Strategic Marketing

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Our pharma marketing related courses aim to accelerate your learning curve in areas of strategic decision making that determine your brand’s commercial success.

Get up to speed in no time with CELforPharma’s 1- & 2-day courses by international industry experts in:

➙  Strategic Digital Marketing
➙  Brand Planning
➙  Commercial Launch
➙  Late Stage Lifecycle Management
➙  Patient Behaviour & Solutions
➙  Omnichannel Launch
➙  Forecasting

Strategic Digital Marketing

Jan Keuppens & Jean-Sebastien Struyf

The Strategic Digital Pharma Marketing Course


By Jan Keuppens & Jean-Sebastien Struyf


In this 2-day course, you will learn:

  1. Online behaviours and needs of pharma’s external stakeholders.

  2. A step-wise process to define a multi-channel customer engagement strategy.

  3. The opportunities, impact and best practices of each digital communication channel for pharma & medtech companies.

  4. ...

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Brand Planning

Edouard Demeire

The Pharma Brand Planning Course

Designing a Customer-centric and Agile Mix of Tactics, Across Functions


By Edouard Demeire


In this 2-day course, you will learn:

  1. Analytical tools to discover and leverage patient-centric and stakeholder insights.

  2. How to determine the Critical Success Factors that will ensure the brand planning process leads to customer-centric tactics. 

  3. Processes and best practices for the two critical strategic decisions: “Where to play?” and “How to win?” (Segmentation & targeting – Positioning).

  4. ...

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Commercial Launch

Kurt Arco

Strategy & Planning for Commercial Launch Success in Pharma


By Kurt Arco


In this 2-day course, you will learn:

  1. The 4 launch types that are based on the company/brand’s profile, and the strategic implications thereof.

  2. A roadmap with timelines, milestones and best practice requirements to prepare a successful launch across all functions.

  3. The market and stakeholder insights that are crucial for defining the launch strategy. 

  4. ...

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Late Stage Lifecycle Management

Dr. Neal Hansen

Late Stage Pharma Lifecycle Management


By Dr. Neal Hansen


In this 2-day course, you will learn:

  1. What happens at patent expiry and how to compete when drugs approach that phase.

  2. Organisational critical success factors (CSFs) and timelines for effective LCM. 

  3. CSFs for managing a portfolio of established brands.

  4. ...

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Patient Behaviour & Solutions

Prof. John Weinman & Niamh Ward

Understanding Patient Behaviour & Developing Personalised Solutions

An Introductory Course


By Prof. John Weinman & Niamh Ward


In this 1-day course, you will learn:

  1. The science behind patient health behaviours and the importance of beliefs in determining behaviour.

  2. The COM-B framework: A tool for identifying patient beliefs and to drive behaviour change.

  3. How to identify opportunities for behavioural change that contribute to commercial brand success and optimise resource utilisation in healthcare.

  4. ...

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Omnichannel Launch

Ben Harbour & Mark Watson

Omnichannel Launch Excellence in Pharma

The big picture, critical success factors & data-led best practices


By Ben Harbour & Mark Watson


In this 1-day course, you will learn:

  1. The do’s and don’ts of a successful, cross-functionally orchestrated omnichannel launch.

  2. How Medical Affairs can boost data dissemination by leveraging omnichannel prior to and during commercial launch.

  3. How Commercial can create pragmatic, high-impact omnichannel customer journeys to ensure superior customer engagement and product uptake.

  4. ...

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Gary Johnson & Sam Johnson

The Pharma Forecasting Course


By Gary Johnson & Sam Johnson


In this 2-day course, you will learn:

  1. The 6 proven principles for producing the most accurate forecasts.

  2. When and how to use epi-based vs. patient-based vs. sales-based forecasts.

  3. The evidence-based forecasting techniques for pharmaceuticals and how to use them.

  4. ...

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We also offer virtual 0,5-day courses that address more advanced/focused topics.
Unlike the above 1- & 2-day courses, the audience size at these 0,5-day courses is not limited and they do not include complex group work sessions.
The 0,5 day courses are listed in the COURSE FINDER, along with all other courses.

Are you ready to take your career in the pharmaceutical industry to the next level?

Discover CELforPharma's complete course portfolio, including topics you work on in cross-functional teams:

Course Finder