Boosting Medical Affairs Impact with Insights Excellence
With Maaike Addicks, MD
Course Details
THE CONTENT
“Insight” is Medical Affairs’ strongest currency for making an impact in pharma companies.
Yet, to truly drive change through your medical insights, you need a clear understanding of several key aspects:
What qualifies as a true insight, as opposed to mere information?
How do you gather actionable insights systematically, rather than ad hoc?
How do you select the tactics that will generate the best insights?
And how do you ensure the insights you collect are used to inform decisions, shape strategy, and strengthen KOL relationships?
This course offers a practical, structured approach to building an Insights Excellence capability that delivers real organisational value.
THE EXPERT
Maaike Addicks is a passionate trainer and consultant, highly respected for her hands-on approach and strategic expertise in Medical Affairs management.
A medical doctor by training, Maaike is an independent Medical Affairs consultant with deep experience in strategic development, change management, and competency building.
She brings over 15 years of on-the-job experience in Medical Affairs across biotech, mid-sized, and large pharmaceutical companies, working in a wide range of therapeutic areas.
Maaike currently also serves as President of the Medical Affairs Commission of the Dutch Association of Pharmaceutical Medicine (NVFG).
THE AUDIENCE & FORMAT
This course is designed for Medical Affairs professionals who are eager to elevate their insights capability.
Through hands-on exercises and peer exchange with your international colleagues, you will leave with a personal action plan, practical know-how, and the confidence to boost both your insights capabilities and your impact in Medical Affairs immediately.
The difference between information and insight, and the unique value each brings across a pharmaceutical product’s lifecycle.
How to develop a structured Insights Gathering Plan using a practical, ready-to-use template.
How to use the impact/reach and impact/effort matrices to select high-impact Medical Affairs tactics for gathering insights.
Expert guidance on boosting the effectiveness of your chosen tactics, including best practices for Advisory Board Meetings.
How to maximise the internal impact of your insights and use them to build stronger, long-term relationships with KOLs.
| Medical Insights vs. Information – Beware of ‘Actionable Information’! (~30 min) |
|
| The Value of Insights for Medical Affairs’ Impact (~20 min) |
|
| How to Create an Insights Gathering Plan (~30 min) |
|
| Medical Affairs Tactics to Gather Insights (~30 min) |
|
| Deep Dive Into Advisory Board Meetings (~45 min) |
|
| How to Report Your Insights Internally With Optimal Impact (~30 min) |
|
| Insights and Your KOLs: Using Insights to Strengthen Relationships (~15 min) |
|
| Personal Action Plans (~10 min) |
7 October 2025
Live online (13:30-17:00 CET)
Early bird € 570
(Full fee € 770)
(until 05/09/2025)
Group Discount:
Team discounts can be offered to 2 or more delegates from the same company.
Email Annelies Swaan, Director Business Operations, for more details.
Information about Locations and Timing:
This half-day live online course will take place on Zoom between 13:30 and 17:00 CET (Brussels, Amsterdam, Paris time zone).
You will receive all practical details after your registration.
For any questions related to the above, please do not hesitate to email Margherita Mutto or contact her by phone at +32 472 03 11 38 .
How to Register
Click the green "Register" button on the course session of your preference or download the offline version of the registration form here.
The registration wizard will guide you through the personal and company data that we need to process your registration.
You have the choice between 2 payment options:
Payment by credit card. You will not be required to pay immediately, but you will receive a secured payment link together with the invoice.
Payment via bank transfer
Click "Register Now". You will be sent an automatic email confirming your registration followed by a personal email containing an invoice and further payment instructions.
For assistance with your registration, please email Annelies Swaan or contact her by phone at +32 486 98 52 49.
Included in the Registration Fee:
For live online courses:
Access to a virtual small-class, expert led course in real-time, using an interactive platform for break-out rooms, whiteboard exercises, polling, plenary discussions and chats.
Course material will be provided to you in both digital format (by email) and in hard copy (by post, so you can make notes during the course).
