Medical Affairs Courses
Build the strategic capabilities you need to lead and excel in Medical Affairs.
Fast-track your expertise in the core areas that drive Medical Affairs impact: from medical planning and KOL engagement to insights generation, AI, real-world evidence, health economics, and omnichannel strategy.
Led by industry thought leaders, our Medical Affairs training courses combine practical frameworks with real-world pharma case studies to ensure everything you learn is directly applicable. Our small class sizes and interactive formats also give you the unique opportunity to learn from the experiences of your international peers.
Scroll through our course offerings or jump straight to the one that interests you:
MEDICAL AFFAIRS EXCELLENCE:
The Medical Affairs Excellence Course
With Chris Toller
🎓 What you will learn:
- Strategic thinking in the Medical Affairs function.
- How to create, measure and demonstrate value in the Medical Affairs function.
- How to use medical insights for a successful brand development strategy.
- How to communicate effectively with HCPs.
- What Medical Affairs needs to know about patient-centricity, pharmaco-economics, market access and digital communications.
- Leadership skills for Medical Affairs.
INSIGHTS EXCELLENCE:
Boosting Medical Affairs Impact with Insights Excellence
With Maaike Addicks, MD
🎓 What you will learn:
- The difference between information and insight, and the unique value each brings across a pharmaceutical product’s lifecycle.
- How to develop a structured Insights Gathering Plan using a practical, ready-to-use template.
- How to use the impact/reach and impact/effort matrices to select high-impact Medical Affairs tactics for gathering insights.
- Expert guidance on boosting the effectiveness of your chosen tactics, including best practices for Advisory Board Meetings.
- How to maximise the internal impact of your insights and use them to build stronger, long-term relationships with KOLs.
AI IN MEDICAL AFFAIRS:
The AI for Medical Affairs Course
With James Turnbull & Jess Blackwell
🎓 What you will learn:
- Understanding AI in a broader pharma context: Terminology, applications, and challenges.
- How to effectively use Generative AI for day-to-day tasks, medical slide deck creation, medico-marketing materials, and more.
- Learning from hands-on exercises and real-life use cases in Medical Affairs.
- Using a planning framework for assessing, prioritising, and prototyping AI projects.
- Addressing ethical, privacy, and regulatory considerations for AI use in pharma.
- Emerging AI technologies and future applications that will affect Medical Affairs.
APPLIED BEHAVIOURAL SCIENCE:
Applied Behavioural Science for HCP & Patient Engagement
With Diana Heimberg
🎓 What you will learn:
- Understand how the brain’s 90/10 decision-making process impacts behaviour and how Applied Behavioural Science can improve HCP and patient engagement.
- Identify the most impactful subconscious biases and heuristics that drive prescribing, adherence, and communication outcomes.
- Learn to apply the COM-B model to assess and influence behaviour through the right behaviour change strategies.
- Expert guidance and use cases on neuroplasticity enhancing techniques that can effectively change behaviour through communications.
- Explore real-world examples of how pharma teams use tools like eye tracking, EEG, and voice analysis to measure and guide behaviour change.
- Gain practical techniques such as priming, the 5% rule, and emotional storytelling to apply behavioural insights in your everyday work.
KOL PLANNING & ENGAGEMENT:
Strategic KOL Planning & Engagement
With Maaike Addicks, MD
🎓 What you will learn:
- The different types of KOLs and how they can add value at each product lifecycle stage.
- A process to proactively and strategically plan your KOL network and the activities for maximum impact.
- Criteria and mapping tools to precisely profile, identify, and prioritise those KOLs that your products need most at each stage of their lifecycle.
- How to assess the needs of your KOLs and use these insights to engage them effectively.
- The importance of communicating the value of your KOL plan internally and building win-win collaborations.
STATISTICAL THINKING:
Practical Statistics Course for Medical Affairs: Interpretation & Application
With Stef De Reys, PhD
🎓 What you will learn:
- How to recognise and avoid common pitfalls in statistical thinking that lead to incorrect interpretation of data.
- How to interpret key statistical outputs in clinical trials, including p-values, confidence intervals, hypothesis testing, Type I/II errors, and safety data (AE/SAE tables) from different study designs.
- How to interpret survival analyses, including Kaplan–Meier curves, hazard ratios, proportional hazards, and crossing curves.
- How to interpret meta-analyses, including forest plots, heterogeneity, and the statistical limits of meta-analysis.
- How to communicate statistical findings clearly, fairly, and compliantly, including recognising spin, avoiding misleading visuals, tailoring messages and applying good-practice templates.
MEDICAL PLAN & TACTICAL IMPLEMENTATION:
The Medical Plan and Tactical Implementation
With Maaike Addicks, MD
🎓 What you will learn:
- The strategic importance of a Medical Plan and its critical building blocks.
- Various easy-to-use, yet impactful tools for strategic decision making.
- How a well-crafted Medical Plan lays the foundation for successful external and internal stakeholder engagement.
- How to effectively select, plan, and execute Medical Affairs tactics to implement the Medical Plan.
- How to assess the ROI of your Medical Affairs tactics.
REAL-WORLD EVIDENCE:
Generating RWE for Optimising Market/Patient Access
With Prof. Dr Thomas Wilke
🎓 What you will learn:
- The expectations of external stakeholders regarding RWE throughout the product lifecycle.
- The fundamental concepts, methodologies, and research techniques of RWE in the context of optimising Market Access.
- Types of data and their strengths & weaknesses.
- Critical success factors of an RWE study.
- How to prepare for new developments in RWE generation.
OMNICHANNEL LAUNCH:
Omnichannel Launch Excellence for Medical & Marketing
With Ben Harbour
🎓 What you will learn:
- The dos and don’ts of a successful, cross-functionally orchestrated omnichannel launch.
- How Medical Affairs can boost data dissemination by leveraging omnichannel both before and during commercial launch.
- How Commercial can create pragmatic, high-impact omnichannel customer journeys to ensure superior customer engagement and product uptake.
- How to minimise the risk of losing impact when transitioning the omnichannel strategy from HQ to local.
- How to set up and track a highly actionable omnichannel measurement framework.
HEALTH ECONOMICS:
2-day face-to-face course in Brussels:
Health Economics for Non-Health-Economists
With Prof. Dr Lieven Annemans
1-day live online course:
Basics of Health Economics
With Prof. Dr Lieven Annemans
🎓 What you will learn:
- The logic and mathematics behind QALYs, ICERs, decision trees and Markov models.
- How external stakeholders use and challenge health economic evidence.
- Key principles of cost-effectiveness analysis and Budget Impact Analysis.
- The role of health economic evaluations in clinical research, pricing & reimbursement decisions, and post-launch.
Are you ready to take your career in the pharmaceutical industry to the next level? 🚀
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