CSFs, Roadmap & KPIs for Medical Affairs when Launching a New Product
By Kurt Arco
Course Details
Course Details
Medical Affairs plays a critical role in the complex launch process.
To be a successful contributor in the cross-functional organisation that a pharma launch requires, Medical Affairs professionals need a pragmatic strategic framework and speak the same language as their colleagues in other functions.
This 0,5 day course explains the fundamentals of the different launch types and their strategic implications for Medical Affairs.
It maps out the various activities along the launch process where Medical Affairs is involved or is taking the lead, as well as potential KPIs to measure success.
In addition, you will learn the tools that should be used to ensure cross-functional alignment in preparation of a launch.
To see the detailed agenda, please submit your details in the form below the table.
| Welcome (~10 min) |
| Launch Excellence Fundamentals in Pharma (~45 min) |
| The Role of Medical Affairs in Launch Excellence (~45 min) |
| The Medical Affairs Launch Roadmap (~45 min) |
| How to Measure Medical Affairs Excellence (~45 min) |
| Final Q&A and Summary of Learnings (~5 min) |
To see the detailed agenda, please submit your details in the form below:
As an independent consultant, Kurt advises on commercial and launch excellence, drawing from his +20 years of international experience within big and small pharma/biotech companies.
Formerly, he was Global Launch Excellence Expert with Trilations, a strategic consultancy.
Prior to that, Kurt led several major brand launches at MSD (Merck & Co), internationally and across several therapeutic areas.
When responding to questions from the audience, Kurt effortlessly leverages his extensive expertise in pharma launches, bringing theory to life by providing real-world examples.
This 0,5 day course is a must for all Medical Affairs managers that are involved in the preparation of a pharma launch.
Would you like to receive a list of anonymised participant profiles from previous sessions?
Read this selection of testimonials from recent participants:
Insightful course which provided a great and comprehensive overview on what is expected of Medical Affairs and cross functional teams to successfully launch a new product in the market! The various case examples provided were helpful to illustrate key concepts. Would highly recommend as an introductory course.
Hyphens Pharma
Ho Hui Ting, Medical Marketing - Singapore - May 2023
I learned a lot in this course, and I feel that I got a very good roadmap on how to work a launch.
AOP Orphan Pharmaceuticals
Fanny Edele, Medical Advisor - Germany - February 2023
Thank you for an excellent medical launch training. This training was interesting and extremely valuable.
Flynn Pharma
Zohar Magen, Medical Advisor - United Kingdom - February 2023
The course is also of value for more 'strategic' team members of a launch team. I liked the examples and checklists at the end.
Desitin Arzneimittel
Karin Lohmueller, Medical Advisor - Germany - February 2023
This was a very comprehensive overview for medical affairs launch readiness. The presentation is well structured and the presenter gave good insights and background information. The structure will help to organise our launch preparation. Great course.
Grünenthal
Claudia Lefeber, Senior Medical Advisor - Germany - February 2023
2023 dates:
21 November 2023, live online
Currently this course is planned to only be held live online (hosted in Zoom).
The start and end times for all above sessions will be: 13:30 - 17:30 CET (Brussels/Amsterdam/Paris).
How to Register
Click the green "Register" button on the course session of your preference.
The registration wizard will guide you through the personal and company data that we need to process your registration.
You have the choice between 2 payment options:
Payment by credit card. You will not be required to pay immediately, but you will receive a secured payment link together with the invoice.
Payment via bank transfer
Click "Register Now". You will be sent an automatic email confirming your registration followed by a personal email containing an invoice and further payment instructions.
For assistance with your registration, please email Kealeigh Steel or contact her by phone at +32 2 709 01 45.
Included in the Registration Fee:
Access to an online expert led 0,5 day course in real-time, using an interactive platform for Q&A, polling, and chats, as well as individual exercises.
Copies of the slides will be provided to you in PDF format prior to the course.
VAT Information
The prices on our website are excluding VAT. Depending on the format of the course (face-to-face in Brussels or live online or self-study programme) and your location, we are obliged by Belgian law to apply VAT.
