Testimonials From The Strategic Digital Pharma Marketing Course
A great course every pharma marketer should graduate from in order to be prepared for the future and have a good understanding of the omnichannel environment! Thank you again for this great course!
NovartisUwe Fritzkowsky, Digital Product Manager - Germany - February 2021 (live online course)
A nice way to go through the multi-channel world from a strategic and methodical point of view. I really enjoyed it!!!
Grifols InternationalAngels Pardos, Associate Director, Customer Experience Training - Spain - February 2021 (live online course)
In my pharmaceutical career of 25+ years, this was the best marketing training from the content, delivery, and interaction perspective. Thanks to the lecturers and technical support, I almost forgot that it was a virtual-only experience. Provided information, materials and tools allow moving quickly from the learning to the implementation phase. Strongly recommended to all marketeers operating in COVID and post-COVID phase.
EthypharmBarbara Lindberg, Medical Marketing Director - Germany - February 2021 (live online course)
Great course covering overall digital campaigns.
UCBEneece Sheena, Marketing Executive - United Kingdom - February 2021 (live online course)
Great course on digital strategy in pharma. Goes beyond digital and integrates with multichannel thinking - The way it should be!
FerringBo Thyssen Vestergaard, Nordic Digital Brand Lead - Denmark - December 2020 (live online course)
Excellent speakers, and this course has provided me with a lot of important tips & tricks. I really like the course, because of the balance between the theoretical part and the practical examples!
Terumo EuropeLawrence Valvekens, Product Manager Interventional Oncology EMEA - Belgium - December 2020 (live online course)
Very recommendable crash course to gain understanding in digital multichannel marketing strategy in the pharma branch.
Fresenius KabiMeng Chen, Strategic Marketing Manager - Germany - December 2020 (live online course)
Excellent presentation of the different digital tools, specific for the pharma environment; focused, practical course based on the basics of strategic thinking.
AbbvieLien Rolin, Brand Manager - Belgium - October 2020 (live online course)
Jan and Vladimir shared great knowledge and insights both from a strategic and a practical experience point of view. You truly could feel the enthusiasm both experts bring to the course spiked with latest insights of the industry. I personally benefited from the used cases, as they showed what has been done before in the pharma environment and what was in line with legal requirements.
WÖRWAG PharmaNicole Kipping, Global Digital Marketing Manager - Germany - October 2020 (live online course)
It was engaging with high quality content and knowledgeable presenters and it was a good mix of teaching and interactivity. I had a really great group and feel that I am in a position to apply what I have learned immediately.
Kyowa KirinPatricia Fisken, Business Franchise Lead - Rare Disease (Uk/Ire/Nordics/Baltics) - United Kingdom - October 2020 (live online course)
Digital format worked very well. Glad I didn’t have to spend 3 days travelling etc. This is a great format for this course and there is sufficient time for discussions.
Kowa PharmaceuticalRod Coombs, Vice President Sales and Marketing - United Kingdom - June 2020 (live online course)
Valuable course content and nicely structured - even as an online training.
JanssenAlexander Moll, Product Manager CAR-T - Germany - June 2020 (live online course)
Practical insights, inspiring.
BearingPointCorinne de Villeneuve, Project Director LifeSciences - France - June 2020 (live online course)
I loved the completeness of this course and the concrete tools and examples. Thank you!
AstellasProduct Manager - The Netherlands - June 2020 (live online course)
It is a good way to learn and reflect with peers, it’s the only course focusing on pharma! The online format was good, there was still a lot of interaction.
AllerganKatrien Vaelen, Digital/Multichannel Marketing Analyst BeLux - Belgium - June 2020 (live online course)
Illuminating course led by high level professionals. Highly recommended.
Effik ItaliaLuca Ardolino, Marketing Manager - Italy - June 2020 (live online course)
Very good course!
Pierre FabreMarketa Saint Aroman, Head of Corporate Medical Direction, Pharma - France - June 2020 (live online course)
Informative and up-to-date materials with an atmosphere of co-learning with specialists from across the geography.
Macleod's PharmaceuticalsDaniel Thadani, Country Head - Kazahkstan - November 2019 (face-to-face course)
Everything was excellent, some parts were probably already known by me but I was not bored, there is always something new to learn.
MedtronicDanko Tomasic, Sr. Manager Marketing Services CRHF EMEA - Switzerland - November 2019 (face-to-face course)
Really useful content – lots of projects and ideas to take back to work.
MedtronicLisa Jones, Diagnostics Product Manager - United Kingdom - November 2019 (face-to-face course)
I find the course extremely insightful. I wanted to follow it and judge the content for myself and decided that it is worth it to propose this course internally as part of marketing capability program. Intereresting insights for me personally as well.
JanssenLynda von Middendorff, Director Learning & Development - Germany - November 2019 (face-to-face course)
Great presenters! The case studies give very concrete examples of what could be done.
MedtronicVirginie Delage, Marketing Manager Heart Failure Solutions - Switzerland - November 2019 (face-to-face course)
This course gives an amazing and broad understanding of a complicated and relevant topic.
Novo NordiskBlake Brigman, Program Manager Multichannel Excellence - Denmark - October 2019 (face-to-face course)
Thank you for the course. Very interesting and useful topics! I have discovered new opportunities for future implementation.
ServierMariia Savelieva, Digital Project Manager - Ukraine - October 2019 (face-to-face course)
Very interesting, valuable course with very creative and fun atmosphere.
RocheMartin Fučík, Compliance Manager - Slovakia - October 2019 (face-to-face course)
Great course!!! Highly recommend it!!!
CelgeneMichaël Magagnin, Brand Manager - Belgium - October 2019 (face-to-face course)
All marketers and relevant stakeholders should have a training on the fundamentals (to remove hurdles and increase adaption/implementation)! This 2-day format was very hands-on and practical.
Novo NordiskHélène Marchasson, Global Product Manager - Denmark - June 2019 (face-to-face course)
Top quality course! Hands-on and real! Thank you.
JanssenKristoffer Miving, Digital Lead, Nordics & Baltics - Sweden - June 2019 (face-to-face course)
Good practical overview of digital! By attending, you get the big picture of marketing strategy including various channels! Highly recommended.
AllerganAdriana Stara, Country Manager Central Europe & Baltics - Czech Republic - June 2019 (face-to-face course)
Highly skilled and engaging trainers who really are experts in the field! Lots of practical guidance, examples, and tips on the fundamentals of multichannel. Interactive too!Multichannel Customer Engagement Manager - Denmark - June 2019 (face-to-face course)
Great course, very informative and organised.
RocheYara El Sayed, Digital Marketing & Customer Experience Manager - Egypt - June 2019 (face-to-face course)
This 2-day course is filled with practical examples and is very well structured. We got exhaustive materials and training manuals. I highly recommend it!
CelgeneLisa Segesta, Senior Project Specialist Marketing, Multiple Myeloma - Switzerland - March 2019 (face-to-face course)
After this course, I feel confident to switch from a field based position in oncology sales to a full-time digital marketing role. All questions have been answered in a professional and data-driven manner. Would recommend to any pharma professional!
NovartisLuca Matarazzo, Digital Manager Oncology - Belgium - March 2019 (face-to-face course)
Highly insightful, interesting & relevant content. Two presenters at the top of their game, who brought real-world examples to strategic frameworks. Well done!
BiogenMatthew Nolan, Associate Director of Marketing - Switzerland - March 2019 (face-to-face course)
Great overview with practical insights and tangible industry examples.
TakedaSophie Blättchen, Programme and Operations Manager - Switzerland - March 2019 (face-to-face course)
By attending this Strategic Digital Marketing course, I was faced with several eye openers, practical insights and best practices. The exercises were very useful and applicable in daily practice. Thanks!
Actelion PharmaceuticalsTom Van Nylen, Digital and Public Awareness Manager - Belgium - March 2019 (face-to-face course)
Very good course. I would recommend it to my colleagues in business & IT.
TakedaAvijeet Maji, Global CRM Capability Owner - Germany - December 2018 (face-to-face course)
The 'building a MC campaign' exercise is excellent for learning how to get things right according to a digital strategy which we defined ourselves. Interactive course with high engagement and real life cases - highly recommended!
Actelion PharmaceuticalsJonathan Schmid, Digital Solutions - Switzerland - December 2018 (face-to-face course)
A very interesting course that helps you think strategically - Thanks!
Boehringer IngelheimJovi Mateo Gómez, Omnichanneling and Data Lead - Spain - December 2018 (face-to-face course)
Excellent trainers in a dynamic and interesting course.
TakedaIvan García Jiménez, Commercial Business Relationship Manager - Spain - December 2018 (face-to-face course)
Completing this training is a great opportunity. It gave me a wider scope of new marketing and digital approaches, and it completed the picture of strategy and tactics I need to implement in order to win. This is a great tool, dedicated to success and winning.
SanofiBoban Golubovic, DCV Business Excellence and Multi-Channel Manager SECE MCO - Serbia - June 2018 (face-to-face course)
Enthusiastic presenters and all relevant pharma examples.
Bristol-Myers SquibbMarit de Beijer, Marketer - The Netherlands - June 2018 (face-to-face course)
Fun, learning & sharing.
SanofiPetra Dens, DCV Multichannel and Digital Manager - Belgium - June 2018 (face-to-face course)
It was great, practical and very useful! It changed my mind.
Bayer VitalBirgit Heinicke, Product Manager Communication - Germany - December 2017 (face-to-face course)
Good overview on digital approach in pharma.
CelgeneWouter Van Thienen, Brand Manager - Belgium - December 2017 (face-to-face course)
Thank you so much for the course. I have done various project management courses and management courses before … but this one was the most interesting, useful and applicable course I have ever done for my role. It really made some things click for me in regards to strategy and planning a multichannel strategy. Thanks again!
BiomarinClaire Brien, Marketing Product Manager - United Kingdom - November 2017 (face-to-face course)
It was a good combination of theory, real life examples and action learning. I have also enjoyed the conversations between the participants. Good quality delivery. Thank you!
TakedaHicham Naim, Head of Business Model Innovation - Switzerland - November 2017 (face-to-face course)
A consistent, inspiring and motivating journey into digital pharma on a very solid methodology and excellent trainers.
Merz PharmaceuticalsJochen Carstens, Area Director - Germany - November 2017 (face-to-face course)
An understandable, easy approach to the complex world of digital marketing. The framework that was introduced is priceless to plan my first multi-channel campaign.
TakedaJanine Kopp, Project Manager Oncology - Switzerland - May 2017 (face-to-face course)
Coming from a FMCG/retail background, this course gave me the right foundation to quickly give me a broad understanding of digital trends in the pharma sector. The case study and practical exercises were very involving and helped to quickly apply the skills learnt.
Nestlé NespressoMilind Madan, Global Marketing & CRM, Business Excellence - Switzerland - May 2017 (face-to-face course)
Great course to get a grip on the MCM landscape!
Merck Sharp & DohmeSander Hemelsoet, Brand & Customer Manager, Oncology - Belgium - May 2017 (face-to-face course)
Very professional speakers! Very practical course with a lot of business cases. Useful to link brand planning to multichannel campaigns.
PharmamarDavide Roccato, Product Manager - Italy - December 2016 (face-to-face course)
Very good training program! I have learned a lot. This will be helpful for me to develop the digital communication platform and integrate it within the overall strategy. I also learned from sharing experiences with my peers – it was a very nice group. And finally: it was very well organized - Thank you very much!
Orion PharmaHelen Allvin, Global Brand Manager - Sweden - December 2016 (face-to-face course)
Very professional and complete training. Great people and teamwork experience. A lot of take-home messages!
TakedaAnnick Maréchal, Brand and Customer Manager - Belgium - December 2016 (face-to-face course)
Fantastic training – very helpful!
AlexionIlse Zehetner Joore, Specialist, Events and Marketing Services EMEA - Switzerland - December 2016 (face-to-face course)
Really perfect course! We covered almost all digital channels and how to connect them with each other. The experts are also perfect. They present all the presentations in a very effective way. Thank you for everything!
BayerEda Turkdogan, Multichannel Customer Excellence Management - Turkey - November 2016 (face-to-face course)
Very skilled teachers – up to date program – nice group size. Very valuable with the exercises throughout the program. Would definitely recommend to others!
AlmirallKarina Thomsen, Nordic Brand Manager - Denmark - November 2016 (face-to-face course)
Great course, pitched at just the right level for my expertise. Thanks!
ChiesiMatt Duggan, Brand Manager - United Kingdom - November 2016 (face-to-face course)
Two very experienced facilitators nailing down all opportunities in digital/multichannel campaigning. Lots of new insights!
JanssenMoritz Müller, Digital Solutions Specialist - Switzerland - November 2016 (face-to-face course)
This C.E.L.forpharma course came at the right time for me. It is very complete and offers a good overview of the digital landscape in pharma’s world, with a good balance between theory and practice. I also learnt a lot from examples of other companies. Highly recommendable!
GaldermaDara Salmeron, Information Management Associate - France - May 2016 (face-to-face course)
Being new to pharma, this course gives valuable insights into the digital pharma space, I can definitely use this going forward.
ALKMorten Schjerning Amsinck, Global Online Manager - Denmark - May 2016 (face-to-face course)
Very helpful! I wanted to have an overview (which I got), but I also got many practical suggestions, ideas and advice.
BayerDr. Tapani Vuola, Senior Medical Advisor - Finland - November 2015 (face-to-face course)
As a new multichannel marketing ambassador within our company this course was really useful to gain insights in success stories, practical examples and a nice overview. I hope to see you all at another course – thanks!
BayerIlse Kennes, Product Manager - Belgium - November 2015 (face-to-face course)
I learned a lot about digital marketing and now I am prepared to implement a multichannel approach.
Bristol-Myers SquibbIoana Bodea, Customer Marketing Manager - Romania - November 2015 (face-to-face course)
It was valuable to gain a better understanding of digital marketing and its application in pharma. The programme gave me some good insights and ideas that I can bring into my job.
Ariad PharmaceuticalsRoberta Fiore, Marketing Lead Europe - Switzerland - November 2015 (face-to-face course)
Finally, a course that answers many digital pharma questions. Now I have something solid to work on!