Certificate of attendance signed by the expert and CELforPharma.
VAT Information
The prices on our website are excluding VAT. Depending on the format of the course (face-to-face in Brussels or live online or self-study programme) and your location, we are obliged by Belgian law to apply VAT.
We are obliged by Belgian law to apply VAT in the following cases:
Face-to-Face public course organised in Belgium
Article 53 of the European Union VAT Directive 2006/112 states that : “The place of supply of services in respect of admission to cultural, artistic, sporting, scientific, educational, entertainment or similar events, such as fairs and exhibitions, and of ancillary services related to the admission, supplied to a taxable person, shall be the place where those events actually take place.”
If the course that you register for takes place in Belgium, we are obliged to charge 21% Belgian VAT.
However, you can recover this Belgian VAT through the refund procedure. Note that this procedure differs depending on the country where you are located. It is best to contact your local VAT administration for this.
Online Public courses - live webinar
Webinars where the participants can communicate among themselves or ask questions to the speaker(s) (be it verbally, via a chat function or similar), are considered as ‘a service supplied by electronic means’ by the Belgian VAT administration.
According to Article 56 of the European Union VAT Directive 2006/112, these services supplied by electronic means take place where the customer is established. Therefore, we follow the VAT rules applicable to the country of your invoicing address.
Self-Study Programme:
A self-study programme is a service provided electronically. It is the period of self-study that is the most important in our self-study Basics of Health Economics and not the kickoff and closing webinars. As a result, the place of the service is where the customer is established. Therefore, we follow the VAT rules applicable to the country of your invoicing address.
Group Discounts
Team discounts can be offered to 2 or more delegates from the same company.
Email Annelies Swaan, Director Business Operations, for more details.
Transfer & Cancellation Policy
Flexible Transfer
If a registrant is unable to attend the scheduled course, they can avoid any cancellation charges by providing a suitable replacement participant.
Alternatively, the registrant may transfer once, on a 'space-available' basis and at no extra cost, to another course of the same value held within one year of the original course date, provided this is done at least three weeks prior to the event.
Registration Cancellation
Less than 14 days prior to the course date: The registrant is liable to pay the full invoiced registration fee.
Between 15 and 30 days prior to the course date: The registrant is liable to pay 50% of the invoiced registration fee.
More than 30 days prior to the course date: The registrant is liable to pay a cancellation fee of € 450 per registrant.
If a registrant postpones their participation to a future course and subsequently cancels again, no refund will be issued for the registration fees.
Benefits of CELforPharma’s face-to-face courses:
You have the unique opportunity to interact one-to-one with the expert(s).
Plenty of opportunity for informal one-to-one and group conversations with your international peers to exchange experiences and ideas, to discuss issues and to network.
Face-to-face interactions allow for more depth during Q&As and group work.
You can step away from your daily routine in the office and enjoy a more focused learning experience in a comfortable business hotel environment.
Benefits of CELforPharma’s live online courses:
The formal programme is as impactful as a face-to-face course thanks to the highly interactive format (using breakouts, polls, quizzes …).
No travel & accommodation expenses
You can attend the course from the comfort of your own office or home.
We send you the course materials by post so that you can take notes and fully engage with the course content.
No, if you choose credit card payment, we will send you a secure payment link together with the invoice.
Team discounts can be offered for 2 or more registrations confirmed at the same time. The level of discount will depend on the number of registrations and the availability of seats.
Email Annelies Swaan, Director Business Operations, for more details.
Depending on the format of the course (face-to-face in Brussels or live online or self-study programme) and your location, we are obliged by Belgian law to apply VAT in the following cases:
Face-to-Face public course organised in Belgium
Article 53 of the European Union VAT Directive 2006/112 states that : “The place of supply of services in respect of admission to cultural, artistic, sporting, scientific, educational, entertainment or similar events, such as fairs and exhibitions, and of ancillary services related to the admission, supplied to a taxable person, shall be the place where those events actually take place.”
If the course that you register for takes place in Belgium, we are obliged to charge 21% Belgian VAT.
