With pharma facing ever increasing austerity measures and market access hurdles, maximising the potential of marketed brands is more critical than ever before. This requires efficient and effective investment in the right programs at the right time. However, we often see a strong focus on short-term goals. Many companies/brands are not truly realising their full lifecycle value.
In this webinar, dated 6 September 2022, Dr. Neal Hansen, pharma lifecycle management specialist, addresses how to avoid the common pitfalls and to deliver effective LCM planning:
Understand why LCM is challenging and the key barriers to program success
Explore key needs & critical success factors at 6 crucial lifecycle decision points
Learn from successes and failures in ‘total’ lifecycle management
PS: You will only have to submit your email address, name and company, after clicking on the video to watch this webinar.