Strategic Thinking & Tactical Planning for MSLs
By Maaike Addicks, MD
Course Details
Course Details
Medical Science Liaisons (MSLs) are crucial in the customer engagement process.
While MSLs are valued for their superior scientific understanding, they need business acumen to have maximum impact.
The accomplished MSL not only comprehends the broader scope of the business but also understands the key factors that influence external stakeholders and how to enhance their experience.
Moreover, they possess the skill to prioritise tactical initiatives and develop plans that seamlessly align with strategic objectives, thereby adding substantial value to the organisation.
Participation in this course will give you the confidence and skills to elevate your MSL role to the next level.
By participating, you will not only have the chance to ask your specific questions to a true expert, but also experience the unique opportunity to share experiences and engage in in-depth discussions with your international MSL and Medical Advisor peers.
How MSLs can add the greatest value for external and internal stakeholders.
Understanding the Medical Plan: analytical tools, critical elements, alignment with other plans.
How to identify Key Opinion Leaders (KOLs), structure a KOL plan, and build relationships based on mutual benefits.
The Critical Success Factors for a tactical plan and how to prioritise activities.
How to optimally plan and implement MSL tactics: Advisory Boards, scientific interchange, CME, etc.
To see the detailed agenda, please submit your details in the form below the table.
Day 1
| Welcome & Audience Expectations (~30 min) |
| The Growing Impact of MSLs (~2 h 30 min) |
| Lunch Break |
| Measuring and Demonstrating the Value of the MSL (~30 min) |
| The Medical Plan That Determines All Tactics in Medical Affairs (~2 h 30 min) |
| Close of Day 1 |
Day 2
| Recap of Day 1 (~15 min) |
| KOL Planning & Engagement (~3 h 15) |
| Lunch Break |
| Tactical Planning (~1 h) |
| Diving Deeper into MSL Tactics (~1 h 45 min) |
| Final Q&A (~15 min) |
| Close |
To see the detailed agenda, please submit your details in the form below:
Maaike Addicks, MD is an independent Medical Affairs consultant with expertise in strategic Medical Affairs development, change management and Medical Affairs competency development.
She is a Board Member and currently Chair of the Medical Affairs Committee of the Dutch Association of Pharmaceutical Medicine (NVFG).
Maaike is a physician with over 15 years of on-the-job experience in Medical Affairs in mid-size and big pharma, in both headquarters and national affiliates, across a wide spectrum of therapeutic areas.
She has 10 years of experience in managing Medical Managers, Medical Advisors and MSLs, with both hands-on and strategic experience in Medical Affairs.
Maaike is a passionate trainer, an excellent moderator and strongly believes in using interaction to increase knowledge and skills.
This is the perfect course for all Medical Science Liaisons with a scientific profile that either have been recently recruited or only have some years of experience as an MSL (0-5 yrs.).
If you are a consultant, please contact Annelies Swaan, who will check with the faculty whether you can attend.
Would you like to receive a list of anonymised participant profiles from previous sessions?
The average Recommendation Score from participants of the last session was
9,5/10!
Read this selection of testimonials from recent participants:
I got some very valuable information, tips and hints of the MSL role from attending this course. It really increased my confidence as a new MSL. I feel a lot more comfortable to enter the field after these two days compared to before. Many thanks!
Indivior
Heidi Holmström Larm, Medical Science Liaison - Sweden - December 2022
I received a lot of practical tips and insights relevant to my job role from Maaike during the course and also learned a lot from discussions with the other people who attended. It really was a great course, thanks a lot!
Janssen
Melissa Lo Monaco, Medical Science Liaison Dermatology - Belgium - December 2022
So many actions and thoughts have fallen into place after following this course. I'm super happy with all the strategy and structures that Maaike has discussed and I can't wait to put them into practice as I feel they will make my work more efficient and impactful. Next to that, it was so great to meet up and discuss with MSLs from other companies and therapeutic fields!
Boehringer Ingelheim
Xanthe van Dierendonck, Medical Science Liaison - The Netherlands - December 2022
This course has given me a lot of new ideas and useful tools to optimise my daily work as an MSL.
Lundbeck
Christel Baert, Medical Science Liaison - Belgium - December 2022
Excellent course for anyone working in medical affairs regardless of experience. Maaike has in-depth knowledge and experience of all aspects covering the role and a friendly approach to presenting which all made for lots of fruitful discussions. Also, the opportunity to hear other MSL colleagues' experiences and feedback was very valuable for me. Thank you!
Indivior
Olof Landelius Torper, Medical Advisor - Sweden - December 2022
The course helped me a lot in understanding my role and which tools to use to best achieve our medical goals. It offers the chance to discuss challenges and opportunities with an expert speaker as well as with colleagues from all over the world.