However, you can recover this Belgian VAT through the refund procedure. Note that this procedure differs depending on the country where you are located. It is best to contact your local VAT administration for this.
Online Public courses - live webinar
Webinars where the participants can communicate among themselves or ask questions to the speaker(s) (be it verbally, via a chat function or similar), are considered as ‘a service supplied by electronic means’ by the Belgian VAT administration.
According to Article 56 of the European Union VAT Directive 2006/112, these services supplied by electronic means take place where the customer is established. Therefore, we follow the VAT rules applicable to the country of your invoicing address.
Self-Study Programme:
A self-study programme is a service provided electronically. It is the period of self-study that is the most important in our self-study Basics of Health Economics and not the kickoff and closing webinars. As a result, the place of the service is where the customer is established. Therefore, we follow the VAT rules applicable to the country of your invoicing address.
Our face-to-face courses are held in the Crowne Plaza Brussels Airport hotel (Da Vincilaan 4, 1831 Brussels).
We have an agreement with this hotel to offer beneficial room rates. Upon your registration, we will assist you to make your hotel booking.
For any assistance in this matter please do not hesitate to email Margherita Mutto, Course Coordinator, or contact her by phone at +32 472 03 11 38.
We do not record our live online public courses as we want to offer a safe environment for all attendees to share their experiences and freely ask questions.
This way, by participating in our courses, you do not only learn from our expert faculty but also from your international peers in the room.
No, we don't sell the course materials as a stand-alone.
Without the expert's explanation, the exercises and the discussions with other course participants, there is very little value in the slides.
Email Inge Cornelis (Director, Client & Product Projects) to help you choose the course that is best suited.
Yes!
We have helped many managers to set up an in-house training programme for their team.
Email Inge Cornelis (Director, Client & Product Projects) to discuss your team training needs.
Do you have any other questions?
Email Annelies Swaan or call +32 486 98 52 49.
People attending this course are typically also interested in:
Course Details
Dates & Locations
Upcoming Session
7 October 2025, Live online (13:30-17:00 CET)
Early bird € 570
(Full fee € 770)
(until 05/09/2025) Prices are excl. VAT
THE CONTENT
“Insight” is Medical Affairs’ strongest currency for making an impact in pharma companies.
Yet, to truly drive change through your medical insights, you need a clear understanding of several key aspects:
What qualifies as a true insight, as opposed to mere information?
How do you gather actionable insights systematically, rather than ad hoc?
How do you select the tactics that will generate the best insights?
And how do you ensure the insights you collect are used to inform decisions, shape strategy, and strengthen KOL relationships?
This course offers a practical, structured approach to building an Insights Excellence capability that delivers real organisational value.
THE EXPERT
Maaike Addicks is a passionate trainer and consultant, highly respected for her hands-on approach and strategic expertise in Medical Affairs management.
A medical doctor by training, Maaike is an independent Medical Affairs consultant with deep experience in strategic development, change management, and competency building.
She brings over 15 years of on-the-job experience in Medical Affairs across biotech, mid-sized, and large pharmaceutical companies, working in a wide range of therapeutic areas.
Maaike currently also serves as President of the Medical Affairs Commission of the Dutch Association of Pharmaceutical Medicine (NVFG).
THE AUDIENCE & FORMAT
This course is designed for Medical Affairs professionals who are eager to elevate their insights capability.
Through hands-on exercises and peer exchange with your international colleagues, you will leave with a personal action plan, practical know-how, and the confidence to boost both your insights capabilities and your impact in Medical Affairs immediately.
The difference between information and insight, and the unique value each brings across a pharmaceutical product’s lifecycle.
How to develop a structured Insights Gathering Plan using a practical, ready-to-use template.
How to use the impact/reach and impact/effort matrices to select high-impact Medical Affairs tactics for gathering insights.
Expert guidance on boosting the effectiveness of your chosen tactics, including best practices for Advisory Board Meetings.
