Understanding Patient Behaviour & Developing Personalised Solutions
By Prof. John Weinman & Niamh Ward
Course Details
Course Details
The challenge of non-adherence has been around for as long as medications exist, but successful efforts to address non-adherence have been scarce.
This is primarily due to a lack of knowledge in two areas:
What does an effective intervention look like for a specific patient?
And how do we scale this across markets and medical conditions?
This course will equip you with an eye-opening understanding of patient behaviour, and how this should be used to design, develop and run personalised solutions that have a true impact.
By participating, you will not only have the chance to ask your specific questions to true industry leading experts, but also experience the unique opportunity to share experiences and engage in in-depth discussions with your international peers.
The science behind patient health behaviours and the importance of beliefs in determining behaviour.
The COM-B framework: A tool for identifying patient beliefs and to drive behaviour change.
How to identify opportunities for behavioural change that contribute to commercial brand success and optimise resource utilisation in healthcare.
How to design effective personalised solutions to achieve desired patient behaviours.
Practical tools for achieving desired patient behaviours along the patient journey.
To see the detailed agenda, please submit your details in the form below the table.
| Welcome (~30 min) |
| Introduction to Behavioural Science and Patient Behaviour (~30 min) |
| What are the Drivers of Health Behaviours? (~1 h 45 min) |
| Interactive Session – Identifying Patient Beliefs (~45 min) |
| Lunch Break |
| Personalising Solution Design to Increase the Uptake of Desired Behaviours (~45 min) |
| Facilitating Desired Patient Behaviours (~1 h 30 min) |
| Interactive Session – Facilitating Desired Patient Behaviours (~30 min) |
| Final Q&A (~15 min) |
| Close |
To see the detailed agenda, please submit your details in the form below:
Prof. John Weinman is one of the founding fathers and prominent expert in the field of patient health behaviours.
John is Head of Health Psychology (Europe) for Atlantis Health, global leaders in patient behaviour change & adherence solutions.
Niamh Ward is Country Manager UK at Atlantis Health. She has 20+ years of international healthcare industry experience, currently working with the local team and clients to successfully design and deliver large-scale patient programs and support services.
John, CELforPharma’s faculty member since 2014, and Niamh who joined the faculty in 2022, offer a great balance between the theory of patient behaviour and practical steps on how to incorporate this in personalised solutions.
Adherence is an issue that overlaps many functional areas and is thus relevant for a very broad audience.
This patient adherence course is particularly suitable for brand/product teams, patient-engagement specialists, medical science liaisons and market access professionals developing pharmaceutical services to complement products.
If you are a consultant, please contact Annelies Swaan, who will check with the faculty whether you can attend.
Would you like to receive a list of anonymised participant profiles from previous sessions?
The average Recommendation Score from participants of the last session was
8,7/10!
Read this selection of testimonials from recent participants:
10/10 course! Alongside the great content, I really appreciated having the materials and suggested readings before the course to make the whole experience complete and more productive. Thank you CELforPharma.
Menarini
Renato Santa Luce, Global Patient Engagement Manager - Guatemala - December 2022
I found the course very inspiring. I loved the practical approach with good examples the experts used alongside the methods behind their analysis. I have attended CELforPharma courses in the past, and I am glad I have now attended this one too. Thank you!
Novartis
Anna Aldea, Cluster Medical Lead - Spain - May 2022
Very useful and informative for anyone working on, or interested in patient support initiatives.
Alexion
Caroline Spearpoint, Director, Patient Support & Medical Operations - United Kingdom - May 2022
The 'Understanding Patient Behaviour' course was a well-prepared and presented course that provides a general understanding and knowledge of driving factors of patient behaviour. The online format allowed the open exchange with the presenters and in the breakout sessions newly learned knowledge found some practical use. Overall, well-perceived course.
Bayer
Florian Noeske, Patient Access Program Manager APAC / EMA - Germany - May 2022
The course Understanding Patient Behaviour and Personalising Experiences is built on real practical experiences and proposes multiple tips and techniques to participants on how to be closer to patients and how to create valuable projects not only for patients but with patients as well.
Servier
Iveta Bauerova, Medical Affairs Manager - Slovakia - May 2022
A really great course and very relevant to my role and industry. Good case studies and plenty of opportunities to ask questions. Thanks CELforPharma.
