Tips and Insights

Here are some tips & insights extracted from CELforPharma’s courses. Some are plain definitions of terms that often cause confusion, others offer invaluable advice for better planning and decision-making.

Use the filters to find insights related to your functional area.

The 5 most useful sales forecasting techniques for pharmaceuticals

Expert:Gary Johnson
Course:The Pharma Forecasting Course

The Confidential Prospectus: The first document to prepare for licensing-out a pharma compound in development

Expert:David Scott
Course:The Pharmaceutical Out-licensing Course

The MSL – A critical success factor in a fast-changing healthcare landscape

Expert:Maaike Addicks, MD
Course:Business Acumen for MSLs

The need for health economic activity throughout a medicine’s lifecycle

Expert:Prof. Dr. Lieven Annemans
Course:How to Optimally Manage HTA Criteria & Processes in EuropeHealth Economics for Non-Health-EconomistsBasics of Health Economics

The power of the Net Promoter Score - An underutilised tool in the pharma industry.

Expert:Vladimir Rogiers & Beverly Smet
Course:The Strategic e-Medical Affairs CourseThe Strategic Digital Pharma Marketing Course

The term sheet: a critical tool in the business development process

Expert:Stefan Fischer
Course:The Pharma Business Development Course

The Value Dossier and Value Story

Expert:Dr. Nick Proctor
Course:Understanding Pharma Market Access & Payers in Europe

Tips for structuring a licensing deal between a biotech and a pharma company

Expert:Dr. Patrik Frei
Course:Pharma-Biotech Product & Company Valuation

Towards a new concept: “Value Informed and Affordable” prices for medicines

Expert:Prof. Dr. Lieven Annemans
Course:Health Economics for Non-Health-EconomistsHow to Optimally Manage HTA Criteria & Processes in EuropeBasics of Health Economics

Video interview with CELforPharma faculty member Dr. Neal Hansen, on 10 critical success factors for pharma lifecycle management

Expert:Dr. Neal Hansen
Course:Late Stage Pharma Lifecycle Management

Video: 6 principles for forecasting sales of pharma licensing candidates

Expert:Gary Johnson
Course:The Pharma Forecasting Course

VIDEO: 6 principles of pharmaceutical sales forecasting

Expert:Gary Johnson
Course:The Pharma Forecasting Course

Video: How to populate Patient FLOWs and Patient JOURNEYs with data

Expert:Edouard Demeire
Course:The Pharma Brand Planning Course

Video: Interview with CELforPharma faculty member, Gary Johnson, on the 4 payer types to be considered in optimising value pricing in pharma.

Expert:Gary Johnson
Course:Value Pricing for Optimising Market Access

Video: Prof. John Weinman explains the patient non-adherence problem and Pharma’s role

Expert:Prof. John Weinman & Natalie Newell
Course:Understanding Patient Behaviour & Developing Personalised Solutions

Video: Prof. Lieven Annemans on the 3 factors that determine authorities’ willingness to pay for new (costly) medicines

Expert:Prof. Dr. Lieven Annemans
Course:How to Optimally Manage HTA Criteria & Processes in EuropeHealth Economics for Non-Health-EconomistsBasics of Health Economics

Video: So, what does business acumen for MSLs mean...?

Expert:Maaike Addicks, MD
Course:Business Acumen for MSLs

Video: the difference between Patient FLOW and Patient JOURNEY

Expert:Edouard Demeire
Course:The Pharma Brand Planning Course

Video: the difference between Patient FLOW and Patient JOURNEY

Expert:Edouard Demeire
Course:The Pharma Brand Planning Course

Video: What is AI & Machine Learning and why do we need to compare it with Econometrics and Extrapolation in pharma forecasting?

Expert:Gary Johnson
Course:The Pharma Forecasting CourseValue Pricing for Optimising Market Access

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