We are obliged by Belgian law to apply VAT in the following cases:
Face-to-Face public course organised in Belgium
Article 53 of the European Union VAT Directive 2006/112 states that : “The place of supply of services in respect of admission to cultural, artistic, sporting, scientific, educational, entertainment or similar events, such as fairs and exhibitions, and of ancillary services related to the admission, supplied to a taxable person, shall be the place where those events actually take place.”
If the course that you register for takes place in Belgium, we are obliged to charge 21% Belgian VAT.
However, you can recover this Belgian VAT through the refund procedure. Note that this procedure differs depending on the country where you are located. It is best to contact your local VAT administration for this.
Online Public courses - live webinar
Webinars where the participants can communicate among themselves or ask questions to the speaker(s) (be it verbally, via a chat function or similar), are considered as ‘online interactive webinars’ by the Belgian VAT administration.
According to Article 53 of the European Union VAT Directive 2006/112, these online interactive webinars take place where the organisation of the seminar takes place, which in this case is Belgium.
So, if you register for one of our live online courses (organised from our offices in Belgium), we are obliged to charge 21% Belgian VAT.
However, you can recover this Belgian VAT through the refund procedure. Note that this procedure differs depending on the country where you are located. It is best to contact your local VAT administration for this.
Self-Study Programme:
A self-study programme is a service provided electronically. It is the period of self-study that is the most important in our self-study Basics of Health Economics and not the kickoff and closing webinars. As a result, this self-study program follows a different VAT application and the place of the service is where the customer is established. Therefore, we follow the VAT rules applicable to the country of your invoicing address.
Group Discounts
Team discounts can be offered to 3 or more delegates from the same company.
Email Annelies Swaan, Director Business Operations, for more details.
Cancellation Policy
If a registrant cannot attend the scheduled course, he/she can be replaced by a colleague.
Alternatively, the registrant can use the registration fee as a credit for a CELforPharma course he/she wishes to attend in the future.
Benefits of CELforPharma’s face-to-face courses:
You have the unique opportunity to interact 1:1 with the expert(s).
Plenty of opportunity for informal 1:1 and group conversations with your international peers to exchange experiences and ideas, to discuss issues and to network.
Face-to-face interactions allow for more depth during Q&As and group work.
You can step away from your daily routine in the office and enjoy a more focused learning experience in a comfortable business hotel environment.
Benefits of CELforPharma’s live online courses:
The formal programme is as impactful as a face-to-face course thanks to the highly interactive format (using breakouts, polls, quizzes …).
No travel & accommodation expenses
You can attend the course from the comfort of your own office or home.
We send you the course materials by post so that you can take notes and fully engage with the course content.
No, if you choose credit card payment, we will send you a secure payment link together with the invoice.
Team discounts can be offered for 3 or more registrations confirmed at the same time. The level of discount will depend on the number of registrations and the availability of seats.
Email Annelies Swaan, Director Business Operations, for more details.
Depending on the format of the course (face-to-face in Brussels or live online or self-study programme) and your location, we are obliged by Belgian law to apply VAT in the following cases:
Face-to-Face public course organised in Belgium
Article 53 of the European Union VAT Directive 2006/112 states that : “The place of supply of services in respect of admission to cultural, artistic, sporting, scientific, educational, entertainment or similar events, such as fairs and exhibitions, and of ancillary services related to the admission, supplied to a taxable person, shall be the place where those events actually take place.”
If the course that you register for takes place in Belgium, we are obliged to charge 21% Belgian VAT.
However, you can recover this Belgian VAT through the refund procedure. Note that this procedure differs depending on the country where you are located. It is best to contact your local VAT administration for this.
Online Public courses - live webinar
Webinars where the participants can communicate among themselves or ask questions to the speaker(s) (be it verbally, via a chat function or similar), are considered as ‘online interactive webinars’ by the Belgian VAT administration.
According to Article 53 of the European Union VAT Directive 2006/112, these online interactive webinars take place where the organisation of the seminar takes place, which in this case is Belgium.
