Omnichannel Launch Excellence for Medical & Marketing
With Ben Harbour
Course Details
More than ever, designing and executing an actionable, high-impact omnichannel customer engagement strategy is a key driver for success in new product launches within pharma.
This one-day programme empowers Commercial and Medical Affairs managers to become highly effective contributors to the cross-functional process required for a successful omnichannel pharma brand launch.
You will have the opportunity to consult directly with an experienced omnichannel engagement expert. And you’ll also engage in meaningful discussions and share experiences with international peers, making this a truly unique learning experience.
The Omnichannel Launch Excellence for Medical & Marketing online training was an intense and highly insightful experience. It provided a comprehensive overview of key trends, strategies for mapping HCP channel preferences, and practical tools for optimising budgets and ensuring impactful launches. The focus on aligning cross-functional teamwork was especially valuable. The interactive group exercise at the end was a great way to apply learnings collaboratively with other participants, making the training both engaging and actionable.
AbbVie
Sarah Schreurs, Multichannel Marketing Manager - Belgium - November 2024
The dos and don’ts of a successful, cross-functionally orchestrated omnichannel launch.
How Medical Affairs can boost data dissemination by leveraging omnichannel both before and during commercial launch.
How Commercial can create pragmatic, high-impact omnichannel customer journeys to ensure superior customer engagement and product uptake.
How to minimise the risk of losing impact when transitioning the omnichannel strategy from HQ to local.
How to set up and track a highly actionable omnichannel measurement framework.
An excellent course that provides deep insights into launch excellence and the value an omnichannel approach holds for our customers.
Bayer
Tom Ellis, Head of Marketing and Operations - United Kingdom - March 2025
To see the detailed agenda, please submit your details in the form below the table.
| Welcome & Audience Expectations (~30 min) |
| Key Industry & Customer Trends (~1 h) |
| The Role of Medical Affairs in Omnichannel Launch Excellence (~1 h) |
| The Commercial Component of Omnichannel Launch Excellence (~1 h) |
| Lunch Break |
| The Cross-Functional Dimension: Bringing It All Together (~30 min) |
| Headquarters-to-Local Omnichannel Strategy: Issues and Solutions (~1 h) |
| Setting Omnichannel KPIs for Real-Time Monitoring (~30 min) |
| Group Exercise (~1 h) |
To see the detailed agenda, please submit your details in the form below:
Ben Harbour is VP Global Accounts with Precision AQ (the new name of Across Health), Europe's leading consultancy specialising in omnichannel customer engagement strategies for life science organisations.
Ben is a strategic advisor to pharma, biotech and medical device companies on omnichannel communication programmes at the corporate, regional and brand levels.
He has extensive international experience spanning the clinical, medical and commercial phases of product development across a wide range of therapeutic indications.
Ben has built a very strong reputation within the international digital pharma community as a high-impact consultant and trainer.
Good speaker, great content, and an engaging day. The real-life examples, peer discussions, stats and facts really contributed to the overall valuable learning experience and was topped off with stellar service!
Novartis
Ywan Karlen, Director Future Engagement Model - Switzerland - March 2024
This course is targeted at pharma staff who are keen to learn how to maximise the impact of the critical omnichannel component in a product launch.
This typically includes professionals in medical affairs, marketing, omnichannel, business unit leadership, commercial excellence, launch excellence...
If you are a consultant, please contact Annelies Swaan, who will check with the faculty whether you can attend.
Would you like to receive a list of anonymised participant profiles from previous sessions?
Email Annelies Swaan
The average Recommendation Score from participants of the last session was
8,8/10!
Read this selection of testimonials from recent participants:
A highly insightful and valuable training course. Engaging content with plenty of case studies. Highly recommended!
Takeda
Isabel Ferreira, Global Scientific Director - Switzerland - March 2025
An excellent course that provides deep insights into launch excellence and the value an omnichannel approach holds for our customers.
Bayer
Tom Ellis, Head of Marketing and Operations - United Kingdom - March 2025
This course is a great starting point for those new to a career in medical communication and engagement within the pharmaceutical industry. It provides the necessary foundation to begin executing omnichannel campaigns in your role. I highly recommend it!