MSD
Rebekah Ellis, Social Marketer - United Kingdom - May 2022
During the course I learned to understand a patient’s perspective through the exercises, many examples of previous PSPs and thanks to the trainers' methodology on how to identify patient obstacles for adherence. Given that this was an online course, the digital interaction was very good among the group which was valuable. CELforPharma took great care of us prior to and throughout the day. Overall, a great online course that I will be recommending to others to attend.
LEO Pharma
Tatiana Gonzalez Stilou, Communication & Social Media Manager - Denmark - May 2022
The course totally responded to my expectations regarding patient behaviour and the factors that could drive the behaviour change. There was a high level of competence from the expert speakers. I enjoyed the good interaction during the group online activities and focus on the mapping of the decision making tool. Many thanks to you all for a lovely course!
Thea Pharmaceuticals
Fabrice Mercier, Directeur Medtech - France - November 2021
The course was very insightful and inspirational. The experts gave us in-depth insights regarding understanding patient behaviour and behavioural changes. They created personalised solutions for us in a valuable framework and gave us a useful behavioural journey tool. There is nothing that needed improvement for this training, it was great, as was the communication and support from CELforPharma. Really glad I attended this course and I will definitely be recommending it to others, thank you!
Gedeon Richter
Yuksel Ahmedov, Product Manager - Bulgaria - November 2021
Excellent course. Excellent content. Very good & highly qualified trainers (Natalie & John). Excellent organisation and coordination by CELforPharma. Overall, just excellent. Thank you!
Novartis
Despina Xanthaki, Oncology Marketing Manager - Greece - June 2021
Great course, with very knowledgeable presenters. Would definitely recommend.
Roche
Karine Smadja, Study Leader - Switzerland - June 2021
Excellent workshop with highly experienced presenters.
Bayer
Uwe Aberle, Brand Lead - Germany - June 2021
I really enjoyed the theory, the group discussion and practical examples given throughout the day. I came away from the course with a better understanding of what drives patient behaviour, what they value and how they see their disease and themselves. The experts were very skilled and had a great presenting style. Well done!
Amgen
Emma Booth, Director Medical Capabilities - Switzerland - March 2021
I think for someone working with premium priced originator products or devices, this is super relevant. The COM-B model is very interesting and I really liked the discussion of PAM. CELforPharma gave good clear guidance and all systems worked well. Great job!
Biogen
Kim Hansen, Global Brand Lead - Switzerland - March 2021
Congratulations to this very interesting, well-documented training with high expertise speakers. Congratulations also for the good organisation! Many thanks!
Sanofi
Laurence Bondoux, Global Patient Insights Outcome and Innovation Director - France - March 2021
Really great program with a good balance of theory and practical exercises.
Roche
Daria Kukueva, PJP Lead - Russian Federation - March 2021
The content was excellently presented and questions were answered very competently. There was a very good interaction during the presentation and support during group exercises.
Novartis
Ilka Hammer, RWE Champion - Germany - March 2021
10 November 2023, Live online
Early bird € 1 470
(Full fee € 1 670)
(until 06/10/2023)
13 November 2024, Live online
Early bird € 1 470
(Full fee € 1 670)
(until 11/10/2024)
Important information:
- Our courses typically take place between 9 AM and 5 PM CET (Brussels, Amsterdam, Paris).
- Live online sessions will be hosted in Zoom.
- Face-to-face courses will take place at a four-star business hotel close to the airport.
- You will receive all practical details after your registration.
For any questions related to the above, please do not hesitate to email Kealeigh Steel or contact her by phone at +32 2 709 01 45.
How to Register
Click the green "Register" button on the course session of your preference.
The registration wizard will guide you through the personal and company data that we need to process your registration.
You have the choice between 2 payment options:
Payment by credit card. You will not be required to pay immediately, but you will receive a secured payment link together with the invoice.
Payment via bank transfer
Click "Register Now". You will be sent an automatic email confirming your registration followed by a personal email containing an invoice and further payment instructions.
For assistance with your registration, please email Kealeigh Steel or contact her by phone at +32 2 709 01 45.
Included in the Registration Fee:
For live online courses:
Access to a virtual small-class (max 20 participants), expert led course in real-time, using an interactive platform for break-out rooms, whiteboard exercises, polling, plenary discussions and chats.
Course material will be provided to you in both digital format (by email) and in hard copy (by post, so you can make notes during the course).
Certificate of attendance signed by the experts and CELforPharma.
