From Patient Flow & Journeys to CSFs – The best approach

Getting from Patient Flow & Journey insights to a brand’s Critical Success Factors (CSF; also called Strategic Imperatives) is key for the success of any pharma brand plan.

In this 1-minute video fragment, brand planning expert Edouard Demeire, expert-trainer of The Pharma Brand Planning Course, summarises the stepwise process he strongly recommends for doing this effectively. 

 

 

Learn more about this topic at the following short duration course(s):

 

 

Subscribe to CELforPharma's newsletter to receive tips & insights from our expert faculty:

 

Please indicate your domains of interest:

Interested in domains

By subscribing to this newsletter, I accept the Privacy Policy.