Ferring
Zachary Gavry, Global Manager, Medical Omnichannel Engagement - Denmark - March 2025
I found this course extremely valuable, as it helped me gain knowledge and a comprehensive understanding of omnichannel launch excellence. I would highly recommend it to my peers.
Baringa
Demi Dabor-Alloh, Manager - United Kingdom - March 2025
The Omnichannel Launch Excellence for Medical & Marketing online training was an intense and highly insightful experience. It provided a comprehensive overview of key trends, strategies for mapping HCP channel preferences, and practical tools for optimising budgets and ensuring impactful launches. The focus on aligning cross-functional teamwork was especially valuable. The interactive group exercise at the end was a great way to apply learnings collaboratively with other participants, making the training both engaging and actionable.
AbbVie
Sarah Schreurs, Multichannel Marketing Manager - Belgium - November 2024
Good speaker, great content, and an engaging day. The real-life examples, peer discussions, stats and facts really contributed to the overall valuable learning experience and was topped off with stellar service!
Novartis
Ywan Karlen, Director Future Engagement Model - Switzerland - March 2024
The training provided by CELforPharma was exceptional! Engaging instructor, comprehensive content, and practical insights made it an invaluable experience. Highly recommended.
HRA Pharma Rare Disease
Amina Rarrbo, International Product Manager - France - March 2024
Great interaction, great content, great course!
Insmed
Andrea Nervegna, Commercial Lead EMEA - Switzerland - March 2024
Trainings are of most value to me when theory and practice meet and that is what this training did for me. The expert was very knowledgeable. I also highly valued the interaction with the other participants.
Daiichi Sankyo
Kiki Veeger, Omnichannel Manager - Denmark - October 2023
Thank you for the great course and training session, everything was perfect – from the organisation to the host and course materials. Thank you so much! So helpful, interesting and beneficial.
Roche
Natalya Bem, Digital Partner - Switzerland - October 2023
I must say that I was extremely impressed with every aspect of the course, from the topic itself that totally focused on Pharma, to the level of engagement during the course and, most notably, the exceptional skill of the tutor. It has been an enriching experience, and I feel better equipped to apply the knowledge and skills gained in my professional life. I look forward to the opportunity to attend more courses organised by the CELforPharma team in the future.
Biogen
Maria Romano, Senior Customer Engagement Manager - Italy - October 2023
The trainer shared a lot of interesting practical examples and recent research data to support their presentations to give us maximum value from attending their course. I really enjoyed the team exercises with the other colleagues, it was great! Thanks to the CELforPharma team.
Roche
Anna Ivanova, Digital Strategy Partner - Switzerland - March 2023
Omnichannel Launch Excellence in Pharma was a great full-day experience of insightful learning in a very comprehensive and practical way.
Olpha
Yelena Urasheva, Product Manager - Kazakhstan - March 2023
I highly rate this training. Alongside the interesting agenda content, there are brilliant analytics, lots of practical tips & tricks, clear definitions and useful examples included and presented by a great expert speaker. A very enjoyable and valuable day!
Roche
Ekaterina Malysheva, Squad Leader - Switzerland - March 2023
An excellent intro into Omnichannel Launch Excellence. The course was very detailed, data supported and had lots of real life examples. Great job Ben and CELforPharma!
Bristol-Myers Squibb
Torsten Seyfarth, Senior Manager Medical Education - United Kingdom - December 2022
This course facilitates well the step from a strategic to an operational tactical level with many practical examples shared by the expert trainer. He had great presentation skills and gave a nice mix of plenary, break out exercises and light-hearted relaxation activities to keep everyone engaged and excited to learn throughout the day. I also enjoyed learning from the other people attending the course as they shared their own experiences, challenges and solutions. Thanks CELforPharma!
Eduardo de Moura Correia, Marketing Manager EU & RoW - Switzerland - December 2022
The expert taught us a complex view on a complicated topic in a very understandable way. I give the course top marks and will definitely be recommending it to others to attend. Thank you CELforPharma and Ben for such an inspirational workshop.
Herbacos Recordati
Jindřich Srba, Marketing Manager - Czech Republic - December 2022
Great session, well animated, very inspiring and giving valuable insight to build omnichannel strategies from scratch. Thanks!