VAT Information
The prices on our website are excluding VAT. Depending on the format of the course (face-to-face in Brussels or live online or self-study programme) and your location, we are obliged by Belgian law to apply VAT.
We are obliged by Belgian law to apply VAT in the following cases:
Face-to-Face public course organised in Belgium
Article 53 of the European Union VAT Directive 2006/112 states that : “The place of supply of services in respect of admission to cultural, artistic, sporting, scientific, educational, entertainment or similar events, such as fairs and exhibitions, and of ancillary services related to the admission, supplied to a taxable person, shall be the place where those events actually take place.”
If the course that you register for takes place in Belgium, we are obliged to charge 21% Belgian VAT.
However, you can recover this Belgian VAT through the refund procedure. Note that this procedure differs depending on the country where you are located. It is best to contact your local VAT administration for this.
Online Public courses - live webinar
Webinars where the participants can communicate among themselves or ask questions to the speaker(s) (be it verbally, via a chat function or similar), are considered as ‘online interactive webinars’ by the Belgian VAT administration.
According to Article 53 of the European Union VAT Directive 2006/112, these online interactive webinars take place where the organisation of the seminar takes place, which in this case is Belgium.
So, if you register for one of our live online courses (organised from our offices in Belgium), we are obliged to charge 21% Belgian VAT.
However, you can recover this Belgian VAT through the refund procedure. Note that this procedure differs depending on the country where you are located. It is best to contact your local VAT administration for this.
Self-Study Programme:
A self-study programme is a service provided electronically. It is the period of self-study that is the most important in our self-study Basics of Health Economics and not the kickoff and closing webinars. As a result, this self-study program follows a different VAT application and the place of the service is where the customer is established. Therefore, we follow the VAT rules applicable to the country of your invoicing address.
Group Discounts
Team discounts can be offered to 3 or more delegates from the same company.
Email Annelies Swaan, Director Business Operations, for more details.
Transfer & Cancellation Policy
Flexible Transfer
If a registrant cannot attend the scheduled course, he/she can avoid any cancellation charge by sending a suitable replacement participant.
Alternatively, the registrant can transfer once on a “space available” basis at no extra cost, until 3 weeks prior to the event, to another course of the same value held within one year of the original course date.
Registration Cancellation
Less than 14 days prior to the course date: registrant liable to pay the full invoiced registration fee.
Between 15 and 30 days prior to the course date: registrant liable to pay 50% of the invoiced registration fee.
More than 30 days prior to the course date: registrant liable to pay a cancellation fee of € 450 per registrant.
If a registrant postpones his/her participation to a future course, and cancels again, no refund can be claimed for registration fees.
Benefits of CELforPharma’s face-to-face courses:
You have the unique opportunity to interact 1:1 with the expert(s).
Plenty of opportunity for informal 1:1 and group conversations with your international peers to exchange experiences and ideas, to discuss issues and to network.
Face-to-face interactions allow for more depth during Q&As and group work.
You can step away from your daily routine in the office and enjoy a more focused learning experience in a comfortable business hotel environment.
Benefits of CELforPharma’s live online courses:
The formal programme is as impactful as a face-to-face course thanks to the highly interactive format (using breakouts, polls, quizzes …).
No travel & accommodation expenses
You can attend the course from the comfort of your own office or home.
We send you the course materials by post so that you can take notes and fully engage with the course content.
No, if you choose credit card payment, we will send you a secure payment link together with the invoice.
Team discounts can be offered for 3 or more registrations confirmed at the same time. The level of discount will depend on the number of registrations and the availability of seats.
Email Annelies Swaan, Director Business Operations, for more details.
Depending on the format of the course (face-to-face in Brussels or live online or self-study programme) and your location, we are obliged by Belgian law to apply VAT in the following cases:
Face-to-Face public course organised in Belgium
Article 53 of the European Union VAT Directive 2006/112 states that : “The place of supply of services in respect of admission to cultural, artistic, sporting, scientific, educational, entertainment or similar events, such as fairs and exhibitions, and of ancillary services related to the admission, supplied to a taxable person, shall be the place where those events actually take place.”
If the course that you register for takes place in Belgium, we are obliged to charge 21% Belgian VAT.
However, you can recover this Belgian VAT through the refund procedure. Note that this procedure differs depending on the country where you are located. It is best to contact your local VAT administration for this.
