Strategic Omnichannel for Pharma Marketing
With Jean-Sebastien Struyf & Olga Duvillard
Course Details
Many pharma marketers fail to make optimal use of digital channels.
They jumble tactics and strategy, lack awareness of how channels interact, and do not have a good measurement framework in place to convincingly demonstrate and optimise ROI.
An omnichannel brand marketing strategy should come first, before the development of any content and services, and before making decisions about which online and offline channels to use.
Next, success depends on the smart use of the appropriate mix of tactics.
This two-day course will equip you with an effective toolbox to address these challenges and get on top of the omnichannel game.
You will have the opportunity to consult directly with experienced omnichannel engagement experts. And you’ll also engage in meaningful discussions and share experiences with international peers, making this a truly unique learning experience!
The course provided valuable insights and a structured approach to omnichannel strategy in pharma marketing. The mix of theory and practical exercises was particularly useful. I especially appreciated the transition from multichannel to omnichannel thinking, defining realistic and measurable KPIs, and understanding content in an omnichannel strategy. The presentation style was excellent — engaging and well-structured!
Servier
Bojan Raskovic, Omnichannel Manager - Serbia - March 2025
Online behaviours and needs of pharma’s external stakeholders.
A step-by-step process to define an omnichannel customer engagement strategy.
The six omnichannel communication strategies to consider.
The opportunities, impact and best practices of digital communication channels for pharma & medtech companies.
How to design a system of KPIs to measure the ROI of your digital tactics.
How to correctly use key measurement tools, such as MCQ and NPS.
I appreciated learning about segmentation by potential, behaviour, and channel affinity, as well as the six-step approach. The practical experience during the game really helped bring the concepts to life!
Biotest
Nadja Wetzel, Product Manager - Germany - March 2025
To see the detailed agenda, please submit your details in the form below the table.
Day 1
| Welcome & General Introduction (~30 min) |
| Insights: Online Needs & Behaviours of Stakeholders and Industry Trends (~45 min) |
| The 6-Step Process to Omnichannel Excellence in Pharma Marketing – Focus on Steps 1-2-3 (~45 min) |
| Group Exercise: Defining Leverage Points & Behavioural Change Objectives (~1 h) |
| Lunch Break |
| The 6-Step Process to Omnichannel Excellence – Focus on Steps 4-5 (~1 h 15 min) |
| Empowering Field Forces in the Omnichannel Era (~1 h) |
| Maximising Email Engagement (~45 min) |
Day 2
| Placing Websites at the Heart of Engagement (~45 min) |
| Engaging HCPs and Patients Through Search (~45 min) |
| Optimising the Omnichannel Mix (~45 min) |
| “Next Best Action” – A Blueprint for Success (~45 min) |
| Step 6 of the 6-step Process: Mastering Holistic Measurement (~45 min) |
| Lunch Break |
| Group Exercise: The Customer Experience and Engagement OMNITOPIA Simulation Game (~2 h 30 min) |
| Final Thoughts & Wrap Up (~30 min) |
To see the detailed agenda, please submit your details in the form below:
Jean-Sebastien Struyf & Olga Duvillard are Strategy Consultants with Precision AQ (the new name of Across Health), Europe's leading consultancy specialising in omnichannel customer engagement strategies for life science organisations.
They are healthcare industry leaders in the omnichannel space with specific expertise in patient-centric strategies, campaign management, and omnichannel launch readiness. They have worked on numerous omnichannel projects for leading pharmaceutical and medtech companies across a broad range of therapeutic areas.
Participants praise Jean-Sebastien and Olga as engaging trainers who bring their extensive hands-on experience to life, using real-world omnichannel case studies to create interactive and practical learning experiences.
The "Strategic Omnichannel for Pharma Marketing" course provided a comprehensive overview of omnichannel marketing strategies. The instructors delivered the content in a clear and understandable manner, supported by practical examples. The course offers valuable insights for those looking to improve their marketing approach across various channels. Overall, it's a valuable resource for professionals seeking to enhance their understanding of omnichannel marketing tactics. I recommend this course.
Recordati
Bertille Cabet, International Marketing Manager - France - March 2024
This 2-day workshop is designed for innovative marketing and sales staff who want to enhance customer-centricity through the selective adoption of digital in their communication with HCPs, patients, caregivers...
