Learn

1. The drivers of patient health behaviours (e.g. non-adherence to medication).
2. How to identify and interpret specific individual drivers of health behaviours.
3. A framework to design or enhance personalised solutions that address these drivers.
4. Identify strategic behavioural change opportunities that contribute to commercial brand outcomes and optimise healthcare resource utilisation.
5. Different approaches to personalisation and segmentation, to help address patient beliefs and other self-management barriers.
6. Best practices drawn from real-world case-studies of successful personalised solutions.
7. Different measurements and Key Performance Indicators to ensure your personalised solution is achieving its objectives.

Why You Should Attend

Behavioural science, and in particular the science of patient health behaviours, is the new buzz in pharma’s patient-centric community. Whilst the challenge of non-adherence has been around for as long as medications exist, successful efforts to address the challenge have been scarce. This is primarily due to a lack of knowledge in two areas: What does an effective intervention look like for a specific patient? How do we scale this across markets and conditions?

The Content & Experts: In order to answer these questions, Understanding Patient Behaviour & Developing Personalised Solutions is presented by two experts who have been at the cutting edge of these challenges for a number of years. You will learn from one of the world’s leading experts on improving patient adherence, Prof. John Weinman, and from Country Manager UK, Niamh Ward, on effective strategies in designing, developing and running support solutions. Moreover, you will have the opportunity to take your current patient/caregiver/HCP support solution(s) to the next level, because the programme includes a workshop to explore opportunities for enhancing your Patient Support Programmes, benefitting from the insights and experience of both Professor John Weinman and Niamh Ward.

The Understanding Patient Behaviour & Developing Personalised Solutions course is the only available public training course delivered by Prof. John Weinman and Niamh Ward on the topic of patient adherence.

Testimonials

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Dates & Locations

Currently this CELforPharma course is planned to only be held live online (hosted in Zoom).​​​​

The start and end times for all below sessions will be: 09:30 - 17:00 CET (Brussels/Amsterdam/Paris)​​​​
 

• 9 May 2023, live online

• 10 November 2023, live online

Included in the Registration Fee​

• Access to a small-class (max 20 participants), expert led course in real-time, using an interactive platform for break-out rooms, whiteboard exercises, polling, plenary discussions and chats.
• Course material, which will be provided to you in both digital format (by email) and in hard copy (by post, so you can make notes during the course).
• Certificate of attendance signed by the experts and CELforPharma.

Group Discounts

Team discounts can be offered to 3 or more delegates from the same company.
Contact Annelies Swaan, Director Business Operations, (aswaan@celforpharma.com) for more details.

How to Register

1. Click the "Register Here" button on this page.
2. Choose a course date, then fill out your personal details and company / invoicing details.
3. Choose to pay via bank transfer or by credit card (through a secure payment link, which you will receive together with the invoice).
4. Click "Confirm Registration". You will be sent an automatic email confirming your registration followed by a personal email containing an invoice and further payment instructions.

For assistance in registering, raising a PO or invoicing, please do not hesitate to contact Kealeigh Steel.
(email: kealeigh.steel@celforpharma.com or call: +32 2 709 01 45)

Transfer & Cancellation Policy

Flexible Transfer

• If a registrant cannot attend the scheduled course, he/she can avoid any cancellation charge by sending a suitable replacement participant.
• Alternatively, the registrant can transfer once on a “space available” basis at no extra cost, until 3 weeks prior to the event, to another course of the same value held within one year of the original course date.

Registration Cancellation

• Less than 14 days prior to the course date: registrant liable to pay the full invoiced registration fee.
• Between 15 and 30 days prior to the course date: registrant liable to pay 50% of the invoiced registration fee.
• More than 30 days prior to the course date: registrant liable to pay a cancellation fee of € 450 per registrant.
• If a registrant postpones his/her participation to a future course, and cancels again, no refund can be claimed for registration fees.