Tips and Insights
Here are some tips & insights extracted from CELforPharma’s courses. Some are plain definitions of terms that often cause confusion, others offer invaluable advice for better planning and decision-making. Use the filters to find insights related to your functional area.
The term sheet: a critical tool in the business development process
| Expert: | Dr. Jürgen Parrisius & Stefan Fischer |
| Course: | The Pharma Business Development Course |
The Value Dossier and Value Story
| Expert: | Dr. Nick Proctor |
| Course: | Understanding Pharma Market Access & Payers in Europe |
Video: 6 principles for forecasting sales of pharma licensing candidates
| Expert: | Gary Johnson |
| Course: | The Pharma Forecasting Course |
Video: How to populate Patient FLOWs and Patient JOURNEYs with data
| Expert: | Edouard Demeire |
| Course: | The Pharma Brand Planning Course |
Video: Prof. John Weinman explains the patient non-adherence problem and Pharma’s role
| Expert: | Prof. John Weinman & Natalie Newell |
| Course: | Understanding Patient Behaviour & Developing Personalised Solutions |
Video: So, what does business acumen for MSLs mean...?
| Expert: | Maaike Addicks, MD |
| Course: | Business Acumen for MSLs |
Video: the difference between Patient FLOW and Patient JOURNEY
| Expert: | Edouard Demeire |
| Course: | The Pharma Brand Planning Course |
Why pharma companies should invest more in Search Engine Marketing
| Expert: | Jan Keuppens & Vladimir Rogiers |
| Course: | The Strategic Digital Pharma Marketing Course |