
Join our upcoming educational webinar with pharma pricing and forecasting expert Gary Johnson and learn:
How a “perfect” payer/prescriber interview should unfold, and why most interviews never achieve this.
The evidence, through actual AI vs human case studies, that shows how AI-moderated interviews can significantly outperform human moderators.
Outperformance means more insights and deeper insights that are measurable.
The psychology of why human respondents give more depth and more honesty when talking to an AI moderator.
What this means for the future of your pharma payer and prescriber research.
Please note that this webinar is only open to managers working in pharma/biotech/medtech companies. For your registration to be approved, please enter your COMPANY EMAIL address.
(*) If you cannot attend the webinar, please note that a recorded playback will be sent to all registrants after the webinar.
About Gary Johnson:
Gary is the Founder & Chairman of Inpharmation, Europe’s most respected pharma forecasting & pricing specialist consultancy .
Author of "Value Pricing for Market Access: Evidence-Based Pricing for Pharmaceuticals", "Sales Forecasting for Pharmaceuticals: An Evidence Based Approach" and co-author of “The AI Cube: Can we use AI in pharma pricing and forecasting?” together with Sam Johnson.
Gary and his team have been involved in the pricing and/or forecasting of around half of the new molecular entity launches over the past 5 years.
Learn more from Gary at the following 2-day courses:
The Pharma Forecasting Course
With Gary Johnson & Sam Johnson
Essentials of Value Pricing for Successful Market Access
With Gary Johnson & Sam Johnson