If you are a consultant, please contact Annelies Swaan, who will check with the faculty whether you can attend.
Would you like to receive a list of anonymised participant profiles from previous sessions?
Email Annelies Swaan
The average Recommendation Score from participants of the last session was
8,8/10!
Testimonials from past participants:
I appreciated learning about segmentation by potential, behaviour, and channel affinity, as well as the six-step approach. The practical experience during the game really helped bring the concepts to life!
Biotest
Nadja Wetzel, Product Manager - Germany - March 2025
The course provided valuable insights and a structured approach to omnichannel strategy in pharma marketing. The mix of theory and practical exercises was particularly useful. I especially appreciated the transition from multichannel to omnichannel thinking, defining realistic and measurable KPIs, and understanding content in an omnichannel strategy. The presentation style was excellent — engaging and well-structured!
Servier
Bojan Raskovic, Omnichannel Manager - Serbia - March 2025
The course provided an excellent opportunity for a full immersion into omnichannel communication. I appreciated the organisation, the speakers, and the overall offering. Thank you!
Chiesi
Carmen Di Palma, Global Omnichannel Specialist - Italy - November 2024
Incredibly relevant and comprehensive. The interactions with my peers were of high quality.
UCB
Devendra Kalkar, Digital Channel Capability Lead - France - November 2024
The course was intense and interesting, combining theory with plenty of group exercises. Practising in this way helped to better understand the theory!
Substipharm
Raphaëlle Tisserand, Marketing & Communication Manager - France - November 2024
This course provided us with high-level content and great interactivity. The time was very well managed, thank you CELforPharma.
Roche
Gözde Altuğ, Marketing Manager - Turkey - March 2024
CELforPharma courses are beyond expectations in comparison with other courses provided by other companies. Every single cent is worth it when you compare it to the amount of knowledge you are gaining.
Chiesi
Filip Zhelev, Product Manager Respiratory - Bulgaria - March 2024
The "Strategic Omnichannel for Pharma Marketing" course provided a comprehensive overview of omnichannel marketing strategies. The instructors delivered the content in a clear and understandable manner, supported by practical examples. The course offers valuable insights for those looking to improve their marketing approach across various channels. Overall, it's a valuable resource for professionals seeking to enhance their understanding of omnichannel marketing tactics. I recommend this course.
Recordati
Bertille Cabet, International Marketing Manager - France - March 2024
The 6-step framework for Omnichannel Marketing in the Medical Devices sector is very actionable, for seasoned professionals and newbies alike! The training delivers pragmatic insights, tools and frameworks in a broad range of areas: strategy, landscape, channels, performance measurement, etc.
Edwards Lifesciences
Cyril Maerten, Europe Omnichannel Marketing Team Lead - Switzerland - November 2023
The course is a great start to be a strategic digital leader. Thanks to the trainers that came with so many great examples that help us understand how it lands in real life!
GSK
Cigdem Cirik, UK Digital & Tech Director - United Kingdom - October 2023
Learned a lot about trends in pharma regarding digital marketing and it was great to be able to share ideas and experiences with the trainers and peers.
Seagen
Catarina Morgado, Senior Data Product Analyst - Switzerland - October 2023
I recommend the course to all those who want to understand how the pharma world has changed and how to remain competitive by refreshing their activities, following the real needs of the customers. First strategy then tactics!
Shionogi
Vincenzo Saccà, Customer & Sales Excellence Ass. Director - Italy - October 2023
Learning with and from experienced peers is such a great, enriching feeling.
Galapagos
Wim Ysewyn, Hospital Product & Digital Specialist - Belgium - October 2023
Inspirational training with lots of relevant content. I really enjoyed learning about the overview of the various digital channels available and the valuable tools to support the different strategy choices. The great content was supported by many useful practical examples and moments to interact and discuss. Thank you.
Zoll
Alessio Sacchettini, Marketing Manager EMEA - Italy - June 2023
Amazing overall experience, lots of learning, I want more!
Seagen
Antonio Fernandez Huerta, Lead IT Commercial - Switzerland - June 2023
I want to thank the trainers of the course for the experience they gave us!
Takeda
Petra Chmelenska, Brand Manager & Patient Initiatives - Czech Republic - March 2023
Amazing course that every Marketer should take.
