Getting from Patient Flow & Journey insights to a brand’s Critical Success Factors (CSF; also called Strategic Imperatives) is key to the success of any pharma brand plan.
In this 1-minute video fragment, brand planning expert Edouard Demeire, expert-trainer of The Pharma Brand Planning Course, summarises the step-by-step process he strongly recommends for doing this effectively.
PS: You will only have to submit your email address, name, company and job title after clicking on the video to watch this video.
Learn more about this topic at the following short duration course(s):
The Pharma Brand Planning Course
By Edouard Demeire