Sanofi
Anne Seifert, Medical Scientific Liaison Neurology - Germany - September 2022
I can strongly recommend this course to everybody who wants to understand what the MSL role entails – both from a macro perspective as well as in-depth understanding of the responsibilities and daily tasks. Maaike is a super competent lecturer who brings top-level information and knows how to engage the audience, even in an online environment. After the course, I am feeling confident about my own responsibilities, as well as my role in the organisation. In addition, I enjoyed the discussions with colleagues from other companies and all my compliments to CELforPharma for being super professional in the registration and coordination process.
Abacus Medicine
Mads Ødum, Medical Advisor - Denmark - September 2022
This course was very informative. The instructor is very clear, structured, to the point, and answered all questions effectively. The organisers were also very helpful and quick to provide information and respond to any queries. I would definitely recommend this course to my colleagues, and I am looking forward to signing up to other courses with CELforPharma.
Gilead
Lina Mostafa, Senior Therapeutic Specialist - United Arab Emirates - September 2022
I really appreciate Business Acumen for MSLs and I would like to compliment Dr Maaike Addicks for the terrific presentations over this 2-day course: she is a very effective speaker and educator by any measure. Thank you very much to CELforPharma and all the participants for the fruitful discussions.
Chiesi
Livia Tomasso, Medical Advisor Rare Diseases, EU & Emerging Markets - Italy - September 2022
Highly professional, top-class course for personal growth and development early in the MSL role! I give my warmest recommendations for this excellent course lectured and supervised by the experienced Dr Maaike Addicks. Compliments also to the administrative team at CELforPharma, who are outstandingly professional through the whole journey. It’s a WOW experience!
Roosi Verendel Nyberg, Medical Scientific Liaison - Sweden - September 2022
This course is very relevant for people who have been in the MSL role for a short time. It helps to better understand the position, gives you tips on KOL management and the organisation of events. I enjoyed being able to see other points of view.
HRA Pharma Rare Diseases
Anna Sole Ferre, Medical Scientific Liaison France & Benelux - France - March 2022
Very useful information, in a very well-structured presentation from a real experienced professional in this Medical Affairs domain.
AbbVie
Cristina Ungureanu, Field Medical Advisor South East Europe - Romania - March 2022
This live online course was really practical. The trainer Maaike Addicks gave us a lot of tools to improve our daily activity. I will treasure every advice!
Italfarmaco
Stefania De Marco, Medical Science Liaison - Italy - March 2022
This course gave me a lot of insights on the MSL role, and which tools can be used to have most impact.
Janssen
Alice Muggen, Medical Scientific Liaison - Hematology - The Netherlands - November 2021
I highly recommend this course for all medical teams working in the pharma industry. 13 years ago it already would have helped me and even now in a leading position, the course gives me some guidelines on how to better support our medical teams from the regional perspective. Thanks a lot for the very valuable 2 days training.
Berlin-Chemie International Division
Monica Martinez, Scientific Service Manager and MSL Coordinator - Germany - November 2021
With this course you can start using things you learn from Maaike right away in your everyday life. It was valuable for me to speak with an experienced expert and also with other people in my field who have the same challenges and get some tips on how to manage KOLs and different MAF tactics. I would definitely recommend this course to someone who is starting off as a field based medical employee. 10/10!
Janssen
Alja Mezgec, Medical Lead - Slovenia - November 2021
Great course with high quality content, a lot of practical tips and very to-the-point topics. There was very good interaction and learning from the other participants. Top marks to Maaike for her expertise and top marks to CELforPharma for their excellent service before and during the course.
Janssen
Michiel Vanmeert, Medical Science Liaison Pulmonary Hypertension BeLux - Belgium - November 2021
I would recommend this course for all MSLs to attend at least once as it gives a nice summary of the basics that you can fall back on later in your job role. Maaike left plenty of room for questions and discussions. The group consisted of multiple companies and career roles with multiple ways of thinking, which was nice as we got to learn from each other as well as the trainer.
Janssen-Cilag
Bob Sukel, Medical Science Liaison Oncology - The Netherlands - October 2021
I really enjoyed this training, thank you CELforPharma. It had a great mix of theory, tips and tools for planning. I now understand better how to measure the impact of an MSL. Not only did I get some great ideas from the trainer Maaike but also from the other participants during some really nice interactions and group exercises.
Medela
Birgit Müller, Global Medical Affairs Manager - Switzerland - October 2021
If you want to know how to get more out of your MSL job role, this course is for you. Very useful information and a complete overview of where you can make the difference as MSL in your company. Thank you Maaike and CELforPharma for this great training.
Lundbeck
Kathleen Mafranckx, Medical Science Liaison Manager - Belgium - October 2021
As a recent graduate and new MSL, this training was an absolute must. The chosen topics were very relevant to my daily practice. The personal experiences and examples, but also the offered templates and other learning materials were very useful tools to get started. After this training, I feel much more confident to improve and expand my MSL activities myself and I am very motivated to work with the acquired knowledge and insights.