Seagen
Annick Whyte, Head IT International - Switzerland - June 2023
Very good course. Well-structured and inspiring content. Great speakers and insightful interaction with both speakers and peers.
IBSA Institut Biochimique
Marialuisa Fino, Therapeutic Area Manager - Switzerland - March 2023
I am so glad I attended this course. It had so much useful information, interaction and many opportunities to put theory into practice. A great course experience!
Adamed
Michele Maduri, Product Manager - Italy - March 2023
It is useful to understand digital in the pharma context and go through case studies, data, polls, peer discussions and examples to contextualise that content. This course did all of this very well. I now feel more confident about applying digital strategy to a pharma context and have a wider range of tools to consider.
WeDisrupt
Tanya Hemphill, Digital Marketing Consultant - United Kingdom - March 2023
A dynamic course that is very rich in information, with a good balance between theory and practice. I learned a lot in two days thanks to the expert trainers. Thank you CELforPharma, I am very glad I attended.
Amira Bourayou, Product Manager - Canada - December 2022
The facilitators of this course were awesome and very knowledgeable. There was a great mix of theory, exercises, group discussions, and real cases throughout. The content focused on our business needs such as how to measure success and how to ensure successful orchestration. It was relevant to our daily work and was very practical. In addition, it was truly a joy to meet and interact with participants from around the world with various expertise. Well done CELforPharma!
Gilead Sciences
Angela Ying, Associate Director, Marketing Operations - Taiwan - December 2022
I really enjoyed the 2 days. The course was well delivered by excellent presenters and had lots of great insights into strategic digital marketing that I can put into action. The balance of lectures and break out discussions was perfect, with enough time for breaks in between to keep us all focused.
Eduardo de Moura Correia, Marketing Manager EU & RoW - Switzerland - December 2022
This was a very practical training. The experts shared a lot of real-world examples, case studies and insights to support their teachings. They really did their research to ensure we got the most value from the training, it was great!
Gilead Sciences
Erica Chu, Director, Commercial Operations - Taiwan - December 2022
This was a great course to boost your skills in Digital Marketing in Pharma. The experts did a fantastic job of sharing a significant number of real-world cases, examples coupled with engagement to keep us on our toes. The case study in groups also helped solidify the learning by applying it practically, which is quite possibly the best way to learn.
Janssen
Kim Searle, EMEA Web Operations Lead - Belgium - October 2022
While already working on a multi-channel approach, the course was highly valuable to compare our approach to industry benchmarks and getting plenty of ideas in refining our strategy and tactics.
GW Pharmaceuticals
Maria Heinrich, Senior Neurology Account Manager - Austria - October 2022
Thanks for a great couple of days! It was a well-run course with good content, great and knowledgeable presenters and great service from CELforPharma.
Daiichi Sankyo
Steve Fle-Danijelovic, Senior Brand Manager - United Kingdom - October 2022
By attending this course, I have discovered a very smart and efficient way to integrate the omnichannel approach in our commercial plans. Thanks!
Gilead
Juan Pena, Digital and Media Lead - United Kingdom - October 2022
Insightful course, practical examples & tips. Good balance between the interactive parts and the theory. Great speakers, clear explanations.
Amgen
Charlotte Verbeke, Marketing Associate - Belgium - June 2022
I like the content and the way that the course was introduced. The interaction with the other participants was super cool and friendly.
Bial
Guilherme Arruda, Front End Developer - Portugal - June 2022
I really enjoyed this course. Unlike many other digital courses available on the market, it is focused on the pharma business and gives very concrete insights. Jan and Vladimir were great speakers and made the training very tangible with many examples.
Merz Therapeutics
Christine Keppler-Koch, Head of Global Brand Management - Germany - March 2022
Thank you very much for the insightful 2 days! I will definitely be recommending it to other product managers that are at the beginning of their career.
Novartis
Dr. Isabel Barnstorf, Product Manager - Switzerland - March 2022
A clear, concise course that outlines and backs up why you should be using a digital mix when communicating with your customers.
Clinigen Group
Fiona Wiles, Product Manager - United Kingdom - March 2022
Very practical and valuable course that upgrades marketing strategy approaches, including the newest digital channel strategies.
