Learn

1. The 6 proven principles for producing the most accurate forecasts.
2. When and how to use epi-based vs. sales-based forecasts.
3. How to build Market Access correctly into your forecasts.
4. Market share forecasting, including the simple models that provide the best forecasts.
5. Uptake models: Why products are taken up by the market at different speeds and how to model this.
6. Extrapolation techniques: How to project a trend in the most accurate way.
7. The sources of data and the advantages and disadvantages of different source types.
8. How to deal with unique-to-pharma issues like lines of therapy, co-prescription, etc.

Why You Should Attend

With every major business decision in pharma being based on a sales forecast, it is imperative that you know how to forecast (and challenge forecasts) accurately. Therefore, the focus of this course is on teaching the concepts, techniques and approaches which have been proven to work best for pharmaceuticals. 

The Content: Unlike other forecasting courses, this programme teaches a multitude of modelling techniques and how to combine them in order to generate the most accurate results, as opposed to focusing on one single complex model. It is also pharma specific, meaning issues like market access are taken into account.

The Experts: Gary Johnson is Europe's most respected pharma forecasting & pricing expert and has authored the industry’s most authoritative books on pharma forecasting and pricing. Gary and Sam are respectively the founder & Chairman and the Head of Research and Development at Inpharmation, a specialist consultancy that has been involved in the pricing and/or forecasting of around half of the new molecular entity launches over the past five years.
They have trained 1000s of executives around the world. The presentations are constantly tweaked according to delegate feedback. They have thus evolved over the years so they are easy to understand and consistently get very high customer feedback scores.

The Pharma Forecasting Course is the only available public training course delivered by Gary Johnson and Sam Johnson on the topic of pharma sales forecasting.

Testimonials

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Dates & Locations

All live online CELforPharma courses are hosted in Zoom.

Our face-to-face courses take place at the Crowne Plaza Brussels Airport (Da Vincilaan 4, 1831 Brussels), a four-star hotel located 5 minutes from Brussels National Airport and 30 minutes by taxi from Brussels South train station (Thalys, TGV, Eurostar).
 

• 5-6 October 2023, face-to-face in Brussels

  Day 1: 10:00 - 16:30 CET (Brussels/Amsterdam/Paris)
  Day 2: 09:00 - 16:00 CET (Brussels/Amsterdam/Paris)

• 14-15 December 2023, live online

  Day 1: 10:00 - 16:00 CET (Brussels/Amsterdam/Paris)
  Day 2: 10:00 - 16:00 CET (Brussels/Amsterdam/Paris)

Hotel Booking Assistance

As part of our strong relationship with the Crowne Plaza Brussels Airport, CELforPharma has secured a discount on the daily room rate for our delegates who book their accommodation via us. Upon your registration, we will assist you to make your hotel booking. For any assistance in this matter please do not hesitate to contact Kealeigh Steel, Senior Programme Coordinator (kealeigh.steel@celforpharma.com, tel +32 (0)2 709 01 45).

Included in the Registration Fee​ - for the live online course

• Access to a small-class (max 20 participants), expert led course in real-time, using an interactive platform for break-out rooms, whiteboard exercises, polling, plenary discussions and chats.
• Course material, which will be provided to you in both digital format (by email) and in hard copy (by post, so you can make notes during the course).
• Certificate of attendance signed by the experts and CELforPharma.
• Book “Sales Forecasting for Pharmaceuticals: An Evidence Based Approach” by Gary Johnson.

Included in the Registration Fee - for the face-to-face course

• Participation in a small-class (max 20 participants), expert led face-to-face course with interactive group exercises and plenary discussions. You will have the opportunity to meet the expert(s) and discuss your own projects/issues during the breaks.
• Course material, which will be provided to you in both digital format (by email) and in hard copy (so you can make notes during the course).
• Coffee, tea & refreshments during the course.
• Informal networking lunch.
• Group dinner in the evening of Day 1.
• Certificate of attendance signed by the experts and CELforPharma.
• Book “Sales Forecasting for Pharmaceuticals: An Evidence Based Approach” by Gary Johnson.

Group Discounts

Team discounts can be offered to 3 or more delegates from the same company.
Contact Annelies Swaan, Director Business Operations, (aswaan@celforpharma.com) for more details.

How to Register

1. Click the "Register Here" button on this page.
2. Choose a course date, then fill out your personal details and company / invoicing details.
3. Choose to pay via bank transfer or by credit card (through a secure payment link, which you will receive together with the invoice).
4. Click "Confirm Registration". You will be sent an automatic email confirming your registration followed by a personal email containing an invoice and further payment instructions.

For assistance in registering, raising a PO or invoicing, please do not hesitate to contact Kealeigh Steel.
(email: kealeigh.steel@celforpharma.com or call: +32 2 709 01 45)

Transfer & Cancellation Policy

Flexible Transfer

• If a registrant cannot attend the scheduled course, he/she can avoid any cancellation charge by sending a suitable replacement participant.
• Alternatively, the registrant can transfer once on a “space available” basis at no extra cost, until 3 weeks prior to the event, to another course of the same value held within one year of the original course date.

Registration Cancellation

• Less than 14 days prior to the course date: registrant liable to pay the full invoiced registration fee.
• Between 15 and 30 days prior to the course date: registrant liable to pay 50% of the invoiced registration fee.
• More than 30 days prior to the course date: registrant liable to pay a cancellation fee of € 450 per registrant.
• If a registrant postpones his/her participation to a future course, and cancels again, no refund can be claimed for registration fees.