Strategic Marketing

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Our pharma marketing related courses aim to accelerate your learning curve in areas of strategic decision making that determine your brand’s commercial success.

Get up to speed in no time with CELforPharma’s 1- & 2-day courses by international industry experts in:

➙  Strategic Omnichannel   
➙  Brand Planning   
➙  Commercial Launch   
➙  Country Launch   
➙  Omnichannel Launch   
➙  Forecasting

Strategic Omnichannel

Strategic Omnichannel for Pharma Marketing


By Jean-Sebastien Struyf & Olga Duvillard 


In this 2-day course, you will learn:

  1. Online behaviours and needs of pharma’s external stakeholders.

  2. A step-wise process to define an omnichannel customer engagement strategy.

  3. The opportunities, impact and best practices of each digital communication channel for pharma & medtech companies.

  4. ...

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Jean-Sebastien Struyf & Olga Duvillard

Brand Planning

The Pharma Brand Planning Course

From Patient Ecosystem Insights to Brand Strategy and Tactical Plan


By Edouard Demeire


In this 2-day course, you will learn:

  1. Analytical tools to discover and leverage patient-centric and stakeholder insights.

  2. How to determine the Critical Success Factors that will ensure the brand planning process leads to customer-centric tactics. 

  3. Processes and best practices for the two critical strategic decisions: “Where to play?” and “How to win?” (Segmentation & targeting – Positioning).

  4. ...

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Edouard Demeire

Commercial Launch

Strategy & Planning for Commercial Launch Success in Pharma


By Kurt Arco


In this 2-day course, you will learn:

  1. The 4 launch types that are based on the company/brand’s profile, and the strategic implications thereof.

  2. A roadmap with timelines, milestones and best practice requirements to prepare a successful global launch across all functions.

  3. The market and stakeholder insights that are crucial for defining the global launch strategy. 

  4. ...

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Kurt Arco

Country Launch

Effectively Leading Country Launches in Pharma 


By Jo Lopez


In this 1-day course, you will learn:

  1. The ingredients of a successful country launch team.

  2. Timelines, critical elements and tools to build an effective country launch plan.

  3. Key criteria to determine the optimal ‘Go-to-Market’ model for your brand 

  4. ...

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Jo Lopez

Omnichannel Launch

Omnichannel Launch Excellence for Medical & Marketing

The big picture, critical success factors & data-led best practices


By Ben Harbour & Mark Watson


In this 1-day course, you will learn:

  1. The do’s and don’ts of a successful, cross-functionally orchestrated omnichannel launch.

  2. How Medical Affairs can boost data dissemination by leveraging omnichannel prior to and during commercial launch.

  3. How Commercial can create pragmatic, high-impact omnichannel customer journeys to ensure superior customer engagement and product uptake.

  4. ...

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Ben Harbour & Mark Watson


The Pharma Forecasting Course


By Gary Johnson & Sam Johnson


In this 2-day course, you will learn:

  1. The 6 proven principles for producing the most accurate forecasts.

  2. When and how to use epi-based vs. patient-based vs. sales-based forecasts.

  3. The evidence-based forecasting techniques for pharmaceuticals and how to use them.

  4. ...

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Gary Johnson & Sam Johnson

Are you ready to take your career in the pharmaceutical industry to the next level?

Discover CELforPharma's complete course portfolio, including topics you work on in cross-functional teams:

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