Pfizer
Anna Matokhina, Marketing Lead Antimycotic Portfolio, Hospital BU - Russian Federation - December 2021
Jan and Vladimir give an insightful and interactive course, using their practical experience to bring the theory to life. This two day course helps to support current practice with relevant theoretical background and gives the status quo on optimising digital multi-channel strategies within the pharmaceutical industry. The interactive way allows learning and sharing of best practices among peers, and Jan and Vladimir give multiple case examples to illustrate practical examples and obtain practical ideas for your own digital multi-channel campaigns.
Norgine
Danny van der Duin, Product Manager - The Netherlands - December 2021
I really enjoyed taking this course. I liked that everything was straightforward. There was never any confusion on assignments, which is always a plus with online courses. The class was very detailed and organised, also considering the complexity of some of the topics.
Chiesi
Alessio Scarcella, Strategy & Execution Lead - Critical Care - EU and ROW - Italy - December 2021
The course met and exceeded my expectations regarding the strategic approach in multi-channel marketing. I give 10’s across the board for the content, the experts and the service from CELforPharma. Thank you for a great online course experience!
Gedeon Richter
Yuksel Ahmedov, Product Manager - Bulgaria - December 2021
This course was practical, clear, useful and shared best practices while clearly stating that the context is constantly evolving.
Servier
Marilena Banica, Marketing Director - Romania - September 2021
Definitely a course I would recommend. It had great trainers who shared their experience through case studies and evidence, great organisation and communication from CELforPharma and amazing interaction between the attendees. What more could you want! Thank you a lot.
FOLLOW
Paulo Morais, Business Manager - Portugal - September 2021
I decided to do this course as part of my personal development plan after working in marketing for 1 year. It gave insights and content which were up-to-date, addressing all the relevant strategic aspects for successful digital marketing initiatives. The course trainers had a lot of expertise and the preparation and availability of the CELforPharma contact was excellent. My special highlights were the breakout sessions in smaller groups which allowed for intense discussions and the opportunity to learn from other marketeers with a passion for what they do. A big thanks to you all!
Janssen
Dr. Edem Ama Kulikov, Product Manager Gastro - Germany - June 2021
A strategic and hands-on training to know, understand, integrate and manage the digital pharma marketing world. I would especially recommend this course, which offers a holistic and integrative perspective to the world of digital marketing (which is a fascinating area, not scary if well prepared) to all pharma marketing professionals.
Arven Pharmaceuticals
Ozgur Korkut, Product Manager - Turkey - June 2021
A very good course with great content and experienced speakers. I would highly recommended the course for those who want to learn more about digital marketing and how to implement the tactics. Thanks!
PTC Therapeutics
Sandra Shahinyan, Manager, Global Marketing - Switzerland - June 2021
What a great training with great speakers! There was a good balance between theory, examples and getting to practice our learnings during exercises. Thanks so much to Jan and Vladimir for running such a nice course and thank you also to CELforPharma for their great help with the organisation and logistics.
Servier
Shaïrah Hodara, Trainer, L&D Marketing & Market Access - France - June 2021
Great training that is adapted to the pharma industry with concrete examples and with tools to use to build the best multichannel strategy.
ConvaTec
Vanessa Thiburce, Associate Marketing Director - France - June 2021
14-15 October 2025
Live online (CET timing)
Early bird € 2 670
(Full fee € 2 870)
(until 12/09/2025)
9-10 December 2025
Brussels
Early bird € 2 970
(Full fee € 3 370)
(until 24/10/2025)
Group Discount:
Team discounts can be offered to 2 or more delegates from the same company.
Email Annelies Swaan, Director Business Operations, for more details.
Information about Locations and Timing:
Live online CET courses take place on Zoom between 9 AM and 5 PM CET (Brussels, Amsterdam, Paris time zone).
Live online EST courses take place on Zoom between 8 AM and 4 PM EST (Eastern Standard Time).
Face-to-face courses are held in the Crowne Plaza Brussels Airport hotel (Da Vincilaan 4, 1831 Brussels) running from 9 AM to 5 PM CET. We have an agreement with this hotel to offer beneficial room rates.
You will receive all practical details after your registration.
For any questions related to the above, please do not hesitate to email Margherita Mutto or contact her by phone at +32 472 03 11 38 .