So, if you register for one of our live online courses (organised from our offices in Belgium), we are obliged to charge 21% Belgian VAT.
However, you can recover this Belgian VAT through the refund procedure. Note that this procedure differs depending on the country where you are located. It is best to contact your local VAT administration for this.
Self-Study Programme:
A self-study programme is a service provided electronically. It is the period of self-study that is the most important in our self-study Basics of Health Economics and not the kickoff and closing webinars. As a result, this self-study program follows a different VAT application and the place of the service is where the customer is established. Therefore, we follow the VAT rules applicable to the country of your invoicing address.
Our face-to-face courses in Brussels and Zurich take place in four-star business hotels close to the airport. As part of our strong relationship with these hotels, CELforPharma has secured a discount on the daily room rate for our delegates who book their accommodation via us.
Upon your registration, we will assist you to make your hotel booking. For any assistance in this matter please do not hesitate to email Kealeigh Steel, Senior Programme Coordinator, or contact her by phone at +32 2 709 01 45.
We do not record our live online public courses as we want to offer a safe environment for all attendees to share their experiences and freely ask questions.
This way, by participating in our courses, you do not only learn from our expert faculty but also from your international peers in the room.
No, we don't sell the course materials as a stand-alone.
Without the expert's explanation, the exercises and the discussions with other course participants, there is very little value in the slides.
Email Inge Cornelis, partner with CELforPharma, to help you choose the course that is best suited.
Yes!
We have helped many managers with setting up an in-house training programme for their team.
Email Inge Cornelis, partner with CELforPharma, to discuss your team training needs.
Do you have any other questions?
Email Annelies Swaan or call +32 486 98 52 49.
People attending this course are typically also interested in:
By clicking the below button, you will save this course to MY COURSES in the upper right corner of the website. This allows you to quickly retrieve it later.
Don’t forget to make a personal account using the Login button in the upper right corner of the website to keep your list of saved courses for your next visit.
Dates & Locations
Upcoming Session
21 November 2023, Live online
Early bird € 470
(Full fee € 670)
(until 20/10/2023)
Medical Affairs plays a critical role in the complex launch process.
To be a successful contributor in the cross-functional organisation that a pharma launch requires, Medical Affairs professionals need a pragmatic strategic framework and speak the same language as their colleagues in other functions.
This 0,5 day course explains the fundamentals of the different launch types and their strategic implications for Medical Affairs.
It maps out the various activities along the launch process where Medical Affairs is involved or is taking the lead, as well as potential KPIs to measure success.
In addition, you will learn the tools that should be used to ensure cross-functional alignment in preparation of a launch.
To see the detailed agenda, please submit your details in the form below the table.
| Welcome (~10 min) |
| Launch Excellence Fundamentals in Pharma (~45 min) |
| The Role of Medical Affairs in Launch Excellence (~45 min) |
| The Medical Affairs Launch Roadmap (~45 min) |
| How to Measure Medical Affairs Excellence (~45 min) |
| Final Q&A and Summary of Learnings (~5 min) |
To see the detailed agenda, please submit your details in the form below:
As an independent consultant, Kurt advises on commercial and launch excellence, drawing from his +20 years of international experience within big and small pharma/biotech companies.
Formerly, he was Global Launch Excellence Expert with Trilations, a strategic consultancy.
Prior to that, Kurt led several major brand launches at MSD (Merck & Co), internationally and across several therapeutic areas.
When responding to questions from the audience, Kurt effortlessly leverages his extensive expertise in pharma launches, bringing theory to life by providing real-world examples.
This 0,5 day course is a must for all Medical Affairs managers that are involved in the preparation of a pharma launch.
Would you like to receive a list of anonymised participant profiles from previous sessions?
Read this selection of testimonials from recent participants:
Insightful course which provided a great and comprehensive overview on what is expected of Medical Affairs and cross functional teams to successfully launch a new product in the market! The various case examples provided were helpful to illustrate key concepts. Would highly recommend as an introductory course.