Servier
Yann Peoc'h, Global Digital Excellence Manager - France - November 2022
Great experience today! I was impressed by the speaker and his knowledge on the topics. Super nice organisation! Great to meet peers sharing the same challenges and being able to learn from them as well.
Daiichi Sankyo
Geraldine Denorre, Customer Engagement Solutions Manager - Mid-Sized Countries (AT, BE, CH, IE, NL, PT, TR) - November 2022
26 June 2025
Live online (EST timing)
Early bird € 1 470
(Full fee € 1 670)
(until 23/05/2025)
24 September 2025
Live online (CET timing)
Early bird € 1 470
(Full fee € 1 670)
(until 22/08/2025)
4 December 2025
Live online (CET timing)
Early bird € 1 470
(Full fee € 1 670)
(until 31/10/2025)
Group Discount:
Team discounts can be offered to 2 or more delegates from the same company.
Email Annelies Swaan, Director Business Operations, for more details.
Information about Locations and Timing:
Live online CET courses take place on Zoom between 9 AM and 5 PM CET (Brussels, Amsterdam, Paris time zone).
Live online EST courses take place on Zoom between 8 AM and 4 PM EST (Eastern Standard Time).
Face-to-face courses are held in the Crowne Plaza Brussels Airport hotel (Da Vincilaan 4, 1831 Brussels) running from 9 AM to 5 PM CET. We have an agreement with this hotel to offer beneficial room rates.
You will receive all practical details after your registration.
For any questions related to the above, please do not hesitate to email Margherita Mutto or contact her by phone at +32 472 03 11 38 .
How to Register
Click the green "Register" button on the course session of your preference or download the offline version of the registration form here.
The registration wizard will guide you through the personal and company data that we need to process your registration.
You have the choice between 2 payment options:
Payment by credit card. You will not be required to pay immediately, but you will receive a secured payment link together with the invoice.
Payment via bank transfer
Click "Register Now". You will be sent an automatic email confirming your registration followed by a personal email containing an invoice and further payment instructions.
For assistance with your registration, please email Annelies Swaan or contact her by phone at +32 486 98 52 49.
Included in the Registration Fee
For live online courses:
Access to a virtual small-class (max 20 participants), expert led course in real-time, using an interactive platform for break-out rooms, whiteboard exercises, polling, plenary discussions and chats.
Course material will be provided to you in both digital format (by email) and in hard copy (by post, so you can make notes during the course).
Certificate of attendance signed by the expert and CELforPharma.
VAT Information
The prices on our website are excluding VAT. Depending on the format of the course (face-to-face in Brussels or live online or self-study programme) and your location, we are obliged by Belgian law to apply VAT.
We are obliged by Belgian law to apply VAT in the following cases:
Face-to-Face public course organised in Belgium
Article 53 of the European Union VAT Directive 2006/112 states that : “The place of supply of services in respect of admission to cultural, artistic, sporting, scientific, educational, entertainment or similar events, such as fairs and exhibitions, and of ancillary services related to the admission, supplied to a taxable person, shall be the place where those events actually take place.”
If the course that you register for takes place in Belgium, we are obliged to charge 21% Belgian VAT.
However, you can recover this Belgian VAT through the refund procedure. Note that this procedure differs depending on the country where you are located. It is best to contact your local VAT administration for this.
Online Public courses - live webinar
Webinars where the participants can communicate among themselves or ask questions to the speaker(s) (be it verbally, via a chat function or similar), are considered as ‘a service supplied by electronic means’ by the Belgian VAT administration.
According to Article 56 of the European Union VAT Directive 2006/112, these services supplied by electronic means take place where the customer is established. Therefore, we follow the VAT rules applicable to the country of your invoicing address.
Self-Study Programme:
A self-study programme is a service provided electronically. It is the period of self-study that is the most important in our self-study Basics of Health Economics and not the kickoff and closing webinars. As a result, the place of the service is where the customer is established. Therefore, we follow the VAT rules applicable to the country of your invoicing address.
Group Discounts
Team discounts can be offered to 2 or more delegates from the same company.
Email Annelies Swaan, Director Business Operations, for more details.
