Boosting Medical Affairs Impact with Insights Excellence
With Maaike Addicks, MD
Course Details
THE CONTENT
“Insight” is Medical Affairs’ strongest currency for making an impact in pharma companies.
Yet, to truly drive change through your medical insights, you need a clear understanding of several key aspects:
What qualifies as a true insight, as opposed to mere information?
How do you gather actionable insights systematically, rather than ad hoc?
How do you select the tactics that will generate the best insights?
And how do you ensure the insights you collect are used to inform decisions, shape strategy, and strengthen KOL relationships?
This course offers a practical, structured approach to building an Insights Excellence capability that delivers real organisational value.
THE EXPERT
Maaike Addicks is a passionate trainer and consultant, highly respected for her hands-on approach and strategic expertise in Medical Affairs management.
A medical doctor by training, Maaike is an independent Medical Affairs consultant with deep experience in strategic development, change management, and competency building.
She brings over 15 years of on-the-job experience in Medical Affairs across biotech, mid-sized, and large pharmaceutical companies, working in a wide range of therapeutic areas.
Maaike currently also serves as President of the Medical Affairs Commission of the Dutch Association of Pharmaceutical Medicine (NVFG).
THE AUDIENCE & FORMAT
This course is designed for Medical Affairs professionals who are eager to elevate their insights capability.
Through hands-on exercises and peer exchange with your international colleagues, you will leave with a personal action plan, practical know-how, and the confidence to boost both your insights capabilities and your impact in Medical Affairs immediately.
The difference between information and insight, and the unique value each brings across a pharmaceutical product’s lifecycle.
How to develop a structured Insights Gathering Plan using a practical, ready-to-use template.
How to use the impact/reach and impact/effort matrices to select high-impact Medical Affairs tactics for gathering insights.
Expert guidance on boosting the effectiveness of your chosen tactics, including best practices for Advisory Board Meetings.
How to maximise the internal impact of your insights and use them to build stronger, long-term relationships with KOLs.
| Medical Insights vs. Information – Beware of ‘Actionable Information’! (~30 min) |
|
| The Value of Insights for Medical Affairs’ Impact (~20 min) |
|
| How to Create an Insights Gathering Plan (~30 min) |
|
| Medical Affairs Tactics to Gather Insights (~30 min) |
|
| Deep Dive Into Advisory Board Meetings (~45 min) |
|
| How to Report Your Insights Internally With Optimal Impact (~30 min) |
|
| Insights and Your KOLs: Using Insights to Strengthen Relationships (~15 min) |
|
| Personal Action Plans (~10 min) |
UPCOMING DATES & FORMATS - FEES
7 October 2025
Live online (13:30-17:00 CET)
Early bird € 570
(until 05/09/2025)
(Full fee € 770)
TIMING & LOCATION
This half-day live online course will take place on Zoom between 13:30 and 17:00 CET (Brussels, Amsterdam, Paris time zone).
All practical details will be shared upon registration. For any questions, please contact Margherita Mutto or call +32 472 03 11 38 .
GROUP DISCOUNTS
Team discounts can be offered to 2 or more delegates from the same company.
Email Annelies Swaan, Director Business Operations, for more details.
HOW TO REGISTER
Click the green “Register” button on your preferred course session.
The registration wizard will guide you through the process.Alternatively, download the offline registration form and send the completed form to Annelies Swaan.
PAYMENT OPTIONS
Credit Card: You’ll receive a secure payment link with your invoice (no immediate payment required).
Bank Transfer: Details provided with your invoice.
For help with registration, email Annelies Swaan or contact her by phone at +32 486 98 52 49.
INCLUDED IN THE REGISTRATION FEE
Access to a highly interactive, small-group online course
Course materials in both digital and hard copy format
Certificate of attendance signed by the experts and CELforPharma
VAT INFORMATION
Prices exclude VAT. VAT application depends on course format and your location:
Face-to-Face in Belgium: 21% Belgian VAT applies
Live online courses & self-study programme: The applicable VAT depends on your invoicing address. Contact your local VAT office for refund procedures where applicable.
TRANSFER & CANCELLATION POLICY
Flexible Transfer
If a registrant is unable to attend the scheduled course, they can avoid any cancellation charges by providing a suitable replacement participant.
Alternatively, the registrant may transfer once, on a 'space-available' basis and at no extra cost, to another course of the same value held within one year of the original course date, provided this is done at least three weeks prior to the event.
Registration Cancellation
Less than 14 days prior to the course date: The registrant is liable to pay the full invoiced registration fee.
Between 15 and 30 days prior to the course date: The registrant is liable to pay 50% of the invoiced registration fee.
More than 30 days prior to the course date: The registrant is liable to pay a cancellation fee of € 450 per registrant.
If a registrant postpones their participation to a future course and subsequently cancels again, no refund will be issued for the registration fees.
People attending this course are typically also interested in the below courses.