Online Public courses - live webinar
Webinars where the participants can communicate among themselves or ask questions to the speaker(s) (be it verbally, via a chat function or similar), are considered as ‘online interactive webinars’ by the Belgian VAT administration.
According to Article 53 of the European Union VAT Directive 2006/112, these online interactive webinars take place where the organisation of the seminar takes place, which in this case is Belgium.
So, if you register for one of our live online courses (organised from our offices in Belgium), we are obliged to charge 21% Belgian VAT.
However, you can recover this Belgian VAT through the refund procedure. Note that this procedure differs depending on the country where you are located. It is best to contact your local VAT administration for this.
Self-Study Programme:
A self-study programme is a service provided electronically. It is the period of self-study that is the most important in our self-study Basics of Health Economics and not the kickoff and closing webinars. As a result, this self-study program follows a different VAT application and the place of the service is where the customer is established. Therefore, we follow the VAT rules applicable to the country of your invoicing address.
Our face-to-face courses in Brussels and Zurich take place in four-star business hotels close to the airport. As part of our strong relationship with these hotels, CELforPharma has secured a discount on the daily room rate for our delegates who book their accommodation via us.
Upon your registration, we will assist you to make your hotel booking. For any assistance in this matter please do not hesitate to email Kealeigh Steel, Senior Programme Coordinator, or contact her by phone at +32 2 709 01 45.
We do not record our live online public courses as we want to offer a safe environment for all attendees to share their experiences and freely ask questions.
This way, by participating in our courses, you do not only learn from our expert faculty but also from your international peers in the room.
No, we don't sell the course materials as a stand-alone.
Without the expert's explanation, the exercises and the discussions with other course participants, there is very little value in the slides.
Email Inge Cornelis, partner with CELforPharma, to help you choose the course that is best suited.
Yes!
We have helped many managers with setting up an in-house training programme for their team.
Email Inge Cornelis, partner with CELforPharma, to discuss your team training needs.
Do you have any other questions?
Email Annelies Swaan or call +32 2 709 01 42.
People attending this course are typically also interested in:
By clicking the below button, you will save this course to MY COURSES in the upper right corner of the website. This allows you to quickly retrieve it later.
Don’t forget to make a personal account using the Login button in the upper right corner of the website to keep your list of saved courses for your next visit.
Upcoming Session
10 November 2023, Live online
Early bird € 1 470
(Full fee € 1 670)
(until 06/10/2023)
The challenge of non-adherence has been around for as long as medications exist, but successful efforts to address non-adherence have been scarce.
This is primarily due to a lack of knowledge in two areas:
What does an effective intervention look like for a specific patient?
And how do we scale this across markets and medical conditions?
This course will equip you with an eye-opening understanding of patient behaviour, and how this should be used to design, develop and run personalised solutions that have a true impact.
By participating, you will not only have the chance to ask your specific questions to true industry leading experts, but also experience the unique opportunity to share experiences and engage in in-depth discussions with your international peers.
The science behind patient health behaviours and the importance of beliefs in determining behaviour.
The COM-B framework: A tool for identifying patient beliefs and to drive behaviour change.
How to identify opportunities for behavioural change that contribute to commercial brand success and optimise resource utilisation in healthcare.
How to design effective personalised solutions to achieve desired patient behaviours.
Practical tools for achieving desired patient behaviours along the patient journey.
To see the detailed agenda, please submit your details in the form below the table.
| Welcome (~30 min) |
| Introduction to Behavioural Science and Patient Behaviour (~30 min) |
| What are the Drivers of Health Behaviours? (~1 h 45 min) |
| Interactive Session – Identifying Patient Beliefs (~45 min) |
| Lunch Break |
| Personalising Solution Design to Increase the Uptake of Desired Behaviours (~45 min) |
| Facilitating Desired Patient Behaviours (~1 h 30 min) |
| Interactive Session – Facilitating Desired Patient Behaviours (~30 min) |
| Final Q&A (~15 min) |
| Close |
To see the detailed agenda, please submit your details in the form below:
Prof. John Weinman is one of the founding fathers and prominent expert in the field of patient health behaviours.
John is Head of Health Psychology (Europe) for Atlantis Health, global leaders in patient behaviour change & adherence solutions.
Niamh Ward is Country Manager UK at Atlantis Health. She has 20+ years of international healthcare industry experience, currently working with the local team and clients to successfully design and deliver large-scale patient programs and support services.