Transfer & Cancellation Policy
Flexible Transfer
If a registrant is unable to attend the scheduled course, they can avoid any cancellation charges by providing a suitable replacement participant.
Alternatively, the registrant may transfer once, on a 'space-available' basis and at no extra cost, to another course of the same value held within one year of the original course date, provided this is done at least three weeks prior to the event.
Registration Cancellation
Less than 14 days prior to the course date: The registrant is liable to pay the full invoiced registration fee.
Between 15 and 30 days prior to the course date: The registrant is liable to pay 50% of the invoiced registration fee.
More than 30 days prior to the course date: The registrant is liable to pay a cancellation fee of € 450 per registrant.
If a registrant postpones their participation to a future course and subsequently cancels again, no refund will be issued for the registration fees.
Benefits of CELforPharma’s face-to-face courses:
You have the unique opportunity to interact one-to-one with the expert(s).
Plenty of opportunity for informal one-to-one and group conversations with your international peers to exchange experiences and ideas, to discuss issues and to network.
Face-to-face interactions allow for more depth during Q&As and group work.
You can step away from your daily routine in the office and enjoy a more focused learning experience in a comfortable business hotel environment.
Benefits of CELforPharma’s live online courses:
The formal programme is as impactful as a face-to-face course thanks to the highly interactive format (using breakouts, polls, quizzes …).
No travel & accommodation expenses
You can attend the course from the comfort of your own office or home.
We send you the course materials by post so that you can take notes and fully engage with the course content.
No, if you choose credit card payment, we will send you a secure payment link together with the invoice.
Team discounts can be offered for 2 or more registrations confirmed at the same time. The level of discount will depend on the number of registrations and the availability of seats.
Email Annelies Swaan, Director Business Operations, for more details.
Depending on the format of the course (face-to-face in Brussels or live online or self-study programme) and your location, we are obliged by Belgian law to apply VAT in the following cases:
Face-to-Face public course organised in Belgium
Article 53 of the European Union VAT Directive 2006/112 states that : “The place of supply of services in respect of admission to cultural, artistic, sporting, scientific, educational, entertainment or similar events, such as fairs and exhibitions, and of ancillary services related to the admission, supplied to a taxable person, shall be the place where those events actually take place.”
If the course that you register for takes place in Belgium, we are obliged to charge 21% Belgian VAT.
However, you can recover this Belgian VAT through the refund procedure. Note that this procedure differs depending on the country where you are located. It is best to contact your local VAT administration for this.
Online Public courses - live webinar
Webinars where the participants can communicate among themselves or ask questions to the speaker(s) (be it verbally, via a chat function or similar), are considered as ‘a service supplied by electronic means’ by the Belgian VAT administration.
According to Article 56 of the European Union VAT Directive 2006/112, these services supplied by electronic means take place where the customer is established. Therefore, we follow the VAT rules applicable to the country of your invoicing address.
Self-Study Programme:
A self-study programme is a service provided electronically. It is the period of self-study that is the most important in our self-study Basics of Health Economics and not the kickoff and closing webinars. As a result, the place of the service is where the customer is established. Therefore, we follow the VAT rules applicable to the country of your invoicing address.
Our face-to-face courses are held in the Crowne Plaza Brussels Airport hotel (Da Vincilaan 4, 1831 Brussels).
We have an agreement with this hotel to offer beneficial room rates. Upon your registration, we will assist you to make your hotel booking.
For any assistance in this matter please do not hesitate to email Margherita Mutto, Course Coordinator, or contact her by phone at +32 472 03 11 38.
We do not record our live online public courses as we want to offer a safe environment for all attendees to share their experiences and freely ask questions.
This way, by participating in our courses, you do not only learn from our expert faculty but also from your international peers in the room.
No, we don't sell the course materials as a stand-alone.
Without the expert's explanation, the exercises and the discussions with other course participants, there is very little value in the slides.
Email Inge Cornelis (Director, Client & Product Projects) to help you choose the course that is best suited.
Yes!
We have helped many managers to set up an in-house training programme for their team.
Email Inge Cornelis (Director, Client & Product Projects) to discuss your team training needs.
Do you have any other questions?
Email Annelies Swaan or call +32 486 98 52 49.
