Strategic Marketing Courses
Training for the agile, innovative, cross-functional and strategic pharma marketer
CELforPharma’s pharma marketing courses are designed to accelerate your learning curve in areas of strategic decision-making that determine the commercial success of your brand.
In just 1 or 2 days, you will gain invaluable insights and practical knowledge from the expertise of industry thought leaders. The small class sizes and interactive programmes ensure that you will also learn from sharing experiences with your international peers.
STRATEGIC OMNICHANNEL:
Strategic Omnichannel for Pharma Marketing
With Jean-Sebastien Struyf & Olga Duvillard
🎓 What you will learn:
- Online behaviours and needs of pharma’s external stakeholders.
- A step-by-step process to define an omnichannel customer engagement strategy.
- The six omnichannel communication strategies to consider.
- The opportunities, impact and best practices of digital communication channels for pharma & medtech companies.
- How to design a system of KPIs to measure the ROI of your digital tactics.
- How to correctly use key measurement tools, such as MCQ and NPS.
BRAND PLANNING:
The Pharma Brand Planning Course
With Edouard Demeire
🎓 What you will learn:
- Analytical tools to discover and leverage patient-centric and stakeholder insights.
- How to determine the brand's Critical Success Factors that will ensure the brand planning process leads to customer-centric tactics.
- Processes and best practices for the two critical strategic decisions: “Where to play?” and “How to win?” (Segmentation & targeting – Positioning).
- How to design the tactical mix for highly competitive “Red Ocean” markets.
- How to make competition irrelevant by creating a highly innovative and new “Blue Ocean” market for your brand.
GLOBAL COMMERCIAL LAUNCH:
🎓 What you will learn:
- The early commercial activities required to maximise product differentiation versus the competition at launch.
- The market and stakeholder analyses that are crucial for identifying all growth opportunities.
- How to define the components of an impactful brand strategy: segmentation, positioning, strategic imperatives, and financials.
- How to prepare for a global launch in terms of scenario planning, customer engagement, and critical deliverables.
- How to allocate resources, define KPIs, and engage country affiliates.
COUNTRY LAUNCH:
Effectively Leading Country Launches in Pharma
With Jo Lopez
🎓 What you will learn:
- The ingredients of a successful country launch team.
- Timelines, critical elements, and tools to build an effective country launch plan.
- Key criteria to determine the optimal ‘Go-to-Market’ model for your brand.
- Principles and tools for measuring and assessing the progress of the country launch plan.
- How to ensure launch readiness at the country level.
- Key considerations for developing your post-launch optimisation plan.
AI IN PHARMA MARKETING:
The AI for Pharma Marketing Course
With Manuel Mitola
🎓 What you will learn:
- Understanding AI in Pharma Marketing: Terminology, impact and challenges.
- How to optimise data management and organisational readiness.
- How to apply AI for strategic & tactical decision making.
- How to hyper-personalise HCP experiences with AI.
- How to boost your personal productivity with AI.
- How to streamline Medical-Legal-Regulatory approval processes with AI.
- Additionally, you will learn from your international pharma marketing peers who will share their challenges, experiences and solutions.
OMNICHANNEL LAUNCH:
Omnichannel Launch Excellence for Medical & Marketing
With Ben Harbour
🎓 What you will learn:
- The dos and don’ts of a successful, cross-functionally orchestrated omnichannel launch.
- How Medical Affairs can boost data dissemination by leveraging omnichannel both before and during commercial launch.
- How Commercial can create pragmatic, high-impact omnichannel customer journeys to ensure superior customer engagement and product uptake.
- How to minimise the risk of losing impact when transitioning the omnichannel strategy from HQ to local.
- How to set up and track a highly actionable omnichannel measurement framework.
FORECASTING:
The Pharma Forecasting Course
With Gary Johnson & Sam Johnson
🎓 What you will learn:
- The six proven principles for producing the most accurate forecasts.
- When and how to use epi-based, patient-based, and sales-based forecasts.
- The evidence-based forecasting techniques for pharmaceuticals and how to use them.
- How to correctly integrate market access into your forecasts.
- How to deal with pharma-specific issues like lines of therapy, co-prescription, etc.
- The future impact of new technologies (e.g., AI and Big Data) on pharma forecasting.
Are you ready to take your career in the pharmaceutical industry to the next level? 🚀
Discover CELforPharma's complete course portfolio, including topics you work on in cross-functional teams:
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