AREGA Pharma
Ine Peetroons, Medical Advisor - Belgium - June 2021
I liked Maaike’s stepwise approach to this course and found it very practical. We were given lots of useful tools to become a more strategic MSL. I enjoyed the nice discussion and interaction with the group. Thanks Maaike, thanks CELforPharma.
Lundbeck
Johanna Zeevat, MSL - The Netherlands - June 2021
The course gives a very good overview of the activities of an MSL and their impact on the company and physicians. It is especially suitable for MSLs with little experience.
Novartis
Manuela Felder, MSc, MSL - Switzerland - June 2021
This course was a good chance to get a clear overview on all aspects of being an MSL and how to improve your daily work and increase success. The discussions within the group were great and very helpful. Maaike did a wonderful job at presenting the course and the CELforPharma coordinator did an excellent job at supporting Maaike and the group, thanks to you both!
Sanofi Pasteur
Stefanie Lang, Medical Scientific Liaison Vaccines - Germany - June 2021
14-15 December 2023, Live online
Early bird € 2 670
(Full fee € 2 870)
(until 10/11/2023)
18-19 April 2024, Brussels
Early bird € 2 970
(Full fee € 3 370)
(until 01/03/2024)
8-9 October 2024, Live online
Early bird € 2 670
(Full fee € 2 870)
(until 09/06/2024)
Important information:
- Our courses typically take place between 9 AM and 5 PM CET (Brussels, Amsterdam, Paris).
- Live online sessions will be hosted in Zoom.
- Face-to-face courses will take place at a four-star business hotel close to the airport.
- You will receive all practical details after your registration.
For any questions related to the above, please do not hesitate to email Kealeigh Steel or contact her by phone at +32 2 709 01 45.
How to Register
Click the green "Register" button on the course session of your preference.
The registration wizard will guide you through the personal and company data that we need to process your registration.
You have the choice between 2 payment options:
Payment by credit card. You will not be required to pay immediately, but you will receive a secured payment link together with the invoice.
Payment via bank transfer
Click "Register Now". You will be sent an automatic email confirming your registration followed by a personal email containing an invoice and further payment instructions.
For assistance with your registration, please email Kealeigh Steel or contact her by phone at +32 2 709 01 45.
Included in the Registration Fee:
For live online courses:
Access to a virtual small-class (max 20 participants), expert led course in real-time, using an interactive platform for break-out rooms, whiteboard exercises, polling, plenary discussions and chats.
Course material will be provided to you in both digital format (by email) and in hard copy (by post, so you can make notes during the course).
Complementary reading material and MSL tools: Confrontation Matrix, Advisory Board Checklist, Medical Plan PowerPoint template, KOL planning Excel template.
Certificate of attendance signed by the expert and CELforPharma.
The expert Maaike Addicks, MD is available for Q&A via email after completion of the course.
For face-to-face courses:
Participation in a small-class (max 20 participants), expert led face-to-face course with interactive group exercises and plenary discussions. You will have the opportunity to meet the expert and discuss your own projects/issues during the breaks.
Course material will be provided to you in both digital format (by email) and in hard copy (so you can make notes during the course).
Complementary reading material and MSL tools in digital form: Confrontation Matrix, Advisory Board Checklist, Medical Plan PowerPoint template, KOL planning Excel template.
Opportunities for networking and informal discussions during coffee/tea breaks and lunch.
A group dinner in a nearby restaurant on the evening of day 1.
Certificate of attendance signed by the expert and CELforPharma.
VAT Information
The prices on our website are excluding VAT. Depending on the format of the course (face-to-face in Brussels or live online or self-study programme) and your location, we are obliged by Belgian law to apply VAT.
We are obliged by Belgian law to apply VAT in the following cases:
Face-to-Face public course organised in Belgium
Article 53 of the European Union VAT Directive 2006/112 states that : “The place of supply of services in respect of admission to cultural, artistic, sporting, scientific, educational, entertainment or similar events, such as fairs and exhibitions, and of ancillary services related to the admission, supplied to a taxable person, shall be the place where those events actually take place.”
If the course that you register for takes place in Belgium, we are obliged to charge 21% Belgian VAT.
However, you can recover this Belgian VAT through the refund procedure. Note that this procedure differs depending on the country where you are located. It is best to contact your local VAT administration for this.
Online Public courses - live webinar
Webinars where the participants can communicate among themselves or ask questions to the speaker(s) (be it verbally, via a chat function or similar), are considered as ‘online interactive webinars’ by the Belgian VAT administration.
According to Article 53 of the European Union VAT Directive 2006/112, these online interactive webinars take place where the organisation of the seminar takes place, which in this case is Belgium.
So, if you register for one of our live online courses (organised from our offices in Belgium), we are obliged to charge 21% Belgian VAT.
However, you can recover this Belgian VAT through the refund procedure. Note that this procedure differs depending on the country where you are located. It is best to contact your local VAT administration for this.