People attending this course are typically also interested in:
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Course Details
Upcoming Session
26 June 2025, Live online (EST timing)
Early bird € 1 470
(Full fee € 1 670)
(until 23/05/2025) Prices are excl. VAT
More than ever, designing and executing an actionable, high-impact omnichannel customer engagement strategy is a key driver for success in new product launches within pharma.
This one-day programme empowers Commercial and Medical Affairs managers to become highly effective contributors to the cross-functional process required for a successful omnichannel pharma brand launch.
You will have the opportunity to consult directly with an experienced omnichannel engagement expert. And you’ll also engage in meaningful discussions and share experiences with international peers, making this a truly unique learning experience.
The Omnichannel Launch Excellence for Medical & Marketing online training was an intense and highly insightful experience. It provided a comprehensive overview of key trends, strategies for mapping HCP channel preferences, and practical tools for optimising budgets and ensuring impactful launches. The focus on aligning cross-functional teamwork was especially valuable. The interactive group exercise at the end was a great way to apply learnings collaboratively with other participants, making the training both engaging and actionable.
AbbVie
Sarah Schreurs, Multichannel Marketing Manager - Belgium - November 2024
The dos and don’ts of a successful, cross-functionally orchestrated omnichannel launch.
How Medical Affairs can boost data dissemination by leveraging omnichannel both before and during commercial launch.
How Commercial can create pragmatic, high-impact omnichannel customer journeys to ensure superior customer engagement and product uptake.
How to minimise the risk of losing impact when transitioning the omnichannel strategy from HQ to local.
How to set up and track a highly actionable omnichannel measurement framework.
An excellent course that provides deep insights into launch excellence and the value an omnichannel approach holds for our customers.
Bayer
Tom Ellis, Head of Marketing and Operations - United Kingdom - March 2025
To see the detailed agenda, please submit your details in the form below the table.
| Welcome & Audience Expectations (~30 min) |
| Key Industry & Customer Trends (~1 h) |
| The Role of Medical Affairs in Omnichannel Launch Excellence (~1 h) |
| The Commercial Component of Omnichannel Launch Excellence (~1 h) |
| Lunch Break |
| The Cross-Functional Dimension: Bringing It All Together (~30 min) |
| Headquarters-to-Local Omnichannel Strategy: Issues and Solutions (~1 h) |
| Setting Omnichannel KPIs for Real-Time Monitoring (~30 min) |
| Group Exercise (~1 h) |
To see the detailed agenda, please submit your details in the form below:
Ben Harbour is VP Global Accounts with Precision AQ (the new name of Across Health), Europe's leading consultancy specialising in omnichannel customer engagement strategies for life science organisations.
Ben is a strategic advisor to pharma, biotech and medical device companies on omnichannel communication programmes at the corporate, regional and brand levels.
He has extensive international experience spanning the clinical, medical and commercial phases of product development across a wide range of therapeutic indications.
Ben has built a very strong reputation within the international digital pharma community as a high-impact consultant and trainer.
Good speaker, great content, and an engaging day. The real-life examples, peer discussions, stats and facts really contributed to the overall valuable learning experience and was topped off with stellar service!
Novartis
Ywan Karlen, Director Future Engagement Model - Switzerland - March 2024
This course is targeted at pharma staff who are keen to learn how to maximise the impact of the critical omnichannel component in a product launch.
This typically includes professionals in medical affairs, marketing, omnichannel, business unit leadership, commercial excellence, launch excellence...
If you are a consultant, please contact Annelies Swaan, who will check with the faculty whether you can attend.
Would you like to receive a list of anonymised participant profiles from previous sessions?
Email Annelies Swaan
The average Recommendation Score from participants of the last session was
8,8/10!
Read this selection of testimonials from recent participants:
A highly insightful and valuable training course. Engaging content with plenty of case studies. Highly recommended!
Takeda
Isabel Ferreira, Global Scientific Director - Switzerland - March 2025
An excellent course that provides deep insights into launch excellence and the value an omnichannel approach holds for our customers.
Bayer
Tom Ellis, Head of Marketing and Operations - United Kingdom - March 2025
This course is a great starting point for those new to a career in medical communication and engagement within the pharmaceutical industry. It provides the necessary foundation to begin executing omnichannel campaigns in your role. I highly recommend it!
