Strategic Pharma Marketing Courses
Courses for agile, innovative, and strategic pharmaceutical marketing professionals
Accelerate your learning curve with CELforPharma’s 1- and 2-day courses, designed to build the capabilities that drive brand and portfolio success. You will gain practical skills in omnichannel strategy, launch strategy & planning, brand planning, forecasting, applied behavioural science, managing uncertainty & risk, and AI-enabled marketing, all taught by industry thought leaders with real-world pharma experience.
Each course combines actionable frameworks with real-life case studies. The small class sizes and interactive formats ensure you benefit not only from the deep expertise of our faculty but also from sharing insights and experiences with your international peers.
Looking for courses tailored to pharma marketeers? Start with the quick links below to jump to the course that interests you, or scroll down to view our full portfolio of strategic marketing courses.
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OMNICHANNEL ENGAGEMENT:
The Pharma Omnichannel Customer Engagement Course
With Dan Buckland
🎓 What you will learn:
- Understand why pharma’s challenge in engaging HCPs cannot be solved by adding more channels, and what true omnichannel engagement means.
- Apply frameworks such as “Get / Who / To / By” and COM-B to translate brand goals into customer engagement objectives.
- Practise shifting from promotional messaging to meaningful, trust-based communication that resonates with HCPs.
- Build an omnichannel content strategy that integrates inbound and outbound approaches to attract, engage, and convert HCPs.
- Explore the role of CRM and data-driven insights in personalising communication and improving campaign impact.
- Gain practical experience in designing a customer journey and channel mix that supports the brand strategy and delivers measurable results.
APPLIED BEHAVIOURAL SCIENCE:
Applied Behavioural Science for HCP & Patient Engagement
With Diana Heimberg
🎓 What you will learn:
- Understand how the brain’s 90/10 decision-making process impacts behaviour and how Applied Behavioural Science can improve HCP and patient engagement.
- Identify the most impactful subconscious biases and heuristics that drive prescribing, adherence, and communication outcomes.
- Learn to apply the COM-B model to assess and influence behaviour through the right behaviour change strategies.
- Expert guidance and use cases on neuroplasticity enhancing techniques that can effectively change behaviour through communications.
- Explore real-world examples of how pharma teams use tools like eye tracking, EEG, and voice analysis to measure and guide behaviour change.
- Gain practical techniques such as priming, the 5% rule, and emotional storytelling to apply behavioural insights in your everyday work.
MANAGING UNCERTAINTY & RISK:
Managing Uncertainty & Risk in Pharma Marketing & Planning
Future-proofing Key Brand and Portfolio Plans to Drive Durability and Impact
With Dr Neal Hansen & Mitchell Cooke
🎓 What you will learn:
- Identify the types and sources of uncertainty that need to be planned for as part of pharma marketing and planning at strategic and operational levels.
- Master the proven processes and tools such as risk prioritisation, situational analysis, and scenario planning to anticipate and manage uncertainty.
- Learn how to integrate uncertainty management into brand/franchise plans, launch plans, and country-level tactical planning.
- Develop the skills to communicate uncertainty clearly and convincingly to internal stakeholders.
- Gain hands-on experience in applying uncertainty management tools to realistic pharma marketing scenarios.
BRAND PLANNING:
The Pharma Brand Planning Course
With Edouard Demeire
🎓 What you will learn:
- Analytical tools to discover and leverage patient-centric and stakeholder insights.
- How to determine the brand's Critical Success Factors that will ensure the brand planning process leads to customer-centric tactics.
- Processes and best practices for the two critical strategic decisions: “Where to play?” and “How to win?” (Segmentation & targeting – Positioning).
- How to design the tactical mix for highly competitive “Red Ocean” markets.
- How to make competition irrelevant by creating a highly innovative and new “Blue Ocean” market for your brand.
GLOBAL COMMERCIAL LAUNCH:
🎓 What you will learn:
- The early commercial activities required to maximise product differentiation versus the competition at launch.
- The market and stakeholder analyses that are crucial for identifying all growth opportunities.
- How to define the components of an impactful brand strategy: segmentation, positioning, strategic imperatives, and financials.
- How to prepare for a global launch in terms of scenario planning, customer engagement, and critical deliverables.
- How to allocate resources, define KPIs, and engage country affiliates.
COUNTRY LAUNCH:
Effectively Leading Country Launches in Pharma
With Jo Lopez
🎓 What you will learn:
- The ingredients of a successful country launch team.
- Timelines, critical elements, and tools to build an effective country launch plan.
- Key criteria to determine the optimal ‘Go-to-Market’ model for your brand.
- Principles and tools for measuring and assessing the progress of the country launch plan.
- How to ensure launch readiness at the country level.
- Key considerations for developing your post-launch optimisation plan.
AI IN PHARMA MARKETING:
The AI for Pharma Marketing Course
With Manuel Mitola
🎓 What you will learn:
- Understanding AI in Pharma Marketing: Terminology, impact and challenges.
- How to optimise data management and organisational readiness.
- How to apply AI for strategic & tactical decision making.
- How to hyper-personalise HCP experiences with AI.
- How to boost your personal productivity with AI.
- How to streamline Medical-Legal-Regulatory approval processes with AI.
- Additionally, you will learn from your international pharma marketing peers who will share their challenges, experiences and solutions.
OMNICHANNEL LAUNCH:
Omnichannel Launch Excellence for Medical & Marketing
With Ben Harbour
🎓 What you will learn:
- The dos and don’ts of a successful, cross-functionally orchestrated omnichannel launch.
- How Medical Affairs can boost data dissemination by leveraging omnichannel both before and during commercial launch.
- How Commercial can create pragmatic, high-impact omnichannel customer journeys to ensure superior customer engagement and product uptake.
- How to minimise the risk of losing impact when transitioning the omnichannel strategy from HQ to local.
- How to set up and track a highly actionable omnichannel measurement framework.
FORECASTING:
The Pharma Forecasting Course
With Gary Johnson & Sam Johnson
🎓 What you will learn:
- The six proven principles for producing the most accurate forecasts.
- When and how to use epi-based, patient-based, and sales-based forecasts.
- The evidence-based forecasting techniques for pharmaceuticals and how to use them.
- How to correctly integrate market access into your forecasts.
- How to deal with pharma-specific issues like lines of therapy, co-prescription, etc.
- The future impact of new technologies (e.g., AI and Big Data) on pharma forecasting.
Are you ready to take your career in the pharmaceutical industry to the next level? 🚀
Discover CELforPharma's complete course portfolio, including topics you work on in cross-functional teams:
Our courses are also featured on Findcourses.co.uk
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