Medical Affairs

Pricing - HEOR - Access

Our medical affairs related courses aim to accelerate your learning curve in business acumen competencies that are critical for effective co-leadership and cross-functional collaboration.

Get up to speed in no time with CELforPharma’s 1- & 2-day courses by international industry experts in:

➙  Strategic Medical Affairs
➙  e-Medical Affairs
➙  KOL Planning & Engagement
➙  Business Acumen for MSLs
➙  Real World Evidence
➙  Omnichannel Launch
➙  Patient Behaviour & Solutions
➙  Health Economics

Strategic Medical Affairs

Chris Toller

Strategic Medical Affairs for Modern Pharma

New Challenges & Competencies


By Chris Toller


In this 2-day course, you will learn:

  1. Strategic thinking in the Medical Affairs (MA) function.  

  2. How to create, measure and demonstrate value in the MA function.

  3. How to use medical insights for a successful brand development strategy.

  4. ...

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e-Medical Affairs

Ben Harbour

The Strategic e-Medical Affairs Course


By Ben Harbour


In this 2-day course, you will learn:

  1. A 6-steps process to design a multi-channel communications strategy for MA.

  2. Best-practices and case studies of MA’s digital communications tactics (portals, apps, events, peer-to-peer, social media …).

  3. How to plan and optimise MA’s channel mix within budget limitations.

  4. ...

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KOL Planning & Engagement

Maaike Addicks, MD

Strategic KOL Planning & Engagement


By Maaike Addicks, MD


In this 1-day course, you will learn:

  1. The different types of KOLs and how they can add value at each product lifecycle stage.

  2. A process to pro-actively and strategically plan your KOL network and the activities for maximum impact.

  3. Criteria and mapping tools to precisely profile, identify and prioritise those KOLs that your products need most at each stage of their lifecycle.

  4. ...

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Business Acumen for MSLs

Maaike Addicks, MD

Strategic Thinking & Tactical Planning for MSLs


By Maaike Addicks, MD


In this 2-day course, you will learn:

  1. How MSLs can add the greatest value for external and internal stakeholders.

  2. Understanding the Medical Plan: analytical tools, critical elements, alignment with other plans.

  3. How to identify Key Opinion Leaders (KOLs), structure a KOL plan, and build relationships based on mutual benefits.

  4. ...

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Real World Evidence

Dr. Marco Ghiani & Prof. Dr. Thomas Wilke

Generating RWE for Optimising Market/Patient Access


By Dr. Marco Ghiani & Prof. Dr. Thomas Wilke


In this 1-day course, you will learn:

  1. The expectations of external stakeholders regarding RWE along the product lifecycle

  2. The fundamental concepts, methodologies and research techniques of RWE in the context of optimising Market Access

  3. Critical success factors of a RWE study

  4. ...

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Omnichannel Launch

Ben Harbour & Mark Watson

Omnichannel Launch Excellence in Pharma

The big picture, critical success factors & data-led best practices


By Ben Harbour & Mark Watson


In this 1-day course, you will learn:

  1. The do’s and don’ts of a successful, cross-functionally orchestrated omnichannel launch.

  2. How Medical Affairs can boost data dissemination by leveraging omnichannel prior to and during commercial launch.

  3. How Commercial can create pragmatic, high-impact omnichannel customer journeys to ensure superior customer engagement and product uptake.

  4. ...

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Patient Behaviour & Solutions

Prof. John Weinman & Niamh Ward

Understanding Patient Behaviour & Developing Personalised Solutions

An Introductory Course


By Prof. John Weinman & Niamh Ward


In this 1-day course, you will learn:

  1. The science behind patient health behaviours and the importance of beliefs in determining behaviour.

  2. The COM-B framework: A tool for identifying patient beliefs and to drive behavior change.

  3. How to identify opportunities for behavioural change that contribute to commercial brand success and optimise resource utilisation in healthcare.

  4. ...

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Health Economics

Prof. Dr. Lieven Annemans

Learn the Fundamentals of Health Economics

By Prof. Dr. Lieven Annemans


  1. The logic and math behind QALYs, ICERs, decision-trees and Markov models.

  2. How external stakeholders use and challenge health economic evidence.

  3. Key principles of cost-effectiveness analysis and Budget Impact Analysis.

  4. ...   


During a 2-day Face-to-Face Course:

Health Economics for Non-Health-Economists

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In an Online Self-Study Programme:

Basics of Health Economics

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We also offer virtual 0,5-day courses that address more advanced/focused topics.
Unlike the above 1- & 2-day courses, the audience size at these 0,5-day courses is not limited and they do not include complex group work sessions.
The 0,5 day courses are listed in the COURSE FINDER, along with all other courses.

Are you ready to take your career in the pharmaceutical industry to the next level?

Discover CELforPharma's complete course portfolio, including topics you work on in cross-functional teams:

Course Finder