Ferring
Zachary Gavry, Global Manager, Medical Omnichannel Engagement - Denmark - March 2025
I found this course extremely valuable, as it helped me gain knowledge and a comprehensive understanding of omnichannel launch excellence. I would highly recommend it to my peers.
Baringa
Demi Dabor-Alloh, Manager - United Kingdom - March 2025
The Omnichannel Launch Excellence for Medical & Marketing online training was an intense and highly insightful experience. It provided a comprehensive overview of key trends, strategies for mapping HCP channel preferences, and practical tools for optimising budgets and ensuring impactful launches. The focus on aligning cross-functional teamwork was especially valuable. The interactive group exercise at the end was a great way to apply learnings collaboratively with other participants, making the training both engaging and actionable.
AbbVie
Sarah Schreurs, Multichannel Marketing Manager - Belgium - November 2024
Good speaker, great content, and an engaging day. The real-life examples, peer discussions, stats and facts really contributed to the overall valuable learning experience and was topped off with stellar service!
Novartis
Ywan Karlen, Director Future Engagement Model - Switzerland - March 2024
The training provided by CELforPharma was exceptional! Engaging instructor, comprehensive content, and practical insights made it an invaluable experience. Highly recommended.
HRA Pharma Rare Disease
Amina Rarrbo, International Product Manager - France - March 2024
Great interaction, great content, great course!
Insmed
Andrea Nervegna, Commercial Lead EMEA - Switzerland - March 2024
Trainings are of most value to me when theory and practice meet and that is what this training did for me. The expert was very knowledgeable. I also highly valued the interaction with the other participants.
Daiichi Sankyo
Kiki Veeger, Omnichannel Manager - Denmark - October 2023
Thank you for the great course and training session, everything was perfect – from the organisation to the host and course materials. Thank you so much! So helpful, interesting and beneficial.
Roche
Natalya Bem, Digital Partner - Switzerland - October 2023
I must say that I was extremely impressed with every aspect of the course, from the topic itself that totally focused on Pharma, to the level of engagement during the course and, most notably, the exceptional skill of the tutor. It has been an enriching experience, and I feel better equipped to apply the knowledge and skills gained in my professional life. I look forward to the opportunity to attend more courses organised by the CELforPharma team in the future.
Biogen
Maria Romano, Senior Customer Engagement Manager - Italy - October 2023
The trainer shared a lot of interesting practical examples and recent research data to support their presentations to give us maximum value from attending their course. I really enjoyed the team exercises with the other colleagues, it was great! Thanks to the CELforPharma team.
Roche
Anna Ivanova, Digital Strategy Partner - Switzerland - March 2023
Omnichannel Launch Excellence in Pharma was a great full-day experience of insightful learning in a very comprehensive and practical way.
Olpha
Yelena Urasheva, Product Manager - Kazakhstan - March 2023
I highly rate this training. Alongside the interesting agenda content, there are brilliant analytics, lots of practical tips & tricks, clear definitions and useful examples included and presented by a great expert speaker. A very enjoyable and valuable day!
Roche
Ekaterina Malysheva, Squad Leader - Switzerland - March 2023
An excellent intro into Omnichannel Launch Excellence. The course was very detailed, data supported and had lots of real life examples. Great job Ben and CELforPharma!
Bristol-Myers Squibb
Torsten Seyfarth, Senior Manager Medical Education - United Kingdom - December 2022
This course facilitates well the step from a strategic to an operational tactical level with many practical examples shared by the expert trainer. He had great presentation skills and gave a nice mix of plenary, break out exercises and light-hearted relaxation activities to keep everyone engaged and excited to learn throughout the day. I also enjoyed learning from the other people attending the course as they shared their own experiences, challenges and solutions. Thanks CELforPharma!
Eduardo de Moura Correia, Marketing Manager EU & RoW - Switzerland - December 2022
The expert taught us a complex view on a complicated topic in a very understandable way. I give the course top marks and will definitely be recommending it to others to attend. Thank you CELforPharma and Ben for such an inspirational workshop.
Herbacos Recordati
Jindřich Srba, Marketing Manager - Czech Republic - December 2022
Great session, well animated, very inspiring and giving valuable insight to build omnichannel strategies from scratch. Thanks!
