Artificial Intelligence: How Effective is it for Pharma Pricing and Forecasting?

Knowing What Works. Knowing What is Just Hype.


Artificial intelligence (AI) is routinely being used in pharma R&D. But how effective is it for pharma pricing and forecasting? It turns out that AI can be helpful. But, we need to use it with care.

In this webinar, dated 7 November 2023, you can learn from Gary Johnson, faculty member of CELforPharma's The Pharma Forecasting Course and How to Price Better Than Your Competitors for Successful Market Access:

  • Understand why large language models (like ChatGPT) are fundamentally different to the predictive models used in forecasting and pricing.

  • Understand the “AI Cube” that tells you whether AI is likely to prove useful or not in your particular circumstances.

  • Learn the “three Cs” that allow successful deployment of AI: Curation. Combination. Calibration. 


PS: You will only have to submit your email address, name, company and job title after clicking on the video to watch this webinar.



Learn more about pharma forecasting and pricing at the following short duration course(s):



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