Today’s pharma marketers need to engage HCPs who are overwhelmed by information and increasingly selective about the content they trust. Much promotional content still fails to connect.
Trust, usefulness, and discoverability are now essential for meaningful engagement.
In this 45-minute recorded webinar (5 February 2026), Dan Buckland, CELforPharma faculty member and industry expert, shares a modern content approach to help pharma marketers better reach and resonate with HCPs.
Continue your learning from Dan Buckland
If you’d like to learn more from Dan Buckland, CELforPharma also offers a 2-day, hands-on course where you will:
- Work with modern content strategies tailored for pharma
- Explore practical, real-world use cases
- Learn through interactive sessions and peer exchange
The Pharma Omnichannel Customer Engagement Course
With Dan Buckland
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