Hyphens Pharma
Ho Hui Ting, Medical Marketing - Singapore - May 2023
I learned a lot in this course, and I feel that I got a very good roadmap on how to work a launch.
AOP Orphan Pharmaceuticals
Fanny Edele, Medical Advisor - Germany - February 2023
Thank you for an excellent medical launch training. This training was interesting and extremely valuable.
Flynn Pharma
Zohar Magen, Medical Advisor - United Kingdom - February 2023
The course is also of value for more 'strategic' team members of a launch team. I liked the examples and checklists at the end.
Desitin Arzneimittel
Karin Lohmueller, Medical Advisor - Germany - February 2023
This was a very comprehensive overview for medical affairs launch readiness. The presentation is well structured and the presenter gave good insights and background information. The structure will help to organise our launch preparation. Great course.
Grünenthal
Claudia Lefeber, Senior Medical Advisor - Germany - February 2023
2023 dates:
21 November 2023, live online
Currently this course is planned to only be held live online (hosted in Zoom).
The start and end times for all above sessions will be: 13:30 - 17:30 CET (Brussels/Amsterdam/Paris).
How to Register
Click the green "Register" button on the course session of your preference.
The registration wizard will guide you through the personal and company data that we need to process your registration.
You have the choice between 2 payment options:
Payment by credit card. You will not be required to pay immediately, but you will receive a secured payment link together with the invoice.
Payment via bank transfer
Click "Register Now". You will be sent an automatic email confirming your registration followed by a personal email containing an invoice and further payment instructions.
For assistance with your registration, please email Kealeigh Steel or contact her by phone at +32 2 709 01 45.
Included in the Registration Fee:
Access to an online expert led 0,5 day course in real-time, using an interactive platform for Q&A, polling, and chats, as well as individual exercises.
Copies of the slides will be provided to you in PDF format prior to the course.
VAT Information
The prices on our website are excluding VAT. Depending on the format of the course (face-to-face in Brussels or live online or self-study programme) and your location, we are obliged by Belgian law to apply VAT.
We are obliged by Belgian law to apply VAT in the following cases:
Face-to-Face public course organised in Belgium
Article 53 of the European Union VAT Directive 2006/112 states that : “The place of supply of services in respect of admission to cultural, artistic, sporting, scientific, educational, entertainment or similar events, such as fairs and exhibitions, and of ancillary services related to the admission, supplied to a taxable person, shall be the place where those events actually take place.”
If the course that you register for takes place in Belgium, we are obliged to charge 21% Belgian VAT.
However, you can recover this Belgian VAT through the refund procedure. Note that this procedure differs depending on the country where you are located. It is best to contact your local VAT administration for this.
Online Public courses - live webinar
Webinars where the participants can communicate among themselves or ask questions to the speaker(s) (be it verbally, via a chat function or similar), are considered as ‘online interactive webinars’ by the Belgian VAT administration.
According to Article 53 of the European Union VAT Directive 2006/112, these online interactive webinars take place where the organisation of the seminar takes place, which in this case is Belgium.
So, if you register for one of our live online courses (organised from our offices in Belgium), we are obliged to charge 21% Belgian VAT.
However, you can recover this Belgian VAT through the refund procedure. Note that this procedure differs depending on the country where you are located. It is best to contact your local VAT administration for this.
Self-Study Programme:
A self-study programme is a service provided electronically. It is the period of self-study that is the most important in our self-study Basics of Health Economics and not the kickoff and closing webinars. As a result, this self-study program follows a different VAT application and the place of the service is where the customer is established. Therefore, we follow the VAT rules applicable to the country of your invoicing address.
Group Discounts
Team discounts can be offered to 3 or more delegates from the same company.
Email Annelies Swaan, Director Business Operations, for more details.
Cancellation Policy
If a registrant cannot attend the scheduled course, he/she can be replaced by a colleague.
Alternatively, the registrant can use the registration fee as a credit for a CELforPharma course he/she wishes to attend in the future.
