Learn

1. The different types of KOLs and the different roles KOLs can have in adding value to pharma/medtech products along the whole product lifecycle.
2. The strategic value of Digital Opinion Leaders and Emerging KOLs.
3. A process to pro-actively plan your KOL network and the activities that will address the strategic needs of your products as per the Medical/Brand Plan.
4. The criteria and mapping tools that will enable you to precisely profile, identify and prioritise those KOLs that your products need most at each stage of their lifecycle.
5. Best practices, dos & don’ts and expert advice on each step in the KOL planning process.
6. How to communicate the value of your KOL plan and how to build a win-win collaboration with your internal stakeholders.
7. How to capture the needs of your KOLs and use these insights to engage them.

Why You Should Attend

A critical role of the Medical Affairs function is to engage with external stakeholders, in particular all healthcare providers (HCPs) who can have an impact on the success of a pharma/medtech product. Key Opinion Leaders (KOLs) would typically include influential scientific and/or clinical thought leaders, but can also include other healthcare providers, depending on the product’s lifecycle stage and therapeutic area. “KOL management” is often not strategically planned in advance, as it is easy to fall into the trap of only working with a static and select group of important KOLs that are easy to work with. Without a thought-through pro-active planning process, the regular activities and interactions with KOLs can easily become a goal in itself. If you apply “strategic KOL management”, the KOLs you will work with, and how you will work with them, will ensure you optimally address the strategic needs of your products, as set in the Medical/Brand Plan.

The Content: This course is both strategic and very pragmatic. Since a product’s critical success factors change as it progresses through its lifecycle, what you need from your KOL network changes too, almost every year. This course will equip you with handy tools that will enable you to pro-actively plan your most effective KOL network and the mix of interactions that will optimally support the strategic goals of your products.

The Expert: As an independent Medical Affairs consultant, Maaike has advised and coached many Medical Affairs departments since 2017. She also “lived” the function, with 15 years of experience fulfilling many different roles in the field of Medical Affairs, both on a local and international level. As a former leader in the Medical Department, she is very familiar with the expectations and challenges of MSLs and Medical Advisors, the issues they encounter and how to address them. Maaike is a passionate trainer, an excellent moderator and strongly believes in using interaction to increase knowledge and skills.

The Strategic KOL Planning & Engagement course is the only available public training course delivered by Maaike Addicks on this topic.

Dates & Locations

Currently this CELforPharma course is planned to only be held live online (hosted in Zoom).​​​​

The start and end times for all below sessions will be: 09:30 - 17:00 CET (Brussels/Amsterdam/Paris).​​​​
 

• 27 September 2023, live online

• 29 November 2023, live online

Included in the Registration Fee​

• Access to a small-class (max 20 participants), expert led course in real-time, using an interactive platform for break-out rooms, whiteboard exercises, polling, plenary discussions and chats.
• Course material, which will be provided to you in both digital format (by email) and in hard copy (by post, so you can make notes during the course).
• Certificate of attendance signed by the expert and CELforPharma.
• The expert Maaike Addicks, MD is available for Q&A via email after completion of the course.

Group Discounts

Team discounts can be offered to 3 or more delegates from the same company.
Contact Annelies Swaan, Director Business Operations, (aswaan@celforpharma.com) for more details.

How to Register

1. Click the "Register Here" button on this page.
2. Choose a course date, then fill out your personal details and company / invoicing details.
3. Choose to pay via bank transfer or by credit card (through a secure payment link, which you will receive together with the invoice).
4. Click "Confirm Registration". You will be sent an automatic email confirming your registration followed by a personal email containing an invoice and further payment instructions.

For assistance in registering, raising a PO or invoicing, please do not hesitate to contact Kealeigh Steel.
(email: kealeigh.steel@celforpharma.com or call: +32 2 709 01 45)

Transfer & Cancellation Policy

Flexible Transfer

• If a registrant cannot attend the scheduled course, he/she can avoid any cancellation charge by sending a suitable replacement participant.
• Alternatively, the registrant can transfer once on a “space available” basis at no extra cost, until 3 weeks prior to the event, to another course of the same value held within one year of the original course date.

Registration Cancellation

• Less than 14 days prior to the course date: registrant liable to pay the full invoiced registration fee.
• Between 15 and 30 days prior to the course date: registrant liable to pay 50% of the invoiced registration fee.
• More than 30 days prior to the course date: registrant liable to pay a cancellation fee of € 450 per registrant.
• If a registrant postpones his/her participation to a future course, and cancels again, no refund can be claimed for registration fees.