Learn

1. A comprehensive overview of the launch process: From discovery/development up to maturity.
2. A structured roadmap with detailed steps to plan your full cross-functional launch process.
3. The 4 launch types: Selecting the right launch strategy based on your brand’s profile.
4. The market and customer insights that are crucial for defining the launch strategy and plan.
5. How to use the patient journey and leverage points to define and prioritise customer segments.
6. How to design an omni-channel launch strategy to engage with the right key stakeholders.
7. How to organise internally in order to be optimally prepared for launch.
8. Best practices drawn from real-world examples of successful and failed launches.

Why You Should Attend

In the last decade, pharmaceutical companies have seen rapid changes in the market environment for their new brand launches. While austerity measures in many countries are increasing local and national hurdles for market access, drug launches are becoming more numerous, smaller, and more competitive. It has never been more important for pharmaceutical companies to crack the art of launching new products. YOU ONLY CAN DO IT ONCE! 

The Content: The course content builds on the expertise and experience that the expert has accumulated over the last 15 years in advising and implementing major product launches in EMEA across major therapy areas: Oncology (incl. Immunotherapy), Immunology, CNS, CVS and Metabolic Disorders. It covers all concepts and evidence-based tools for effective strategic decision- making and planning in the process up to launch, with a focus on what will determine the brand’s commercial success.

The Expert: Kurt Arco combines the academic rigour of Trilations, a strategic marketing consultancy he joined in 2016, with best practice within big pharma. When he was with MSD (Merck & Co), from 2005 to 2015, he led several major product launches in many geographical areas and contributed to, and piloted, major marketing & sales excellence projects. Trilations is a strategy consultancy agency that works closely with most of the major pharmaceutical and medical device companies in more than 40 countries worldwide (e.g. Johnson & Johnson, MSD, Roche, Pfizer, Boston Scientific, …).

The Strategy & Planning for Commercial Launch Success in Pharma course is the only available public training course delivered by Kurt Arco on the topic of Commercial Launch in Pharma.

>> Click here if you wish to receive the PDF brochure of this course

Learning Methodology

Interactive lectures, which include real-world launch cases in a variety of therapy areas, alternate with group exercises during which you will be able to work on a hypothetical drug launch that runs throughout the different modules.

The group exercises not only enable you to apply the theory and decision-making tools, but also offer the invaluable opportunity to discuss issues and exchange points of view and experiences with your peers from other functions and companies.

One of the most valuable aspects of attending any CELforPharma course is not only being able to have your specific questions answered by a leading expert, but also having the opportunity to share experiences and have in-depth discussions with your international peers.

The typical audience size of our courses ranges from 6 to 24 (max) participants.

Dates & Locations

• 17-18 December 2020, live online

CELforPharma online courses are hosted in Zoom and make use of various interactive platforms. A course coordinator is available for technical support.
 

• 15-16 June 2021, London

Hotel to be confirmed.
 

• 5-6 October 2021, Zurich

This course takes place at the Hilton Zurich Airport Hotel which is located just five minutes from Zurich Kloten Airport with the complimentary shuttle. Zurich’s vibrant city centre is located only a fifteen minutes’ drive away.

Address: Hohenbuehlstrasse 10, Opfikon-Glattbrugg 8152, Switzerland
Tel: +41 44 828 50 50
 

• 16-17 December 2021, Brussels

This course takes place at the Courtyard Marriott Brussels Hotel which is located 15 minutes from Brussels National Airport by complimentary hotel shuttle or taxi and 30 minutes by taxi from Brussels South train station (Thalys, TGV, Eurostar). 

Address: Avenue des Olympiades 6, 1140 Brussels, Belgium
Tel: +32 2 337 08 08
 

Hotel Booking Assistance

Having built a strong relationship with each hotel, CELforPharma has secured preferential room rates for our delegates who book their accommodation three weeks or more prior to the course. Upon your registration, we will help you make your hotel booking. For any assistance in this matter please do not hesitate to contact Sarah Nissen, Senior Programme Coordinator (sarah.nissen@celforpharma.com, tel +32 (0)2 709 01 46).

Included in the Registration Fee for the online course​

• Access to an expert led course in real-time, using an interactive platform for break-out rooms, whiteboard exercises, polling, plenary discussions and chats
• Course material, which will be provided to you in both digital format (by email) and in hard copy (by post, so you can make notes during the course)
• Certificate of attendance signed by the expert and CELforPharma
• Flexible transfer option

Included in the Registration Fee​ for the face-to-face course

• Course Material (Digital & Print Versions)
• Coffee, Tea & Refreshments During the Course
• Lunch During the Course
• A Group Dinner on the First Day
• Certificate of Attendance Signed by the Experts
• Flexible Transfer Option
• Optimal Safety: Small Groups (16 max) and Spacious Seating

Group Discounts

Team discounts can be offered to 3 or more delegates from the same company.
Contact Inge Cornelis, Director Commercial Communications, (inge.cornelis@celforpharma.com) for more details.

How to Register

1. Click the "Register Here" button on this page.
2. Choose a course date, then fill out your personal details and company / invoicing details.
3. Choose to pay via bank transfer or by credit card.
4. Click "Confirm Registration". You will be sent an automatic email confirming your registration followed by a personal email containing an invoice and further payment instructions.

For assistance in registering, raising a PO or invoicing, please do not hesitate to contact Kealeigh Steel.
(email: kealeigh.steel@celforpharma.com or call: +32 2 709 01 45)

Transfer & Cancellation Policy

Flexible Transfer

• If a registrant cannot attend the scheduled course, he/she can avoid any cancellation charge by sending a suitable replacement participant.
• Alternatively, the registrant can transfer once at no extra cost, until 3 weeks prior to the event, to another course held before 31 December 2021.

Participant Cancellation

• Up to 6 weeks prior to the course: cancellation fee of € 400 per participant.
• Up to 5 weeks prior to the course: 25% of the invoiced registration fee.
• Up to 4 weeks prior to the course: 50% of the invoiced registration fee.
• Up to 3 weeks prior to the course: 75% of the invoiced registration fee.
• Fewer than 3 weeks or if no notification received: registrant liable to pay invoiced registration fee.
• If a registrant postpones his/her participation to a future course, and cancels again, no refund can be claimed for registration fees.