Servier
Yann Peoc'h, Global Digital Excellence Manager - France - November 2022
Great experience today! I was impressed by the speaker and his knowledge on the topics. Super nice organisation! Great to meet peers sharing the same challenges and being able to learn from them as well.
Daiichi Sankyo
Geraldine Denorre, Customer Engagement Solutions Manager - Mid-Sized Countries (AT, BE, CH, IE, NL, PT, TR) - November 2022
26 June 2025
Live online (EST timing)
Early bird € 1 470
(Full fee € 1 670)
(until 23/05/2025)
24 September 2025
Live online (CET timing)
Early bird € 1 470
(Full fee € 1 670)
(until 22/08/2025)
4 December 2025
Live online (CET timing)
Early bird € 1 470
(Full fee € 1 670)
(until 31/10/2025)
Group Discount:
Team discounts can be offered to 2 or more delegates from the same company.
Email Annelies Swaan, Director Business Operations, for more details.
Information about Locations and Timing:
Live online CET courses take place on Zoom between 9 AM and 5 PM CET (Brussels, Amsterdam, Paris time zone).
Live online EST courses take place on Zoom between 8 AM and 4 PM EST (Eastern Standard Time).
Face-to-face courses are held in the Crowne Plaza Brussels Airport hotel (Da Vincilaan 4, 1831 Brussels) running from 9 AM to 5 PM CET. We have an agreement with this hotel to offer beneficial room rates.
You will receive all practical details after your registration.
For any questions related to the above, please do not hesitate to email Margherita Mutto or contact her by phone at +32 472 03 11 38 .
How to Register
Click the green "Register" button on the course session of your preference or download the offline version of the registration form here.
The registration wizard will guide you through the personal and company data that we need to process your registration.
You have the choice between 2 payment options:
Payment by credit card. You will not be required to pay immediately, but you will receive a secured payment link together with the invoice.
Payment via bank transfer
Click "Register Now". You will be sent an automatic email confirming your registration followed by a personal email containing an invoice and further payment instructions.
For assistance with your registration, please email Annelies Swaan or contact her by phone at +32 486 98 52 49.
Included in the Registration Fee
For live online courses:
Access to a virtual small-class (max 20 participants), expert led course in real-time, using an interactive platform for break-out rooms, whiteboard exercises, polling, plenary discussions and chats.
Course material will be provided to you in both digital format (by email) and in hard copy (by post, so you can make notes during the course).
Certificate of attendance signed by the expert and CELforPharma.
VAT Information
The prices on our website are excluding VAT. Depending on the format of the course (face-to-face in Brussels or live online or self-study programme) and your location, we are obliged by Belgian law to apply VAT.
We are obliged by Belgian law to apply VAT in the following cases:
Face-to-Face public course organised in Belgium
Article 53 of the European Union VAT Directive 2006/112 states that : “The place of supply of services in respect of admission to cultural, artistic, sporting, scientific, educational, entertainment or similar events, such as fairs and exhibitions, and of ancillary services related to the admission, supplied to a taxable person, shall be the place where those events actually take place.”
If the course that you register for takes place in Belgium, we are obliged to charge 21% Belgian VAT.
However, you can recover this Belgian VAT through the refund procedure. Note that this procedure differs depending on the country where you are located. It is best to contact your local VAT administration for this.
Online Public courses - live webinar
Webinars where the participants can communicate among themselves or ask questions to the speaker(s) (be it verbally, via a chat function or similar), are considered as ‘a service supplied by electronic means’ by the Belgian VAT administration.
According to Article 56 of the European Union VAT Directive 2006/112, these services supplied by electronic means take place where the customer is established. Therefore, we follow the VAT rules applicable to the country of your invoicing address.
Self-Study Programme:
A self-study programme is a service provided electronically. It is the period of self-study that is the most important in our self-study Basics of Health Economics and not the kickoff and closing webinars. As a result, the place of the service is where the customer is established. Therefore, we follow the VAT rules applicable to the country of your invoicing address.
Group Discounts
Team discounts can be offered to 2 or more delegates from the same company.
Email Annelies Swaan, Director Business Operations, for more details.
