Boosting Medical Affairs Impact with Insights Excellence
With Maaike Addicks, MD
Course Details
THE CONTENT
“Insight” is Medical Affairs’ strongest currency for making an impact in pharma companies.
Yet, to truly drive change through your medical insights, you need a clear understanding of several key aspects:
What qualifies as a true insight, as opposed to mere information?
How do you gather actionable insights systematically, rather than ad hoc?
How do you select the tactics that will generate the best insights?
And how do you ensure the insights you collect are used to inform decisions, shape strategy, and strengthen KOL relationships?
This course offers a practical, structured approach to building an Insights Excellence capability that delivers real organisational value.
THE EXPERT
Maaike Addicks, MD is an independent Medical Affairs consultant with over 15 years of experience in biotech, mid-sized, and large pharma companies across a wide range of therapeutic areas.
A medical doctor by training with expertise in strategic medical affairs development, change management, and competency building.
President of the Medical Affairs Commission of the Dutch Association of Pharmaceutical Medicine (NVFG).
A passionate trainer and consultant, widely respected for her hands-on approach and ability to translate strategy into practical Medical Affairs execution.
THE AUDIENCE & FORMAT
This course is designed for Medical Affairs professionals who are eager to elevate their insights capability.
Through hands-on exercises and peer exchange with your international colleagues, you will leave with a personal action plan, practical know-how, and the confidence to boost both your insights capabilities and your impact in Medical Affairs immediately.
The difference between information and insight, and the unique value each brings across a pharmaceutical product’s lifecycle.
How to develop a structured Insights Gathering Plan using a practical, ready-to-use template.
How to use the impact/reach and impact/effort matrices to select high-impact Medical Affairs tactics for gathering insights.
Expert guidance on boosting the effectiveness of your chosen tactics, including best practices for Advisory Board Meetings.
How to maximise the internal impact of your insights and use them to build stronger, long-term relationships with KOLs.
| Medical Insights vs. Information – Beware of ‘Actionable Information’! (~30 min) |
|
| The Value of Insights for Medical Affairs’ Impact (~20 min) |
|
| How to Create an Insights Gathering Plan (~30 min) |
|
| Medical Affairs Tactics to Gather Insights (~30 min) |
|
| Deep Dive Into Advisory Board Meetings (~45 min) |
|
| How to Report Your Insights Internally With Optimal Impact (~30 min) |
|
| Insights and Your KOLs: Using Insights to Strengthen Relationships (~15 min) |
|
| Personal Action Plans (~10 min) |
UPCOMING DATES & FORMATS - FEES
2026 dates will be announced soon!
People attending this course are typically also interested in the below courses.
Need help to find the right course? Email Inge Cornelis (Director, Client & Product Projects) or call +32 473 65 15 77
Course Details
THE CONTENT
“Insight” is Medical Affairs’ strongest currency for making an impact in pharma companies.
Yet, to truly drive change through your medical insights, you need a clear understanding of several key aspects:
What qualifies as a true insight, as opposed to mere information?
How do you gather actionable insights systematically, rather than ad hoc?
How do you select the tactics that will generate the best insights?
And how do you ensure the insights you collect are used to inform decisions, shape strategy, and strengthen KOL relationships?
This course offers a practical, structured approach to building an Insights Excellence capability that delivers real organisational value.
THE EXPERT
Maaike Addicks, MD is an independent Medical Affairs consultant with over 15 years of experience in biotech, mid-sized, and large pharma companies across a wide range of therapeutic areas.
A medical doctor by training with expertise in strategic medical affairs development, change management, and competency building.
President of the Medical Affairs Commission of the Dutch Association of Pharmaceutical Medicine (NVFG).
A passionate trainer and consultant, widely respected for her hands-on approach and ability to translate strategy into practical Medical Affairs execution.
THE AUDIENCE & FORMAT
This course is designed for Medical Affairs professionals who are eager to elevate their insights capability.
Through hands-on exercises and peer exchange with your international colleagues, you will leave with a personal action plan, practical know-how, and the confidence to boost both your insights capabilities and your impact in Medical Affairs immediately.
The difference between information and insight, and the unique value each brings across a pharmaceutical product’s lifecycle.
How to develop a structured Insights Gathering Plan using a practical, ready-to-use template.
How to use the impact/reach and impact/effort matrices to select high-impact Medical Affairs tactics for gathering insights.
Expert guidance on boosting the effectiveness of your chosen tactics, including best practices for Advisory Board Meetings.
How to maximise the internal impact of your insights and use them to build stronger, long-term relationships with KOLs.
| Medical Insights vs. Information – Beware of ‘Actionable Information’! (~30 min) |
|
| The Value of Insights for Medical Affairs’ Impact (~20 min) |
|
| How to Create an Insights Gathering Plan (~30 min) |
|
| Medical Affairs Tactics to Gather Insights (~30 min) |
|
| Deep Dive Into Advisory Board Meetings (~45 min) |
|
| How to Report Your Insights Internally With Optimal Impact (~30 min) |
|
| Insights and Your KOLs: Using Insights to Strengthen Relationships (~15 min) |
|
| Personal Action Plans (~10 min) |
UPCOMING DATES & FORMATS - FEES
2026 dates will be announced soon!
People attending this course are typically also interested in the below courses.
Need help to find the right course? Email Inge Cornelis (Director, Client & Product Projects) or call +32 473 65 15 77