Medical Affairs

CELforPharma - The International Business School for (Bio)Pharma & Medtech

Our medical affairs related courses aim to accelerate your learning curve in business acumen competencies that are critical for effective co-leadership and cross-functional collaboration.

Get up to speed in no time with CELforPharma’s 1- & 2-day courses with international industry experts in:

➙  Strategic Medical Affairs            
➙  Strategic Omnichannel           
➙  KOL Planning & Engagement           
➙  Medical Planning and Tactical Implementation           
➙  AI in Medical Affairs           
➙  Real World Evidence           
➙  Omnichannel Launch            
➙  Health Economics           
➙  Statistical Thinking

Strategic Medical Affairs

Strategic Medical Affairs for Modern Pharma

New Challenges & Competencies

 

With Chris Toller

 

In this 2-day course, you will learn:

  1. Strategic thinking in the Medical Affairs (MA) function.  

  2. How to create, measure and demonstrate value in the MA function.

  3. How to use medical insights for a successful brand development strategy.

  4. ...

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Chris Toller

Strategic Omnichannel

Strategic Omnichannel for Medical Affairs

 

With Ben Harbour

 

In this 1-day course, you will learn:

  1. Online behaviours and needs of Medical Affairs’ external stakeholders.

  2. A 6-step process to design an omnichannel communications strategy for Medical Affairs.

  3. Best practices and case studies of self-service portals, virtual meetings/congresses, Digital Opinion Leaders (DOLs) and social media.

  4. ...

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Ben Harbour

KOL Planning & Engagement

Strategic KOL Planning & Engagement

 

With Maaike Addicks, MD

 

In this 1-day course, you will learn:

  1. The different types of KOLs and how they can add value at each product lifecycle stage.

  2. A process to pro-actively and strategically plan your KOL network and the activities for maximum impact.

  3. Criteria and mapping tools to precisely profile, identify and prioritise those KOLs that your products need most at each stage of their lifecycle.

  4. ...

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Maaike Addicks, MD

Medical Planning and Tactical Implementation

The Medical Plan and Tactical Implementation

 

With Maaike Addicks, MD

 

In this 1-day course, you will learn:

  1. The strategic importance of a Medical Plan and its critical building blocks.

  2. Various easy-to-use but impactful tools for strategic decision making.

  3. How a well-crafted Medical Plan lays the foundation for successful external and internal stakeholder engagement.

  4. ...

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Maaike Addicks, MD

AI in Medical Affairs

The AI for Medical Affairs Course

 

With James Turnbull

 

In this 2-day course, you will learn:

  1. Understanding AI in a broader pharma context: Terminology, applications and challenges.

  2. How to effectively use GenAI for day-to-day tasks and for creating a Medical Omnichannel Strategy.

  3. Learn from real-life use cases in Medical Affairs (e.g., insight generation).

  4. ...

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James Turnbull

Real World Evidence

Generating RWE for Optimising Market/Patient Access

 

With Prof. Dr. Thomas Wilke

 

In this 1-day course, you will learn:

  1. The expectations of external stakeholders regarding RWE along the product lifecycle

  2. The fundamental concepts, methodologies and research techniques of RWE in the context of optimising Market Access

  3. Critical success factors of a RWE study

  4. ...

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Prof. Dr. Thomas Wilke

Omnichannel Launch

Omnichannel Launch Excellence for Medical & Marketing

The big picture, critical success factors & data-led best practices

 

With Ben Harbour & Stephen Marchant

 

In this 1-day course, you will learn:

  1. The do’s and don’ts of a successful, cross-functionally orchestrated omnichannel launch.

  2. How Medical Affairs can boost data dissemination by leveraging omnichannel prior to and during commercial launch.

  3. How Commercial can create pragmatic, high-impact omnichannel customer journeys to ensure superior customer engagement and product uptake.

  4. ...

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Ben Harbour & Stephen Marchant

Health Economics

Learn the Fundamentals of Health Economics

With Prof. Dr. Lieven Annemans

 

  1. The logic and math behind QALYs, ICERs, decision-trees and Markov models.

  2. How external stakeholders use and challenge health economic evidence.

  3. Key principles of cost-effectiveness analysis and Budget Impact Analysis.

  4. ...   
     

 

During a 2-day Face-to-Face Course:

Health Economics for Non-Health-Economists

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OR

 

In an Online Self-Study Programme:

Basics of Health Economics

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Prof. Dr. Lieven Annemans

Statistical Thinking

Essentials of Statistical Thinking for Medical Affairs

How to Effectively Interpret and Translate the Statistics Of Medical Studies & Scientific Publications

 

With Dr. Kristof Theys

 

In this 1-day course, you will learn:

  1. Understanding and correctly interpreting key statistical concepts and terms used in medical studies.

  2. How to critically evaluate the statistical methodology that has been used in a medical study.

  3. Avoiding common errors and misinterpretations that could lead to flawed conclusions.

  4. ...

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Kristof Theys

Are you ready to take your career in the pharmaceutical industry to the next level?
 

Discover CELforPharma's complete course portfolio, including topics you work on in cross-functional teams:

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