David Wright is a Director with Imonic Ltd, a consultancy and training company involved only in Strategic Account Management and In-Field Effectiveness programmes, often across multi-country settings. David currently leads Imonic’s Pharma business.
He has worked on or led a whole variety of sales and account management projects for blue chip companies over the last 20 years. A key facet of David’s experience in this field comes from projects across different sectors, including Automotive, Software, Utilities and Aerospace; he has worked with major players in each sector, including RAC, Oracle, Yorkshire Water and Bombardier Aerospace.
In Pharma, David has provided consultancy and training services to many top pharma companies, including AbbVie, Sanofi, Warner Chilcott, MSD, Napp, Teva, Shire, Daiichi Sankyo, etc. Projects ranged from multi-country strategic HQ led initiatives, driven at Country Manager level, to specific interventions like evaluating, improving or implementing one element of KAM, such as account planning processes, capabilities, or improving performance on one specific high value account.
David Wright has been actively involved in both industry and academic research. He has written two substantial Pharma industry reports: The successful implementation of KAM to increase stakeholder satisfaction, market share and profitability (FC Business Intelligence, 2012) and Progress with Key Account Management in the Pharmaceutical Sector (A Patients Create Publication, 2013).
David has an MSc from Stirling University, with research focussing on KAM, and has begun KAM research toward a PhD at Warwick Business School. David has made presentations at many international industry events in the UK, Europe and America; he has also chaired KAM Pharma events in the UK and across Europe.
David joined CELforPharma’s faculty in 2018. He delivers the Key Account Management Excellence in Pharma course.