FREE EDUCATIONAL WEBINAR
5 February 2026, 13:00 - 13:45 PM CET (*)
Pharma marketers operate in an environment where HCPs face constant information overload, rising administrative pressure, and growing expectations for clarity and relevance. As a result, much of today’s promotional content fails to connect. It is trust, usefulness, and discoverability that have become essential for meaningful engagement.
This webinar will help marketing professionals understand how HCPs search for information today, why traditional content often misses the mark, and how a trust-based, customer-centric content approach can drive stronger engagement and real impact.
Join CELforPharma faculty member Dan Buckland for this 45-minute educational webinar.
Why attend:
Build confidence in designing content that HCPs will actually value and engage with
Strengthen your ability to spot and close gaps between what HCPs need and what pharma typically provides
Understand how to make your educational content more relevant, trustworthy, and engaging across channels
Walk away with some practical ideas you can apply immediately to improve your team’s HCP engagement effectiveness
What you'll learn:
The shifts in HCP behaviour that explain declining attention and content fatigue
How to adopt a trust-based, inbound content model tailored for HCP needs
What “discoverability” means today, including the role of search and AI tools
Real-world examples of educational content that supports HCPs at the moment of need
Open Q&A and discussion
About the expert:
Dan Buckland, expert-trainer of The Pharma Omnichannel Customer Engagement Course and Agency Director at Brandcast Health, leads an award-winning agency recognised for its customer-centric, inbound content marketing in the pharma industry.
He has over 15 years of experience helping pharma and medical organisations engage healthcare professionals through credible, evidence-based communication.
Influential speaker and digital opinion leader, known for bringing fresh, practical perspectives on omnichannel engagement and content strategy.
Passionate about challenging traditional promotional models and driving a shift towards authentic, trust-based customer relationships.
(*) If you cannot attend the webinar, please note that a recorded playback will be sent to all registrants after the webinar.