Medical Affairs
Our medical affairs related courses aim to accelerate your learning curve in business acumen competencies that are critical for effective co-leadership and cross-functional collaboration.
Get up to speed in no time with CELforPharma’s 1- & 2-day courses with international industry experts in:
➙ Strategic Medical Affairs
➙ Strategic Omnichannel
➙ KOL Planning & Engagement
➙ Medical Planning and Tactical Implementation
➙ AI in Medical Affairs
➙ Real World Evidence
➙ Omnichannel Launch
➙ Health Economics
➙ Statistical Thinking
Strategic Medical Affairs for Modern Pharma
With Chris Toller
In this 2-day course, you will learn:
Strategic thinking in the Medical Affairs (MA) function.
How to create, measure and demonstrate value in the MA function.
How to use medical insights for a successful brand development strategy.
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Strategic Omnichannel for Medical Affairs
With Ben Harbour
In this 1-day course, you will learn:
Online behaviours and needs of Medical Affairs’ external stakeholders.
A 6-step process to design an omnichannel communications strategy for Medical Affairs.
Best practices and case studies of self-service portals, virtual meetings/congresses, Digital Opinion Leaders (DOLs) and social media.
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Strategic KOL Planning & Engagement
With Maaike Addicks, MD
In this 1-day course, you will learn:
The different types of KOLs and how they can add value at each product lifecycle stage.
A process to pro-actively and strategically plan your KOL network and the activities for maximum impact.
Criteria and mapping tools to precisely profile, identify and prioritise those KOLs that your products need most at each stage of their lifecycle.
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The Medical Plan and Tactical Implementation
With Maaike Addicks, MD
In this 1-day course, you will learn:
The strategic importance of a Medical Plan and its critical building blocks.
Various easy-to-use but impactful tools for strategic decision making.
How a well-crafted Medical Plan lays the foundation for successful external and internal stakeholder engagement.
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The AI for Medical Affairs Course
With James Turnbull
In this 2-day course, you will learn:
Understanding AI in a broader pharma context: Terminology, applications and challenges.
How to effectively use GenAI for day-to-day tasks and for creating a Medical Omnichannel Strategy.
Learn from real-life use cases in Medical Affairs (e.g., insight generation).
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Generating RWE for Optimising Market/Patient Access
With Prof. Dr. Thomas Wilke
In this 1-day course, you will learn:
The expectations of external stakeholders regarding RWE along the product lifecycle
The fundamental concepts, methodologies and research techniques of RWE in the context of optimising Market Access
Critical success factors of a RWE study
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Omnichannel Launch Excellence for Medical & Marketing
The big picture, critical success factors & data-led best practices
With Ben Harbour & Stephen Marchant
In this 1-day course, you will learn:
The do’s and don’ts of a successful, cross-functionally orchestrated omnichannel launch.
How Medical Affairs can boost data dissemination by leveraging omnichannel prior to and during commercial launch.
How Commercial can create pragmatic, high-impact omnichannel customer journeys to ensure superior customer engagement and product uptake.
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Learn the Fundamentals of Health Economics
With Prof. Dr. Lieven Annemans
The logic and math behind QALYs, ICERs, decision-trees and Markov models.
How external stakeholders use and challenge health economic evidence.
Key principles of cost-effectiveness analysis and Budget Impact Analysis.
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During a 2-day Face-to-Face Course:
Health Economics for Non-Health-Economists
OR
In an Online Self-Study Programme:
Basics of Health Economics
Essentials of Statistical Thinking for Medical Affairs
With Dr. Kristof Theys
In this 1-day course, you will learn:
Understanding and correctly interpreting key statistical concepts and terms used in medical studies.
How to critically evaluate the statistical methodology that has been used in a medical study.
Avoiding common errors and misinterpretations that could lead to flawed conclusions.
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Are you ready to take your career in the pharmaceutical industry to the next level?
Discover CELforPharma's complete course portfolio, including topics you work on in cross-functional teams: