Medical Affairs Courses

Build the business acumen skills you need to lead and excel in Medical Affairs


Fast-track your expertise in the core areas that drive Medical Affairs impact, including medical planning, KOL engagement, insights generation, AI, real-world evidence, health economics, and omnichannel strategy.

Led by industry thought leaders, each CELforPharma course combines practical frameworks with real-world pharma case studies to ensure everything you learn is directly applicable. Small class sizes and interactive formats also give you the chance to learn from the experiences of your international peers.

Scroll through our course offerings or jump straight to the one that interests you from our portfolio covering:  

MEDICAL AFFAIRS EXCELLENCE ➤

INSIGHTS EXCELLENCE ➤

AI IN MEDICAL AFFAIRS ➤

APPLIED BEHAVIOURAL SCIENCE ➤

KOL PLANNING & ENGAGEMENT ➤

STATISTICAL THINKING ➤

MEDICAL PLAN & TACTICAL IMPLEMENTATION ➤

REAL-WORLD EVIDENCE ➤

OMNICHANNEL LAUNCH ➤

HEALTH ECONOMICS ➤

MEDICAL AFFAIRS EXCELLENCE:

The Medical Affairs Excellence Course
With Chris Toller
Chris Toller

🎓 What you will learn:

  1. Strategic thinking in the Medical Affairs function.  
  2. How to create, measure and demonstrate value in the Medical Affairs function.
  3. How to use medical insights for a successful brand development strategy.
  4. How to communicate effectively with HCPs.
  5. What Medical Affairs needs to know about patient-centricity, pharmaco-economics, market access and digital communications.
  6. Leadership skills for Medical Affairs. 

INSIGHTS EXCELLENCE:

Boosting Medical Affairs Impact with Insights Excellence
With Maaike Addicks, MD
Maaike Addicks, MD

🎓 What you will learn:

  1. The difference between information and insight, and the unique value each brings across a pharmaceutical product’s lifecycle.
  2. How to develop a structured Insights Gathering Plan using a practical, ready-to-use template.
  3. How to use the impact/reach and impact/effort matrices to select high-impact Medical Affairs tactics for gathering insights.
  4. Expert guidance on boosting the effectiveness of your chosen tactics, including best practices for Advisory Board Meetings.
  5. How to maximise the internal impact of your insights and use them to build stronger, long-term relationships with KOLs.
     

AI IN MEDICAL AFFAIRS:

The AI for Medical Affairs Course
With James Turnbull
James Turnbull

🎓 What you will learn:

  1. Understanding AI in a broader pharma context: Terminology, applications, and challenges.
  2. How to effectively use Generative AI for day-to-day tasks, medical slide deck creation, medico-marketing materials, and more.
  3. Learning from hands-on exercises and real-life use cases in Medical Affairs.
  4. Using a planning framework for assessing, prioritising, and prototyping AI projects.
  5. Addressing ethical, privacy, and regulatory considerations for AI use in pharma.
  6. Emerging AI technologies and future applications that will affect Medical Affairs.
     

APPLIED BEHAVIOURAL SCIENCE:

Applied Behavioural Science for HCP & Patient Engagement
With Diana Heimberg
Diana Heimberg

🎓 What you will learn:

  1. Understand how the brain’s 90/10 decision-making process impacts behaviour and how Applied Behavioural Science can improve HCP and patient engagement.
  2. Identify the most impactful subconscious biases and heuristics that drive prescribing, adherence, and communication outcomes.
  3. Learn to apply the COM-B model to assess and influence behaviour through the right behaviour change strategies.
  4. Expert guidance and use cases on neuroplasticity enhancing techniques that can effectively change behaviour through communications.
  5. Explore real-world examples of how pharma teams use tools like eye tracking, EEG, and voice analysis to measure and guide behaviour change.
  6. Gain practical techniques such as priming, the 5% rule, and emotional storytelling to apply behavioural insights in your everyday work. 