John, CELforPharma’s faculty member since 2014, and Niamh who joined the faculty in 2022, offer a great balance between the theory of patient behaviour and practical steps on how to incorporate this in personalised solutions.
Adherence is an issue that overlaps many functional areas and is thus relevant for a very broad audience.
This patient adherence course is particularly suitable for brand/product teams, patient-engagement specialists, medical science liaisons and market access professionals developing pharmaceutical services to complement products.
If you are a consultant, please contact Annelies Swaan, who will check with the faculty whether you can attend.
Would you like to receive a list of anonymised participant profiles from previous sessions?
The average Recommendation Score from participants of the last session was
8,7/10!
Read this selection of testimonials from recent participants:
10/10 course! Alongside the great content, I really appreciated having the materials and suggested readings before the course to make the whole experience complete and more productive. Thank you CELforPharma.
Menarini
Renato Santa Luce, Global Patient Engagement Manager - Guatemala - December 2022
I found the course very inspiring. I loved the practical approach with good examples the experts used alongside the methods behind their analysis. I have attended CELforPharma courses in the past, and I am glad I have now attended this one too. Thank you!
Novartis
Anna Aldea, Cluster Medical Lead - Spain - May 2022
Very useful and informative for anyone working on, or interested in patient support initiatives.
Alexion
Caroline Spearpoint, Director, Patient Support & Medical Operations - United Kingdom - May 2022
The 'Understanding Patient Behaviour' course was a well-prepared and presented course that provides a general understanding and knowledge of driving factors of patient behaviour. The online format allowed the open exchange with the presenters and in the breakout sessions newly learned knowledge found some practical use. Overall, well-perceived course.
Bayer
Florian Noeske, Patient Access Program Manager APAC / EMA - Germany - May 2022
The course Understanding Patient Behaviour and Personalising Experiences is built on real practical experiences and proposes multiple tips and techniques to participants on how to be closer to patients and how to create valuable projects not only for patients but with patients as well.
Servier
Iveta Bauerova, Medical Affairs Manager - Slovakia - May 2022
A really great course and very relevant to my role and industry. Good case studies and plenty of opportunities to ask questions. Thanks CELforPharma.
MSD
Rebekah Ellis, Social Marketer - United Kingdom - May 2022
During the course I learned to understand a patient’s perspective through the exercises, many examples of previous PSPs and thanks to the trainers' methodology on how to identify patient obstacles for adherence. Given that this was an online course, the digital interaction was very good among the group which was valuable. CELforPharma took great care of us prior to and throughout the day. Overall, a great online course that I will be recommending to others to attend.
LEO Pharma
Tatiana Gonzalez Stilou, Communication & Social Media Manager - Denmark - May 2022
The course totally responded to my expectations regarding patient behaviour and the factors that could drive the behaviour change. There was a high level of competence from the expert speakers. I enjoyed the good interaction during the group online activities and focus on the mapping of the decision making tool. Many thanks to you all for a lovely course!
Thea Pharmaceuticals
Fabrice Mercier, Directeur Medtech - France - November 2021
The course was very insightful and inspirational. The experts gave us in-depth insights regarding understanding patient behaviour and behavioural changes. They created personalised solutions for us in a valuable framework and gave us a useful behavioural journey tool. There is nothing that needed improvement for this training, it was great, as was the communication and support from CELforPharma. Really glad I attended this course and I will definitely be recommending it to others, thank you!
Gedeon Richter
Yuksel Ahmedov, Product Manager - Bulgaria - November 2021
Excellent course. Excellent content. Very good & highly qualified trainers (Natalie & John). Excellent organisation and coordination by CELforPharma. Overall, just excellent. Thank you!
Novartis
Despina Xanthaki, Oncology Marketing Manager - Greece - June 2021
Great course, with very knowledgeable presenters. Would definitely recommend.
Roche
Karine Smadja, Study Leader - Switzerland - June 2021
Excellent workshop with highly experienced presenters.
Bayer
Uwe Aberle, Brand Lead - Germany - June 2021
I really enjoyed the theory, the group discussion and practical examples given throughout the day. I came away from the course with a better understanding of what drives patient behaviour, what they value and how they see their disease and themselves. The experts were very skilled and had a great presenting style. Well done!
Amgen
Emma Booth, Director Medical Capabilities - Switzerland - March 2021
I think for someone working with premium priced originator products or devices, this is super relevant. The COM-B model is very interesting and I really liked the discussion of PAM. CELforPharma gave good clear guidance and all systems worked well. Great job!
