Recorded Webinar (45 min)


Omnichannel Budget Planning
for the New Normal

↓ Watch the recorded webinar below:


With customers accelerating their move towards digital (triggered by Covid-19), omnichannel thinking should be a key dimension of your 2023 business planning. In this webinar, CELforPharma’s expert faculty members from Across Health will cover key business questions and offer some essential tips and unique insights:

Which channels, media and content do my customers prefer? And where does my brand do well (and not so well) versus the competition?
How do I translate my strategic imperatives, leverage points and key segments into pragmatic customer journeys?
What kind of budget should I set aside for this? What % should go to digital?
What kind of business impact can I expect from my omnichannel plan?

With Beverly Smet & Vladimir Rogiers


  • Senior Consultant & SVP Global Accounts with Across Health, Europe's leading consultancy specialised in omnichannel customer engagement strategies for life science organisations.
  • Across Health delivers the following popular CELforPharma courses: Strategic Digital Marketing, Omnichannel Launch and e-Medical Affairs.
  • Beverly & Vladimir worked on many multi-channel projects for leading pharmaceutical and medtech companies in CNS, gastroenterology, neurology, fertility and oncology.


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