How to maximise the internal impact of your insights and use them to build stronger, long-term relationships with KOLs.
| Medical Insights vs. Information – Beware of ‘Actionable Information’! (~30 min) |
|
| The Value of Insights for Medical Affairs’ Impact (~20 min) |
|
| How to Create an Insights Gathering Plan (~30 min) |
|
| Medical Affairs Tactics to Gather Insights (~30 min) |
|
| Deep Dive Into Advisory Board Meetings (~45 min) |
|
| How to Report Your Insights Internally With Optimal Impact (~30 min) |
|
| Insights and Your KOLs: Using Insights to Strengthen Relationships (~15 min) |
|
| Personal Action Plans (~10 min) |
7 October 2025
Live online (13:30-17:00 CET)
Early bird € 570
(Full fee € 770)
(until 05/09/2025)
Group Discount:
Team discounts can be offered to 2 or more delegates from the same company.
Email Annelies Swaan, Director Business Operations, for more details.
Information about Locations and Timing:
This half-day live online course will take place on Zoom between 13:30 and 17:00 CET (Brussels, Amsterdam, Paris time zone).
You will receive all practical details after your registration.
For any questions related to the above, please do not hesitate to email Margherita Mutto or contact her by phone at +32 472 03 11 38 .
How to Register
Click the green "Register" button on the course session of your preference or download the offline version of the registration form here.
The registration wizard will guide you through the personal and company data that we need to process your registration.
You have the choice between 2 payment options:
Payment by credit card. You will not be required to pay immediately, but you will receive a secured payment link together with the invoice.
Payment via bank transfer
Click "Register Now". You will be sent an automatic email confirming your registration followed by a personal email containing an invoice and further payment instructions.
For assistance with your registration, please email Annelies Swaan or contact her by phone at +32 486 98 52 49.
Included in the Registration Fee:
For live online courses:
Access to a virtual small-class, expert led course in real-time, using an interactive platform for break-out rooms, whiteboard exercises, polling, plenary discussions and chats.
Course material will be provided to you in both digital format (by email) and in hard copy (by post, so you can make notes during the course).
Certificate of attendance signed by the expert and CELforPharma.
VAT Information
The prices on our website are excluding VAT. Depending on the format of the course (face-to-face in Brussels or live online or self-study programme) and your location, we are obliged by Belgian law to apply VAT.
We are obliged by Belgian law to apply VAT in the following cases:
Face-to-Face public course organised in Belgium
Article 53 of the European Union VAT Directive 2006/112 states that : “The place of supply of services in respect of admission to cultural, artistic, sporting, scientific, educational, entertainment or similar events, such as fairs and exhibitions, and of ancillary services related to the admission, supplied to a taxable person, shall be the place where those events actually take place.”
If the course that you register for takes place in Belgium, we are obliged to charge 21% Belgian VAT.
However, you can recover this Belgian VAT through the refund procedure. Note that this procedure differs depending on the country where you are located. It is best to contact your local VAT administration for this.
Online Public courses - live webinar
Webinars where the participants can communicate among themselves or ask questions to the speaker(s) (be it verbally, via a chat function or similar), are considered as ‘a service supplied by electronic means’ by the Belgian VAT administration.
According to Article 56 of the European Union VAT Directive 2006/112, these services supplied by electronic means take place where the customer is established. Therefore, we follow the VAT rules applicable to the country of your invoicing address.
Self-Study Programme:
A self-study programme is a service provided electronically. It is the period of self-study that is the most important in our self-study Basics of Health Economics and not the kickoff and closing webinars. As a result, the place of the service is where the customer is established. Therefore, we follow the VAT rules applicable to the country of your invoicing address.
Group Discounts
Team discounts can be offered to 2 or more delegates from the same company.
Email Annelies Swaan, Director Business Operations, for more details.
Transfer & Cancellation Policy
Flexible Transfer
If a registrant is unable to attend the scheduled course, they can avoid any cancellation charges by providing a suitable replacement participant.