Transfer & Cancellation Policy
Flexible Transfer
If a registrant is unable to attend the scheduled course, they can avoid any cancellation charges by providing a suitable replacement participant.
Alternatively, the registrant may transfer once, on a 'space-available' basis and at no extra cost, to another course of the same value held within one year of the original course date, provided this is done at least three weeks prior to the event.
Registration Cancellation
Less than 14 days prior to the course date: The registrant is liable to pay the full invoiced registration fee.
Between 15 and 30 days prior to the course date: The registrant is liable to pay 50% of the invoiced registration fee.
More than 30 days prior to the course date: The registrant is liable to pay a cancellation fee of € 450 per registrant.
If a registrant postpones their participation to a future course and subsequently cancels again, no refund will be issued for the registration fees.
Benefits of CELforPharma’s face-to-face courses:
You have the unique opportunity to interact one-to-one with the expert(s).
Plenty of opportunity for informal one-to-one and group conversations with your international peers to exchange experiences and ideas, to discuss issues and to network.
Face-to-face interactions allow for more depth during Q&As and group work.
You can step away from your daily routine in the office and enjoy a more focused learning experience in a comfortable business hotel environment.
Benefits of CELforPharma’s live online courses:
The formal programme is as impactful as a face-to-face course thanks to the highly interactive format (using breakouts, polls, quizzes …).
No travel & accommodation expenses
You can attend the course from the comfort of your own office or home.
We send you the course materials by post so that you can take notes and fully engage with the course content.
No, if you choose credit card payment, we will send you a secure payment link together with the invoice.
Team discounts can be offered for 2 or more registrations confirmed at the same time. The level of discount will depend on the number of registrations and the availability of seats.
Email Annelies Swaan, Director Business Operations, for more details.
Depending on the format of the course (face-to-face in Brussels or live online or self-study programme) and your location, we are obliged by Belgian law to apply VAT in the following cases:
Face-to-Face public course organised in Belgium
Article 53 of the European Union VAT Directive 2006/112 states that : “The place of supply of services in respect of admission to cultural, artistic, sporting, scientific, educational, entertainment or similar events, such as fairs and exhibitions, and of ancillary services related to the admission, supplied to a taxable person, shall be the place where those events actually take place.”
If the course that you register for takes place in Belgium, we are obliged to charge 21% Belgian VAT.
However, you can recover this Belgian VAT through the refund procedure. Note that this procedure differs depending on the country where you are located. It is best to contact your local VAT administration for this.
Online Public courses - live webinar
Webinars where the participants can communicate among themselves or ask questions to the speaker(s) (be it verbally, via a chat function or similar), are considered as ‘a service supplied by electronic means’ by the Belgian VAT administration.
According to Article 56 of the European Union VAT Directive 2006/112, these services supplied by electronic means take place where the customer is established. Therefore, we follow the VAT rules applicable to the country of your invoicing address.
Self-Study Programme:
A self-study programme is a service provided electronically. It is the period of self-study that is the most important in our self-study Basics of Health Economics and not the kickoff and closing webinars. As a result, the place of the service is where the customer is established. Therefore, we follow the VAT rules applicable to the country of your invoicing address.
Our face-to-face courses are held in the Crowne Plaza Brussels Airport hotel (Da Vincilaan 4, 1831 Brussels).
We have an agreement with this hotel to offer beneficial room rates. Upon your registration, we will assist you to make your hotel booking.
For any assistance in this matter please do not hesitate to email Margherita Mutto, Course Coordinator, or contact her by phone at +32 472 03 11 38.
We do not record our live online public courses as we want to offer a safe environment for all attendees to share their experiences and freely ask questions.
This way, by participating in our courses, you do not only learn from our expert faculty but also from your international peers in the room.
No, we don't sell the course materials as a stand-alone.
Without the expert's explanation, the exercises and the discussions with other course participants, there is very little value in the slides.
Email Inge Cornelis (Director, Client & Product Projects) to help you choose the course that is best suited.
Yes!
We have helped many managers to set up an in-house training programme for their team.
Email Inge Cornelis (Director, Client & Product Projects) to discuss your team training needs.
Do you have any other questions?
Email Annelies Swaan or call +32 486 98 52 49.
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