From Patient Insights to Key Growth Drivers for Pharmaceuticals

Insights from Patient Flows and Patient Journeys are cornerstones to the success of any pharma/medtech product. If the process of insight generation is well done, you will discover more impactful growth drivers and formulate better CSFs / Strategic Imperatives.

In this webinar, dated 17 May 2022, Edouard Demeire, faculty member of the 2-day The Pharma Brand Planning Course addressed the following and more:

  • How to extract insights from Patient Flows & Patient Journeys

  • How to combine patient insights with multi-stakeholder insights to identify growth opportunities in an evolving healthcare landscape

  • How to formulate CSFs / Strategic Imperatives for a product


PS: You will only have to submit your email address, name, company and job title after clicking on the video to watch this webinar.



Learn more about this topic at the following short duration course(s):



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