Alternatively, the registrant may transfer once, on a 'space-available' basis and at no extra cost, to another course of the same value held within one year of the original course date, provided this is done at least three weeks prior to the event.
Registration Cancellation
Less than 14 days prior to the course date: The registrant is liable to pay the full invoiced registration fee.
Between 15 and 30 days prior to the course date: The registrant is liable to pay 50% of the invoiced registration fee.
More than 30 days prior to the course date: The registrant is liable to pay a cancellation fee of € 450 per registrant.
If a registrant postpones their participation to a future course and subsequently cancels again, no refund will be issued for the registration fees.
Benefits of CELforPharma’s face-to-face courses:
You have the unique opportunity to interact one-to-one with the expert(s).
Plenty of opportunity for informal one-to-one and group conversations with your international peers to exchange experiences and ideas, to discuss issues and to network.
Face-to-face interactions allow for more depth during Q&As and group work.
You can step away from your daily routine in the office and enjoy a more focused learning experience in a comfortable business hotel environment.
Benefits of CELforPharma’s live online courses:
The formal programme is as impactful as a face-to-face course thanks to the highly interactive format (using breakouts, polls, quizzes …).
No travel & accommodation expenses
You can attend the course from the comfort of your own office or home.
We send you the course materials by post so that you can take notes and fully engage with the course content.
No, if you choose credit card payment, we will send you a secure payment link together with the invoice.
Team discounts can be offered for 2 or more registrations confirmed at the same time. The level of discount will depend on the number of registrations and the availability of seats.
Email Annelies Swaan, Director Business Operations, for more details.
Depending on the format of the course (face-to-face in Brussels or live online or self-study programme) and your location, we are obliged by Belgian law to apply VAT in the following cases:
Face-to-Face public course organised in Belgium
Article 53 of the European Union VAT Directive 2006/112 states that : “The place of supply of services in respect of admission to cultural, artistic, sporting, scientific, educational, entertainment or similar events, such as fairs and exhibitions, and of ancillary services related to the admission, supplied to a taxable person, shall be the place where those events actually take place.”
If the course that you register for takes place in Belgium, we are obliged to charge 21% Belgian VAT.
However, you can recover this Belgian VAT through the refund procedure. Note that this procedure differs depending on the country where you are located. It is best to contact your local VAT administration for this.
Online Public courses - live webinar
Webinars where the participants can communicate among themselves or ask questions to the speaker(s) (be it verbally, via a chat function or similar), are considered as ‘a service supplied by electronic means’ by the Belgian VAT administration.
According to Article 56 of the European Union VAT Directive 2006/112, these services supplied by electronic means take place where the customer is established. Therefore, we follow the VAT rules applicable to the country of your invoicing address.
Self-Study Programme:
A self-study programme is a service provided electronically. It is the period of self-study that is the most important in our self-study Basics of Health Economics and not the kickoff and closing webinars. As a result, the place of the service is where the customer is established. Therefore, we follow the VAT rules applicable to the country of your invoicing address.
Our face-to-face courses are held in the Crowne Plaza Brussels Airport hotel (Da Vincilaan 4, 1831 Brussels).
We have an agreement with this hotel to offer beneficial room rates. Upon your registration, we will assist you to make your hotel booking.
For any assistance in this matter please do not hesitate to email Margherita Mutto, Course Coordinator, or contact her by phone at +32 472 03 11 38.
We do not record our live online public courses as we want to offer a safe environment for all attendees to share their experiences and freely ask questions.
This way, by participating in our courses, you do not only learn from our expert faculty but also from your international peers in the room.
No, we don't sell the course materials as a stand-alone.
Without the expert's explanation, the exercises and the discussions with other course participants, there is very little value in the slides.
Email Inge Cornelis (Director, Client & Product Projects) to help you choose the course that is best suited.
Yes!
We have helped many managers to set up an in-house training programme for their team.
Email Inge Cornelis (Director, Client & Product Projects) to discuss your team training needs.
Do you have any other questions?
Email Annelies Swaan or call +32 486 98 52 49.
People attending this course are typically also interested in: