From Patient Flow & Journeys to CSFs – The best approach

Getting from Patient Flow & Journey insights to a brand’s Critical Success Factors (CSF; also called Strategic Imperatives) is key for the success of any pharma brand plan.

In this 1-minute video fragment, brand planning expert Edouard Demeire, expert-trainer of The Pharma Brand Planning Course, summarises the stepwise process he strongly recommends for doing this effectively. 



Learn more about this topic at the following short duration course(s):



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