KOL PLANNING & ENGAGEMENT:

Strategic KOL Planning & Engagement
With Maaike Addicks, MD
Maaike Addicks, MD

🎓 What you will learn:

  1. The different types of KOLs and how they can add value at each product lifecycle stage.
  2. A process to proactively and strategically plan your KOL network and the activities for maximum impact.
  3. Criteria and mapping tools to precisely profile, identify, and prioritise those KOLs that your products need most at each stage of their lifecycle.
  4. How to assess the needs of your KOLs and use these insights to engage them effectively.
  5. The importance of communicating the value of your KOL plan internally and building win-win collaborations.

STATISTICAL THINKING:

Essentials of Statistical Thinking for Medical Affairs
With Dr Kristof Theys
Kristof Theys

🎓 What you will learn:

  1. Understanding and correctly interpreting key statistical concepts and terms used in medical studies.
  2. How to critically evaluate the statistical methodology that has been used in a medical study.
  3. Avoiding common errors and misinterpretations that could lead to flawed conclusions.
  4. Key considerations for clinical and RWE studies, including time-to-event analysis and meta-analysis.
  5. Effectively communicating statistical findings by transforming data into clear, meaningful narratives using best practices in visual data presentation.

MEDICAL PLAN & TACTICAL IMPLEMENTATION:

The Medical Plan and Tactical Implementation
With Maaike Addicks, MD
Maaike Addicks, MD

🎓 What you will learn:

  1. The strategic importance of a Medical Plan and its critical building blocks.
  2. Various easy-to-use, yet impactful tools for strategic decision making.
  3. How a well-crafted Medical Plan lays the foundation for successful external and internal stakeholder engagement.
  4. How to effectively select, plan, and execute Medical Affairs tactics to implement the Medical Plan.
  5. How to assess the ROI of your Medical Affairs tactics.

REAL-WORLD EVIDENCE:

Generating RWE for Optimising Market/Patient Access
With Prof. Dr Thomas Wilke
Prof. Dr. Thomas Wilke

🎓 What you will learn:

  1. The expectations of external stakeholders regarding RWE throughout the product lifecycle.
  2. The fundamental concepts, methodologies, and research techniques of RWE in the context of optimising Market Access.
  3. Types of data and their strengths & weaknesses.
  4. Critical success factors of an RWE study.
  5. How to prepare for new developments in RWE generation. 

OMNICHANNEL LAUNCH:

Omnichannel Launch Excellence for Medical & Marketing
With Ben Harbour
Ben Harbour

🎓 What you will learn:

  1. The dos and don’ts of a successful, cross-functionally orchestrated omnichannel launch.
  2. How Medical Affairs can boost data dissemination by leveraging omnichannel both before and during commercial launch.
  3. How Commercial can create pragmatic, high-impact omnichannel customer journeys to ensure superior customer engagement and product uptake.
  4. How to minimise the risk of losing impact when transitioning the omnichannel strategy from HQ to local.
  5. How to set up and track a highly actionable omnichannel measurement framework.

HEALTH ECONOMICS:

Health Economics for Non-Health-Economists
With Prof. Dr Lieven Annemans
Online Self-Study Programme: Basics of Health Economics
With Prof. Dr Lieven Annemans

🎓 What you will learn:

  1. The logic and mathematics behind QALYs, ICERs, decision trees and Markov models.
  2. How external stakeholders use and challenge health economic evidence.
  3. How to distinguish good from bad health economic evaluation studies (of your brand or its competitors).
  4. Key principles of cost-effectiveness analysis and Budget Impact Analysis.
  5. The role of health economic evaluations in clinical research, pricing & reimbursement decisions, and post-launch.

Are you ready to take your career in the pharmaceutical industry to the next level? 🚀

Discover CELforPharma's complete course portfolio, including topics you work on in cross-functional teams:

Course finder

WANT TO ORGANISE AN IN-COMPANY COURSE?

CELforPharma in-company trainings