Self-Study Programme:
A self-study programme is a service provided electronically. It is the period of self-study that is the most important in our self-study Basics of Health Economics and not the kickoff and closing webinars. As a result, this self-study program follows a different VAT application and the place of the service is where the customer is established. Therefore, we follow the VAT rules applicable to the country of your invoicing address.
Group Discounts
Team discounts can be offered to 3 or more delegates from the same company.
Email Annelies Swaan, Director Business Operations, for more details.
Transfer & Cancellation Policy
Flexible Transfer
If a registrant cannot attend the scheduled course, he/she can avoid any cancellation charge by sending a suitable replacement participant.
Alternatively, the registrant can transfer once on a “space available” basis at no extra cost, until 3 weeks prior to the event, to another course of the same value held within one year of the original course date.
Registration Cancellation
Less than 14 days prior to the course date: registrant liable to pay the full invoiced registration fee.
Between 15 and 30 days prior to the course date: registrant liable to pay 50% of the invoiced registration fee.
More than 30 days prior to the course date: registrant liable to pay a cancellation fee of € 450 per registrant.
If a registrant postpones his/her participation to a future course, and cancels again, no refund can be claimed for registration fees.
Benefits of CELforPharma’s face-to-face courses:
You have the unique opportunity to interact 1:1 with the expert(s).
Plenty of opportunity for informal 1:1 and group conversations with your international peers to exchange experiences and ideas, to discuss issues and to network.
Face-to-face interactions allow for more depth during Q&As and group work.
You can step away from your daily routine in the office and enjoy a more focused learning experience in a comfortable business hotel environment.
Benefits of CELforPharma’s live online courses:
The formal programme is as impactful as a face-to-face course thanks to the highly interactive format (using breakouts, polls, quizzes …).
No travel & accommodation expenses
You can attend the course from the comfort of your own office or home.
We send you the course materials by post so that you can take notes and fully engage with the course content.
No, if you choose credit card payment, we will send you a secure payment link together with the invoice.
Team discounts can be offered for 3 or more registrations confirmed at the same time. The level of discount will depend on the number of registrations and the availability of seats.
Email Annelies Swaan, Director Business Operations, for more details.
Depending on the format of the course (face-to-face in Brussels or live online or self-study programme) and your location, we are obliged by Belgian law to apply VAT in the following cases:
Face-to-Face public course organised in Belgium
Article 53 of the European Union VAT Directive 2006/112 states that : “The place of supply of services in respect of admission to cultural, artistic, sporting, scientific, educational, entertainment or similar events, such as fairs and exhibitions, and of ancillary services related to the admission, supplied to a taxable person, shall be the place where those events actually take place.”
If the course that you register for takes place in Belgium, we are obliged to charge 21% Belgian VAT.
However, you can recover this Belgian VAT through the refund procedure. Note that this procedure differs depending on the country where you are located. It is best to contact your local VAT administration for this.
Online Public courses - live webinar
Webinars where the participants can communicate among themselves or ask questions to the speaker(s) (be it verbally, via a chat function or similar), are considered as ‘online interactive webinars’ by the Belgian VAT administration.
According to Article 53 of the European Union VAT Directive 2006/112, these online interactive webinars take place where the organisation of the seminar takes place, which in this case is Belgium.
So, if you register for one of our live online courses (organised from our offices in Belgium), we are obliged to charge 21% Belgian VAT.
However, you can recover this Belgian VAT through the refund procedure. Note that this procedure differs depending on the country where you are located. It is best to contact your local VAT administration for this.
Self-Study Programme:
A self-study programme is a service provided electronically. It is the period of self-study that is the most important in our self-study Basics of Health Economics and not the kickoff and closing webinars. As a result, this self-study program follows a different VAT application and the place of the service is where the customer is established. Therefore, we follow the VAT rules applicable to the country of your invoicing address.
Our face-to-face courses in Brussels and Zurich take place in four-star business hotels close to the airport. As part of our strong relationship with these hotels, CELforPharma has secured a discount on the daily room rate for our delegates who book their accommodation via us.
Upon your registration, we will assist you to make your hotel booking. For any assistance in this matter please do not hesitate to email Kealeigh Steel, Senior Programme Coordinator, or contact her by phone at +32 2 709 01 45.
We do not record our live online public courses as we want to offer a safe environment for all attendees to share their experiences and freely ask questions.
This way, by participating in our courses, you do not only learn from our expert faculty but also from your international peers in the room.
No, we don't sell the course materials as a stand-alone.
Without the expert's explanation, the exercises and the discussions with other course participants, there is very little value in the slides.
Email Inge Cornelis, partner with CELforPharma, to help you choose the course that is best suited.
Yes!
We have helped many managers with setting up an in-house training programme for their team.
Email Inge Cornelis, partner with CELforPharma, to discuss your team training needs.
Do you have any other questions?
Email Annelies Swaan or call +32 486 98 52 49.
People attending this course are typically also interested in:
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Upcoming Session
14-15 December 2023, Live online
Early bird € 2 670
(Full fee € 2 870)
(until 10/11/2023)
Medical Science Liaisons (MSLs) are crucial in the customer engagement process.
While MSLs are valued for their superior scientific understanding, they need business acumen to have maximum impact.
The accomplished MSL not only comprehends the broader scope of the business but also understands the key factors that influence external stakeholders and how to enhance their experience.
Moreover, they possess the skill to prioritise tactical initiatives and develop plans that seamlessly align with strategic objectives, thereby adding substantial value to the organisation.
Participation in this course will give you the confidence and skills to elevate your MSL role to the next level.
By participating, you will not only have the chance to ask your specific questions to a true expert, but also experience the unique opportunity to share experiences and engage in in-depth discussions with your international MSL and Medical Advisor peers.
How MSLs can add the greatest value for external and internal stakeholders.
Understanding the Medical Plan: analytical tools, critical elements, alignment with other plans.
How to identify Key Opinion Leaders (KOLs), structure a KOL plan, and build relationships based on mutual benefits.
The Critical Success Factors for a tactical plan and how to prioritise activities.
How to optimally plan and implement MSL tactics: Advisory Boards, scientific interchange, CME, etc.
To see the detailed agenda, please submit your details in the form below the table.
Day 1
| Welcome & Audience Expectations (~30 min) |
| The Growing Impact of MSLs (~2 h 30 min) |
| Lunch Break |
| Measuring and Demonstrating the Value of the MSL (~30 min) |
| The Medical Plan That Determines All Tactics in Medical Affairs (~2 h 30 min) |
| Close of Day 1 |
Day 2
| Recap of Day 1 (~15 min) |
| KOL Planning & Engagement (~3 h 15) |
| Lunch Break |
| Tactical Planning (~1 h) |
| Diving Deeper into MSL Tactics (~1 h 45 min) |
| Final Q&A (~15 min) |
| Close |
To see the detailed agenda, please submit your details in the form below:
Maaike Addicks, MD is an independent Medical Affairs consultant with expertise in strategic Medical Affairs development, change management and Medical Affairs competency development.
She is a Board Member and currently Chair of the Medical Affairs Committee of the Dutch Association of Pharmaceutical Medicine (NVFG).
Maaike is a physician with over 15 years of on-the-job experience in Medical Affairs in mid-size and big pharma, in both headquarters and national affiliates, across a wide spectrum of therapeutic areas.
She has 10 years of experience in managing Medical Managers, Medical Advisors and MSLs, with both hands-on and strategic experience in Medical Affairs.
Maaike is a passionate trainer, an excellent moderator and strongly believes in using interaction to increase knowledge and skills.
This is the perfect course for all Medical Science Liaisons with a scientific profile that either have been recently recruited or only have some years of experience as an MSL (0-5 yrs.).
If you are a consultant, please contact Annelies Swaan, who will check with the faculty whether you can attend.
Would you like to receive a list of anonymised participant profiles from previous sessions?
The average Recommendation Score from participants of the last session was
9,5/10!
Read this selection of testimonials from recent participants:
I got some very valuable information, tips and hints of the MSL role from attending this course. It really increased my confidence as a new MSL. I feel a lot more comfortable to enter the field after these two days compared to before. Many thanks!
Indivior
Heidi Holmström Larm, Medical Science Liaison - Sweden - December 2022
I received a lot of practical tips and insights relevant to my job role from Maaike during the course and also learned a lot from discussions with the other people who attended. It really was a great course, thanks a lot!
Janssen
Melissa Lo Monaco, Medical Science Liaison Dermatology - Belgium - December 2022
So many actions and thoughts have fallen into place after following this course. I'm super happy with all the strategy and structures that Maaike has discussed and I can't wait to put them into practice as I feel they will make my work more efficient and impactful. Next to that, it was so great to meet up and discuss with MSLs from other companies and therapeutic fields!
Boehringer Ingelheim
Xanthe van Dierendonck, Medical Science Liaison - The Netherlands - December 2022
This course has given me a lot of new ideas and useful tools to optimise my daily work as an MSL.
Lundbeck
Christel Baert, Medical Science Liaison - Belgium - December 2022
Excellent course for anyone working in medical affairs regardless of experience. Maaike has in-depth knowledge and experience of all aspects covering the role and a friendly approach to presenting which all made for lots of fruitful discussions. Also, the opportunity to hear other MSL colleagues' experiences and feedback was very valuable for me. Thank you!
Indivior
Olof Landelius Torper, Medical Advisor - Sweden - December 2022
The course helped me a lot in understanding my role and which tools to use to best achieve our medical goals. It offers the chance to discuss challenges and opportunities with an expert speaker as well as with colleagues from all over the world.
Sanofi
Anne Seifert, Medical Scientific Liaison Neurology - Germany - September 2022
I can strongly recommend this course to everybody who wants to understand what the MSL role entails – both from a macro perspective as well as in-depth understanding of the responsibilities and daily tasks. Maaike is a super competent lecturer who brings top-level information and knows how to engage the audience, even in an online environment. After the course, I am feeling confident about my own responsibilities, as well as my role in the organisation. In addition, I enjoyed the discussions with colleagues from other companies and all my compliments to CELforPharma for being super professional in the registration and coordination process.
Abacus Medicine
Mads Ødum, Medical Advisor - Denmark - September 2022
This course was very informative. The instructor is very clear, structured, to the point, and answered all questions effectively. The organisers were also very helpful and quick to provide information and respond to any queries. I would definitely recommend this course to my colleagues, and I am looking forward to signing up to other courses with CELforPharma.
Gilead
Lina Mostafa, Senior Therapeutic Specialist - United Arab Emirates - September 2022
I really appreciate Business Acumen for MSLs and I would like to compliment Dr Maaike Addicks for the terrific presentations over this 2-day course: she is a very effective speaker and educator by any measure. Thank you very much to CELforPharma and all the participants for the fruitful discussions.
Chiesi
Livia Tomasso, Medical Advisor Rare Diseases, EU & Emerging Markets - Italy - September 2022
Highly professional, top-class course for personal growth and development early in the MSL role! I give my warmest recommendations for this excellent course lectured and supervised by the experienced Dr Maaike Addicks. Compliments also to the administrative team at CELforPharma, who are outstandingly professional through the whole journey. It’s a WOW experience!
Roosi Verendel Nyberg, Medical Scientific Liaison - Sweden - September 2022
This course is very relevant for people who have been in the MSL role for a short time. It helps to better understand the position, gives you tips on KOL management and the organisation of events. I enjoyed being able to see other points of view.
HRA Pharma Rare Diseases
Anna Sole Ferre, Medical Scientific Liaison France & Benelux - France - March 2022
Very useful information, in a very well-structured presentation from a real experienced professional in this Medical Affairs domain.
AbbVie
Cristina Ungureanu, Field Medical Advisor South East Europe - Romania - March 2022
This live online course was really practical. The trainer Maaike Addicks gave us a lot of tools to improve our daily activity. I will treasure every advice!
Italfarmaco
Stefania De Marco, Medical Science Liaison - Italy - March 2022
This course gave me a lot of insights on the MSL role, and which tools can be used to have most impact.
Janssen
Alice Muggen, Medical Scientific Liaison - Hematology - The Netherlands - November 2021
I highly recommend this course for all medical teams working in the pharma industry. 13 years ago it already would have helped me and even now in a leading position, the course gives me some guidelines on how to better support our medical teams from the regional perspective. Thanks a lot for the very valuable 2 days training.
Berlin-Chemie International Division
Monica Martinez, Scientific Service Manager and MSL Coordinator - Germany - November 2021
With this course you can start using things you learn from Maaike right away in your everyday life. It was valuable for me to speak with an experienced expert and also with other people in my field who have the same challenges and get some tips on how to manage KOLs and different MAF tactics. I would definitely recommend this course to someone who is starting off as a field based medical employee. 10/10!
Janssen
Alja Mezgec, Medical Lead - Slovenia - November 2021
Great course with high quality content, a lot of practical tips and very to-the-point topics. There was very good interaction and learning from the other participants. Top marks to Maaike for her expertise and top marks to CELforPharma for their excellent service before and during the course.
Janssen
Michiel Vanmeert, Medical Science Liaison Pulmonary Hypertension BeLux - Belgium - November 2021
I would recommend this course for all MSLs to attend at least once as it gives a nice summary of the basics that you can fall back on later in your job role. Maaike left plenty of room for questions and discussions. The group consisted of multiple companies and career roles with multiple ways of thinking, which was nice as we got to learn from each other as well as the trainer.
Janssen-Cilag
Bob Sukel, Medical Science Liaison Oncology - The Netherlands - October 2021
I really enjoyed this training, thank you CELforPharma. It had a great mix of theory, tips and tools for planning. I now understand better how to measure the impact of an MSL. Not only did I get some great ideas from the trainer Maaike but also from the other participants during some really nice interactions and group exercises.
Medela
Birgit Müller, Global Medical Affairs Manager - Switzerland - October 2021
If you want to know how to get more out of your MSL job role, this course is for you. Very useful information and a complete overview of where you can make the difference as MSL in your company. Thank you Maaike and CELforPharma for this great training.
Lundbeck
Kathleen Mafranckx, Medical Science Liaison Manager - Belgium - October 2021
As a recent graduate and new MSL, this training was an absolute must. The chosen topics were very relevant to my daily practice. The personal experiences and examples, but also the offered templates and other learning materials were very useful tools to get started. After this training, I feel much more confident to improve and expand my MSL activities myself and I am very motivated to work with the acquired knowledge and insights.