Biogen
Kim Hansen, Global Brand Lead - Switzerland - March 2021
Congratulations to this very interesting, well-documented training with high expertise speakers. Congratulations also for the good organisation! Many thanks!
Sanofi
Laurence Bondoux, Global Patient Insights Outcome and Innovation Director - France - March 2021
Really great program with a good balance of theory and practical exercises.
Roche
Daria Kukueva, PJP Lead - Russian Federation - March 2021
The content was excellently presented and questions were answered very competently. There was a very good interaction during the presentation and support during group exercises.
Novartis
Ilka Hammer, RWE Champion - Germany - March 2021
10 November 2023, Live online
Early bird € 1 470
(Full fee € 1 670)
(until 06/10/2023)
13 November 2024, Live online
Early bird € 1 470
(Full fee € 1 670)
(until 11/10/2024)
Important information:
- Our courses typically take place between 9 AM and 5 PM CET (Brussels, Amsterdam, Paris).
- Live online sessions will be hosted in Zoom.
- Face-to-face courses will take place at a four-star business hotel close to the airport.
- You will receive all practical details after your registration.
For any questions related to the above, please do not hesitate to email Kealeigh Steel or contact her by phone at +32 2 709 01 45.
How to Register
Click the green "Register" button on the course session of your preference.
The registration wizard will guide you through the personal and company data that we need to process your registration.
You have the choice between 2 payment options:
Payment by credit card. You will not be required to pay immediately, but you will receive a secured payment link together with the invoice.
Payment via bank transfer
Click "Register Now". You will be sent an automatic email confirming your registration followed by a personal email containing an invoice and further payment instructions.
For assistance with your registration, please email Kealeigh Steel or contact her by phone at +32 2 709 01 45.
Included in the Registration Fee:
For live online courses:
Access to a virtual small-class (max 20 participants), expert led course in real-time, using an interactive platform for break-out rooms, whiteboard exercises, polling, plenary discussions and chats.
Course material will be provided to you in both digital format (by email) and in hard copy (by post, so you can make notes during the course).
Certificate of attendance signed by the experts and CELforPharma.
VAT Information
The prices on our website are excluding VAT. Depending on the format of the course (face-to-face in Brussels or live online or self-study programme) and your location, we are obliged by Belgian law to apply VAT.
We are obliged by Belgian law to apply VAT in the following cases:
Face-to-Face public course organised in Belgium
Article 53 of the European Union VAT Directive 2006/112 states that : “The place of supply of services in respect of admission to cultural, artistic, sporting, scientific, educational, entertainment or similar events, such as fairs and exhibitions, and of ancillary services related to the admission, supplied to a taxable person, shall be the place where those events actually take place.”
If the course that you register for takes place in Belgium, we are obliged to charge 21% Belgian VAT.
However, you can recover this Belgian VAT through the refund procedure. Note that this procedure differs depending on the country where you are located. It is best to contact your local VAT administration for this.
Online Public courses - live webinar
Webinars where the participants can communicate among themselves or ask questions to the speaker(s) (be it verbally, via a chat function or similar), are considered as ‘online interactive webinars’ by the Belgian VAT administration.
According to Article 53 of the European Union VAT Directive 2006/112, these online interactive webinars take place where the organisation of the seminar takes place, which in this case is Belgium.
So, if you register for one of our live online courses (organised from our offices in Belgium), we are obliged to charge 21% Belgian VAT.
However, you can recover this Belgian VAT through the refund procedure. Note that this procedure differs depending on the country where you are located. It is best to contact your local VAT administration for this.
Self-Study Programme:
A self-study programme is a service provided electronically. It is the period of self-study that is the most important in our self-study Basics of Health Economics and not the kickoff and closing webinars. As a result, this self-study program follows a different VAT application and the place of the service is where the customer is established. Therefore, we follow the VAT rules applicable to the country of your invoicing address.
Group Discounts
Team discounts can be offered to 3 or more delegates from the same company.
Email Annelies Swaan, Director Business Operations, for more details.
Transfer & Cancellation Policy
Flexible Transfer
If a registrant cannot attend the scheduled course, he/she can avoid any cancellation charge by sending a suitable replacement participant.
Alternatively, the registrant can transfer once on a “space available” basis at no extra cost, until 3 weeks prior to the event, to another course of the same value held within one year of the original course date.