Need help to find the right course? Email Inge Cornelis (Director, Client & Product Projects) or call +32 473 65 15 77
Course Details
Dates & Locations
Upcoming Session
7 October 2025, Live online (13:30-17:00 CET)
Early bird € 570
(until 05/09/2025)
(Full fee € 770)
Prices are excl. VAT
THE CONTENT
“Insight” is Medical Affairs’ strongest currency for making an impact in pharma companies.
Yet, to truly drive change through your medical insights, you need a clear understanding of several key aspects:
What qualifies as a true insight, as opposed to mere information?
How do you gather actionable insights systematically, rather than ad hoc?
How do you select the tactics that will generate the best insights?
And how do you ensure the insights you collect are used to inform decisions, shape strategy, and strengthen KOL relationships?
This course offers a practical, structured approach to building an Insights Excellence capability that delivers real organisational value.
THE EXPERT
Maaike Addicks is a passionate trainer and consultant, highly respected for her hands-on approach and strategic expertise in Medical Affairs management.
A medical doctor by training, Maaike is an independent Medical Affairs consultant with deep experience in strategic development, change management, and competency building.
She brings over 15 years of on-the-job experience in Medical Affairs across biotech, mid-sized, and large pharmaceutical companies, working in a wide range of therapeutic areas.
Maaike currently also serves as President of the Medical Affairs Commission of the Dutch Association of Pharmaceutical Medicine (NVFG).
THE AUDIENCE & FORMAT
This course is designed for Medical Affairs professionals who are eager to elevate their insights capability.
Through hands-on exercises and peer exchange with your international colleagues, you will leave with a personal action plan, practical know-how, and the confidence to boost both your insights capabilities and your impact in Medical Affairs immediately.
The difference between information and insight, and the unique value each brings across a pharmaceutical product’s lifecycle.
How to develop a structured Insights Gathering Plan using a practical, ready-to-use template.
How to use the impact/reach and impact/effort matrices to select high-impact Medical Affairs tactics for gathering insights.
Expert guidance on boosting the effectiveness of your chosen tactics, including best practices for Advisory Board Meetings.
How to maximise the internal impact of your insights and use them to build stronger, long-term relationships with KOLs.
| Medical Insights vs. Information – Beware of ‘Actionable Information’! (~30 min) |
|
| The Value of Insights for Medical Affairs’ Impact (~20 min) |
|
| How to Create an Insights Gathering Plan (~30 min) |
|
| Medical Affairs Tactics to Gather Insights (~30 min) |
|
| Deep Dive Into Advisory Board Meetings (~45 min) |
|
| How to Report Your Insights Internally With Optimal Impact (~30 min) |
|
| Insights and Your KOLs: Using Insights to Strengthen Relationships (~15 min) |
|
| Personal Action Plans (~10 min) |
UPCOMING DATES & FORMATS - FEES
7 October 2025
Live online (13:30-17:00 CET)
Early bird € 570
(until 05/09/2025)
(Full fee € 770)
TIMING & LOCATION
This half-day live online course will take place on Zoom between 13:30 and 17:00 CET (Brussels, Amsterdam, Paris time zone).
All practical details will be shared upon registration. For any questions, please contact Margherita Mutto or call +32 472 03 11 38 .
GROUP DISCOUNTS
Team discounts can be offered to 2 or more delegates from the same company.
Email Annelies Swaan, Director Business Operations, for more details.
HOW TO REGISTER
Click the green “Register” button on your preferred course session.
The registration wizard will guide you through the process.Alternatively, download the offline registration form and send the completed form to Annelies Swaan.
PAYMENT OPTIONS
Credit Card: You’ll receive a secure payment link with your invoice (no immediate payment required).
Bank Transfer: Details provided with your invoice.
For help with registration, email Annelies Swaan or contact her by phone at +32 486 98 52 49.
INCLUDED IN THE REGISTRATION FEE
Access to a highly interactive, small-group online course
Course materials in both digital and hard copy format
Certificate of attendance signed by the experts and CELforPharma
VAT INFORMATION
Prices exclude VAT. VAT application depends on course format and your location:
Face-to-Face in Belgium: 21% Belgian VAT applies
Live online courses & self-study programme: The applicable VAT depends on your invoicing address. Contact your local VAT office for refund procedures where applicable.
TRANSFER & CANCELLATION POLICY
Flexible Transfer
If a registrant is unable to attend the scheduled course, they can avoid any cancellation charges by providing a suitable replacement participant.
Alternatively, the registrant may transfer once, on a 'space-available' basis and at no extra cost, to another course of the same value held within one year of the original course date, provided this is done at least three weeks prior to the event.
Registration Cancellation
Less than 14 days prior to the course date: The registrant is liable to pay the full invoiced registration fee.
Between 15 and 30 days prior to the course date: The registrant is liable to pay 50% of the invoiced registration fee.
More than 30 days prior to the course date: The registrant is liable to pay a cancellation fee of € 450 per registrant.
If a registrant postpones their participation to a future course and subsequently cancels again, no refund will be issued for the registration fees.
People attending this course are typically also interested in the below courses.
Need help to find the right course? Email Inge Cornelis (Director, Client & Product Projects) or call +32 473 65 15 77