AREGA Pharma
Ine Peetroons, Medical Advisor - Belgium - June 2021
I liked Maaike’s stepwise approach to this course and found it very practical. We were given lots of useful tools to become a more strategic MSL. I enjoyed the nice discussion and interaction with the group. Thanks Maaike, thanks CELforPharma.
Lundbeck
Johanna Zeevat, MSL - The Netherlands - June 2021
The course gives a very good overview of the activities of an MSL and their impact on the company and physicians. It is especially suitable for MSLs with little experience.
Novartis
Manuela Felder, MSc, MSL - Switzerland - June 2021
This course was a good chance to get a clear overview on all aspects of being an MSL and how to improve your daily work and increase success. The discussions within the group were great and very helpful. Maaike did a wonderful job at presenting the course and the CELforPharma coordinator did an excellent job at supporting Maaike and the group, thanks to you both!
Sanofi Pasteur
Stefanie Lang, Medical Scientific Liaison Vaccines - Germany - June 2021
14-15 December 2023, Live online
Early bird € 2 670
(Full fee € 2 870)
(until 10/11/2023)
18-19 April 2024, Brussels
Early bird € 2 970
(Full fee € 3 370)
(until 01/03/2024)
8-9 October 2024, Live online
Early bird € 2 670
(Full fee € 2 870)
(until 09/06/2024)
Important information:
- Our courses typically take place between 9 AM and 5 PM CET (Brussels, Amsterdam, Paris).
- Live online sessions will be hosted in Zoom.
- Face-to-face courses will take place at a four-star business hotel close to the airport.
- You will receive all practical details after your registration.
For any questions related to the above, please do not hesitate to email Kealeigh Steel or contact her by phone at +32 2 709 01 45.
How to Register
Click the green "Register" button on the course session of your preference.
The registration wizard will guide you through the personal and company data that we need to process your registration.
You have the choice between 2 payment options:
Payment by credit card. You will not be required to pay immediately, but you will receive a secured payment link together with the invoice.
Payment via bank transfer
Click "Register Now". You will be sent an automatic email confirming your registration followed by a personal email containing an invoice and further payment instructions.
For assistance with your registration, please email Kealeigh Steel or contact her by phone at +32 2 709 01 45.
Included in the Registration Fee:
For live online courses:
Access to a virtual small-class (max 20 participants), expert led course in real-time, using an interactive platform for break-out rooms, whiteboard exercises, polling, plenary discussions and chats.
Course material will be provided to you in both digital format (by email) and in hard copy (by post, so you can make notes during the course).
Complementary reading material and MSL tools: Confrontation Matrix, Advisory Board Checklist, Medical Plan PowerPoint template, KOL planning Excel template.
Certificate of attendance signed by the expert and CELforPharma.
The expert Maaike Addicks, MD is available for Q&A via email after completion of the course.
For face-to-face courses:
Participation in a small-class (max 20 participants), expert led face-to-face course with interactive group exercises and plenary discussions. You will have the opportunity to meet the expert and discuss your own projects/issues during the breaks.
Course material will be provided to you in both digital format (by email) and in hard copy (so you can make notes during the course).
Complementary reading material and MSL tools in digital form: Confrontation Matrix, Advisory Board Checklist, Medical Plan PowerPoint template, KOL planning Excel template.
Opportunities for networking and informal discussions during coffee/tea breaks and lunch.
A group dinner in a nearby restaurant on the evening of day 1.
Certificate of attendance signed by the expert and CELforPharma.
VAT Information
The prices on our website are excluding VAT. Depending on the format of the course (face-to-face in Brussels or live online or self-study programme) and your location, we are obliged by Belgian law to apply VAT.
We are obliged by Belgian law to apply VAT in the following cases:
Face-to-Face public course organised in Belgium
Article 53 of the European Union VAT Directive 2006/112 states that : “The place of supply of services in respect of admission to cultural, artistic, sporting, scientific, educational, entertainment or similar events, such as fairs and exhibitions, and of ancillary services related to the admission, supplied to a taxable person, shall be the place where those events actually take place.”
If the course that you register for takes place in Belgium, we are obliged to charge 21% Belgian VAT.
However, you can recover this Belgian VAT through the refund procedure. Note that this procedure differs depending on the country where you are located. It is best to contact your local VAT administration for this.
Online Public courses - live webinar
Webinars where the participants can communicate among themselves or ask questions to the speaker(s) (be it verbally, via a chat function or similar), are considered as ‘online interactive webinars’ by the Belgian VAT administration.
According to Article 53 of the European Union VAT Directive 2006/112, these online interactive webinars take place where the organisation of the seminar takes place, which in this case is Belgium.
So, if you register for one of our live online courses (organised from our offices in Belgium), we are obliged to charge 21% Belgian VAT.
However, you can recover this Belgian VAT through the refund procedure. Note that this procedure differs depending on the country where you are located. It is best to contact your local VAT administration for this.