Registration Cancellation
Less than 14 days prior to the course date: registrant liable to pay the full invoiced registration fee.
Between 15 and 30 days prior to the course date: registrant liable to pay 50% of the invoiced registration fee.
More than 30 days prior to the course date: registrant liable to pay a cancellation fee of € 450 per registrant.
If a registrant postpones his/her participation to a future course, and cancels again, no refund can be claimed for registration fees.
Benefits of CELforPharma’s face-to-face courses:
You have the unique opportunity to interact 1:1 with the expert(s).
Plenty of opportunity for informal 1:1 and group conversations with your international peers to exchange experiences and ideas, to discuss issues and to network.
Face-to-face interactions allow for more depth during Q&As and group work.
You can step away from your daily routine in the office and enjoy a more focused learning experience in a comfortable business hotel environment.
Benefits of CELforPharma’s live online courses:
The formal programme is as impactful as a face-to-face course thanks to the highly interactive format (using breakouts, polls, quizzes …).
No travel & accommodation expenses
You can attend the course from the comfort of your own office or home.
We send you the course materials by post so that you can take notes and fully engage with the course content.
No, if you choose credit card payment, we will send you a secure payment link together with the invoice.
Team discounts can be offered for 3 or more registrations confirmed at the same time. The level of discount will depend on the number of registrations and the availability of seats.
Email Annelies Swaan, Director Business Operations, for more details.
Depending on the format of the course (face-to-face in Brussels or live online or self-study programme) and your location, we are obliged by Belgian law to apply VAT in the following cases:
Face-to-Face public course organised in Belgium
Article 53 of the European Union VAT Directive 2006/112 states that : “The place of supply of services in respect of admission to cultural, artistic, sporting, scientific, educational, entertainment or similar events, such as fairs and exhibitions, and of ancillary services related to the admission, supplied to a taxable person, shall be the place where those events actually take place.”
If the course that you register for takes place in Belgium, we are obliged to charge 21% Belgian VAT.
However, you can recover this Belgian VAT through the refund procedure. Note that this procedure differs depending on the country where you are located. It is best to contact your local VAT administration for this.
Online Public courses - live webinar
Webinars where the participants can communicate among themselves or ask questions to the speaker(s) (be it verbally, via a chat function or similar), are considered as ‘online interactive webinars’ by the Belgian VAT administration.
According to Article 53 of the European Union VAT Directive 2006/112, these online interactive webinars take place where the organisation of the seminar takes place, which in this case is Belgium.
So, if you register for one of our live online courses (organised from our offices in Belgium), we are obliged to charge 21% Belgian VAT.
However, you can recover this Belgian VAT through the refund procedure. Note that this procedure differs depending on the country where you are located. It is best to contact your local VAT administration for this.
Self-Study Programme:
A self-study programme is a service provided electronically. It is the period of self-study that is the most important in our self-study Basics of Health Economics and not the kickoff and closing webinars. As a result, this self-study program follows a different VAT application and the place of the service is where the customer is established. Therefore, we follow the VAT rules applicable to the country of your invoicing address.
Our face-to-face courses in Brussels and Zurich take place in four-star business hotels close to the airport. As part of our strong relationship with these hotels, CELforPharma has secured a discount on the daily room rate for our delegates who book their accommodation via us.
Upon your registration, we will assist you to make your hotel booking. For any assistance in this matter please do not hesitate to email Kealeigh Steel, Senior Programme Coordinator, or contact her by phone at +32 2 709 01 45.
We do not record our live online public courses as we want to offer a safe environment for all attendees to share their experiences and freely ask questions.
This way, by participating in our courses, you do not only learn from our expert faculty but also from your international peers in the room.
No, we don't sell the course materials as a stand-alone.
Without the expert's explanation, the exercises and the discussions with other course participants, there is very little value in the slides.
Email Inge Cornelis, partner with CELforPharma, to help you choose the course that is best suited.
Yes!
We have helped many managers with setting up an in-house training programme for their team.
Email Inge Cornelis, partner with CELforPharma, to discuss your team training needs.
Do you have any other questions?
Email Annelies Swaan or call +32 2 709 01 42.
People attending this course are typically also interested in:
By clicking the below button, you will save this course to MY COURSES in the upper right corner of the website. This allows you to quickly retrieve it later.
Don’t forget to make a personal account using the Login button in the upper right corner of the website to keep your list of saved courses for your next visit.