RocheShauna Morris, Product Manager (Oncology) - Ireland - November 2015 (face-to-face course)
If you aim to have a relevant overview of what digital strategy is and how it can be integrated in your current business imperatives, come and exchange ideas with these 2 brilliant experts!
Merck GroupVirginie Viale-Avandetto, Digital Marketing Manager - France - November 2015 (face-to-face course)
Digital strategy was put into perspective and it should be the next step in all brand plans. From now on multi-channel strategy will optimize the marketing mix and bring it to the future!
GaldermaKelly Tsitoura, Senior Brand Manager - Greece - September 2015 (face-to-face course)
Excellent course! Very practical hands-on approach from speakers who clearly have vast experience in the subject. It was very well organized.
SantenTuomas Huuhtanen, Marketing Director - Finland - September 2015 (face-to-face course)
I attended the Strategic Digital Pharma Marketing Course in London in October 2014. The course was well attended, well presented, interactive and engaging. I refer to the materials (and benchmarking) from the course on a regular basis, in fact I will be sending members of my team on this course later this year, so they can see what I am talking about first-hand!
ShionogiDan Atkins, European Marketing Director & VP Innovation - UK - August 2015 (face-to-face course)
The format is very interesting and there is a lot of content. I like the experts' presentations - well balanced and at the same time powerful!
EgisAssen Belchev, Sales Manager - Bulgaria - June 2015 (face-to-face course)
A very good training if you're lacking digital expertise and willing to drive a digital transformation in your company.
AbbVieBastien Van Wylick, Digital Manager Belgium and Luxemburg - Belgium - June 2015 (face-to-face course)
A lively, up-to-date experience with a deep analysis of pharma digital environment, bringing practical conclusions for real strategies for closed-loop marketing.
EgisDimitar Georgiev, Marketing Manager - Bulgaria - June 2015 (face-to-face course)
Thank you very much, I learned a lot and much of the information will be useful to be implemented in my daily work.
Vifor PharmaGÿde Haeseler, Global Medical Affairs, Medical Education Nephrology, Senior Manager - Switzerland - June 2015 (face-to-face course)
Very insightful course with plenty of practical examples from the pharma industry. Ruud & Beverly are knowledgeable in the field and have provided rich content throughout the two days.
Merck SeronoAhmed Elazhary, Marketing Manager - United Arab Emirates - March 2015 (face-to-face course)
It's a great course with comprehensive information, best cases and exercises of pharma digital marketing. On top of that: any question you can think of was answered by the end of the course. I recommend it to all pharma professionals who want to broaden their digital marketing vision.
Abdi IbrahimCan Batur, Multi-Channel Marketing Specialist - Turkey - March 2015 (face-to-face course)
The experts are really good and answered all types of questions in a professional way. I have benefited a lot from this training.
Sanofi PasteurMutlu Aydinoglu, Marketing and Sales Director - Turkey - March 2015 (face-to-face course)
Engaging and high quality course!
AbbVieTrine Hytten, Brand Manager - Norway - March 2015 (face-to-face course)
Nice fresh ideas and good examples!
Abbott VascularCarsten Muehl, Marketing Manager Structural Hearth Germany - Germany - December 2014 (face-to-face course)
This course gives a good overview of Digital Marketing. It is important for me to have this helicopter view to prevent developing apps and websites out of the blue but instead develop a good strategy in a multichannel campaign.
SanofiCindy Mandervelt, Brand Manager Diabetes - Belgium - December 2014 (face-to-face course)
Great job guys!
Daiichi SankyoEric Matthews, Director Brand Strategy & Global Interaction - Germany - December 2014 (face-to-face course)
This Strategic Digital Pharma Marketing course helped me to put the puzzle together.
Abbott VascularMarie-Laure Schenck, Product Manager Structural Heart EMEA - Belgium - December 2014 (face-to-face course)
One of the best courses I have attended!
LEO PharmaCharlotte De Cunha-Dinsdale, Patient Solutions Manager - UK - October 2014 (face-to-face course)
It is not a course for dedicated digital people. I experienced it as a course for any product or brand manager to understand how to move in this environment.
LEO PharmaMarina Vernet, Product Manager Psoriasis - Switzerland - October 2014 (face-to-face course)
Excellent strategic digital pharma marketing learning program that will help me to be successful in creating and implementing my digital strategies and tactics. Thank you so much Beverly and Ruud!
AlexionSonia Hennou-Amoura, Associate Director Marketing EMEA - Switzerland - October 2014 (face-to-face course)
Great feeling, we learned lots from everyone's experiences as well. Nice audience size. To carry on!
Vifor PharmaStephanie Burg-Bergmann, Global Senior Brand Manager - Switzerland - October 2014 (face-to-face course)
Well designed course content, very relevant considering the changing industry environment.