Self-Study Programme:
A self-study programme is a service provided electronically. It is the period of self-study that is the most important in our self-study Basics of Health Economics and not the kickoff and closing webinars. As a result, this self-study program follows a different VAT application and the place of the service is where the customer is established. Therefore, we follow the VAT rules applicable to the country of your invoicing address.
Group Discounts
Team discounts can be offered to 3 or more delegates from the same company.
Email Annelies Swaan, Director Business Operations, for more details.
Transfer & Cancellation Policy
Flexible Transfer
If a registrant cannot attend the scheduled course, he/she can avoid any cancellation charge by sending a suitable replacement participant.
Alternatively, the registrant can transfer once on a “space available” basis at no extra cost, until 3 weeks prior to the event, to another course of the same value held within one year of the original course date.
Registration Cancellation
Less than 14 days prior to the course date: registrant liable to pay the full invoiced registration fee.
Between 15 and 30 days prior to the course date: registrant liable to pay 50% of the invoiced registration fee.
More than 30 days prior to the course date: registrant liable to pay a cancellation fee of € 450 per registrant.
If a registrant postpones his/her participation to a future course, and cancels again, no refund can be claimed for registration fees.
Benefits of CELforPharma’s face-to-face courses:
You have the unique opportunity to interact 1:1 with the expert(s).
Plenty of opportunity for informal 1:1 and group conversations with your international peers to exchange experiences and ideas, to discuss issues and to network.
Face-to-face interactions allow for more depth during Q&As and group work.
You can step away from your daily routine in the office and enjoy a more focused learning experience in a comfortable business hotel environment.
Benefits of CELforPharma’s live online courses:
The formal programme is as impactful as a face-to-face course thanks to the highly interactive format (using breakouts, polls, quizzes …).
No travel & accommodation expenses
You can attend the course from the comfort of your own office or home.
We send you the course materials by post so that you can take notes and fully engage with the course content.
No, if you choose credit card payment, we will send you a secure payment link together with the invoice.
Team discounts can be offered for 3 or more registrations confirmed at the same time. The level of discount will depend on the number of registrations and the availability of seats.
Email Annelies Swaan, Director Business Operations, for more details.
Depending on the format of the course (face-to-face in Brussels or live online or self-study programme) and your location, we are obliged by Belgian law to apply VAT in the following cases:
Face-to-Face public course organised in Belgium
Article 53 of the European Union VAT Directive 2006/112 states that : “The place of supply of services in respect of admission to cultural, artistic, sporting, scientific, educational, entertainment or similar events, such as fairs and exhibitions, and of ancillary services related to the admission, supplied to a taxable person, shall be the place where those events actually take place.”
If the course that you register for takes place in Belgium, we are obliged to charge 21% Belgian VAT.
However, you can recover this Belgian VAT through the refund procedure. Note that this procedure differs depending on the country where you are located. It is best to contact your local VAT administration for this.
Online Public courses - live webinar
Webinars where the participants can communicate among themselves or ask questions to the speaker(s) (be it verbally, via a chat function or similar), are considered as ‘online interactive webinars’ by the Belgian VAT administration.
According to Article 53 of the European Union VAT Directive 2006/112, these online interactive webinars take place where the organisation of the seminar takes place, which in this case is Belgium.
So, if you register for one of our live online courses (organised from our offices in Belgium), we are obliged to charge 21% Belgian VAT.
However, you can recover this Belgian VAT through the refund procedure. Note that this procedure differs depending on the country where you are located. It is best to contact your local VAT administration for this.
Self-Study Programme:
A self-study programme is a service provided electronically. It is the period of self-study that is the most important in our self-study Basics of Health Economics and not the kickoff and closing webinars. As a result, this self-study program follows a different VAT application and the place of the service is where the customer is established. Therefore, we follow the VAT rules applicable to the country of your invoicing address.
Our face-to-face courses in Brussels and Zurich take place in four-star business hotels close to the airport. As part of our strong relationship with these hotels, CELforPharma has secured a discount on the daily room rate for our delegates who book their accommodation via us.
Upon your registration, we will assist you to make your hotel booking. For any assistance in this matter please do not hesitate to email Kealeigh Steel, Senior Programme Coordinator, or contact her by phone at +32 2 709 01 45.
We do not record our live online public courses as we want to offer a safe environment for all attendees to share their experiences and freely ask questions.
This way, by participating in our courses, you do not only learn from our expert faculty but also from your international peers in the room.
No, we don't sell the course materials as a stand-alone.
Without the expert's explanation, the exercises and the discussions with other course participants, there is very little value in the slides.
Email Inge Cornelis, partner with CELforPharma, to help you choose the course that is best suited.
Yes!
We have helped many managers with setting up an in-house training programme for their team.
Email Inge Cornelis, partner with CELforPharma, to discuss your team training needs.
Do you have any other questions?
Email Annelies Swaan or call +32 486 98 52 49.
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