Benefits of CELforPharma’s face-to-face courses:
You have the unique opportunity to interact 1:1 with the expert(s).
Plenty of opportunity for informal 1:1 and group conversations with your international peers to exchange experiences and ideas, to discuss issues and to network.
Face-to-face interactions allow for more depth during Q&As and group work.
You can step away from your daily routine in the office and enjoy a more focused learning experience in a comfortable business hotel environment.
Benefits of CELforPharma’s live online courses:
The formal programme is as impactful as a face-to-face course thanks to the highly interactive format (using breakouts, polls, quizzes …).
No travel & accommodation expenses
You can attend the course from the comfort of your own office or home.
We send you the course materials by post so that you can take notes and fully engage with the course content.
No, if you choose credit card payment, we will send you a secure payment link together with the invoice.
Team discounts can be offered for 3 or more registrations confirmed at the same time. The level of discount will depend on the number of registrations and the availability of seats.
Email Annelies Swaan, Director Business Operations, for more details.
Depending on the format of the course (face-to-face in Brussels or live online or self-study programme) and your location, we are obliged by Belgian law to apply VAT in the following cases:
Face-to-Face public course organised in Belgium
Article 53 of the European Union VAT Directive 2006/112 states that : “The place of supply of services in respect of admission to cultural, artistic, sporting, scientific, educational, entertainment or similar events, such as fairs and exhibitions, and of ancillary services related to the admission, supplied to a taxable person, shall be the place where those events actually take place.”
If the course that you register for takes place in Belgium, we are obliged to charge 21% Belgian VAT.
However, you can recover this Belgian VAT through the refund procedure. Note that this procedure differs depending on the country where you are located. It is best to contact your local VAT administration for this.
Online Public courses - live webinar
Webinars where the participants can communicate among themselves or ask questions to the speaker(s) (be it verbally, via a chat function or similar), are considered as ‘online interactive webinars’ by the Belgian VAT administration.
According to Article 53 of the European Union VAT Directive 2006/112, these online interactive webinars take place where the organisation of the seminar takes place, which in this case is Belgium.
So, if you register for one of our live online courses (organised from our offices in Belgium), we are obliged to charge 21% Belgian VAT.
However, you can recover this Belgian VAT through the refund procedure. Note that this procedure differs depending on the country where you are located. It is best to contact your local VAT administration for this.
Self-Study Programme:
A self-study programme is a service provided electronically. It is the period of self-study that is the most important in our self-study Basics of Health Economics and not the kickoff and closing webinars. As a result, this self-study program follows a different VAT application and the place of the service is where the customer is established. Therefore, we follow the VAT rules applicable to the country of your invoicing address.
Our face-to-face courses in Brussels and Zurich take place in four-star business hotels close to the airport. As part of our strong relationship with these hotels, CELforPharma has secured a discount on the daily room rate for our delegates who book their accommodation via us.
Upon your registration, we will assist you to make your hotel booking. For any assistance in this matter please do not hesitate to email Kealeigh Steel, Senior Programme Coordinator, or contact her by phone at +32 2 709 01 45.
We do not record our live online public courses as we want to offer a safe environment for all attendees to share their experiences and freely ask questions.
This way, by participating in our courses, you do not only learn from our expert faculty but also from your international peers in the room.
No, we don't sell the course materials as a stand-alone.
Without the expert's explanation, the exercises and the discussions with other course participants, there is very little value in the slides.
Email Inge Cornelis, partner with CELforPharma, to help you choose the course that is best suited.
Yes!
We have helped many managers with setting up an in-house training programme for their team.
Email Inge Cornelis, partner with CELforPharma, to discuss your team training needs.
Do you have any other questions?
Email Annelies Swaan or call +32 486 98 52 49.
People attending this course are typically also interested in:
By clicking the below button, you will save this course to MY COURSES in the upper right corner of the website. This allows you to quickly retrieve it later.
Don’t forget to make a personal account using the Login button in the upper right corner of the website to keep your list of saved courses for your next visit.