How to Register
Click the green "Register" button on the course session of your preference or download the offline version of the registration form here.
The registration wizard will guide you through the personal and company data that we need to process your registration.
You have the choice between 2 payment options:
Payment by credit card. You will not be required to pay immediately, but you will receive a secured payment link together with the invoice.
Payment via bank transfer
Click "Register Now". You will be sent an automatic email confirming your registration followed by a personal email containing an invoice and further payment instructions.
For assistance with your registration, please email Annelies Swaan or contact her by phone at +32 486 98 52 49.
Included in the Registration Fee:
For live online courses:
Access to a virtual small-class (max 20 participants), expert led course in real-time, using an interactive platform for break-out rooms, whiteboard exercises, polling, plenary discussions and chats.
Course material will be provided to you in both digital format (by email) and in hard copy (by post, so you can make notes during the course).
Certificate of attendance signed by the experts and CELforPharma.
For face-to-face courses:
Participation in a small-class (max 20 participants), expert led face-to-face course with interactive group exercises and plenary discussions. You will have the opportunity to meet the experts and discuss your own projects/issues during the breaks.
Course material will be provided to you in both digital format (by email) and in hard copy (so you can make notes during the course).
Opportunities for networking and informal discussions during coffee/tea breaks and lunch.
A group dinner in a nearby restaurant on the evening of day 1.
Certificate of attendance signed by the experts and CELforPharma.
VAT Information
The prices on our website are excluding VAT. Depending on the format of the course (face-to-face in Brussels or live online or self-study programme) and your location, we are obliged by Belgian law to apply VAT.
We are obliged by Belgian law to apply VAT in the following cases:
Face-to-Face public course organised in Belgium
Article 53 of the European Union VAT Directive 2006/112 states that : “The place of supply of services in respect of admission to cultural, artistic, sporting, scientific, educational, entertainment or similar events, such as fairs and exhibitions, and of ancillary services related to the admission, supplied to a taxable person, shall be the place where those events actually take place.”
If the course that you register for takes place in Belgium, we are obliged to charge 21% Belgian VAT.
However, you can recover this Belgian VAT through the refund procedure. Note that this procedure differs depending on the country where you are located. It is best to contact your local VAT administration for this.
Online Public courses - live webinar
Webinars where the participants can communicate among themselves or ask questions to the speaker(s) (be it verbally, via a chat function or similar), are considered as ‘a service supplied by electronic means’ by the Belgian VAT administration.
According to Article 56 of the European Union VAT Directive 2006/112, these services supplied by electronic means take place where the customer is established. Therefore, we follow the VAT rules applicable to the country of your invoicing address.
Self-Study Programme:
A self-study programme is a service provided electronically. It is the period of self-study that is the most important in our self-study Basics of Health Economics and not the kickoff and closing webinars. As a result, the place of the service is where the customer is established. Therefore, we follow the VAT rules applicable to the country of your invoicing address.
Group Discounts
Team discounts can be offered to 2 or more delegates from the same company.
Email Annelies Swaan, Director Business Operations, for more details.
Transfer & Cancellation Policy
Flexible Transfer
If a registrant is unable to attend the scheduled course, they can avoid any cancellation charges by providing a suitable replacement participant.
Alternatively, the registrant may transfer once, on a 'space-available' basis and at no extra cost, to another course of the same value held within one year of the original course date, provided this is done at least three weeks prior to the event.
Registration Cancellation
Less than 14 days prior to the course date: The registrant is liable to pay the full invoiced registration fee.
Between 15 and 30 days prior to the course date: The registrant is liable to pay 50% of the invoiced registration fee.
More than 30 days prior to the course date: The registrant is liable to pay a cancellation fee of € 450 per registrant.
If a registrant postpones their participation to a future course and subsequently cancels again, no refund will be issued for the registration fees.
Benefits of CELforPharma’s face-to-face courses:
You have the unique opportunity to interact one-to-one with the expert(s).
Plenty of opportunity for informal one-to-one and group conversations with your international peers to exchange experiences and ideas, to discuss issues and to network.
Face-to-face interactions allow for more depth during Q&As and group work.
You can step away from your daily routine in the office and enjoy a more focused learning experience in a comfortable business hotel environment.
Benefits of CELforPharma’s live online courses:
The formal programme is as impactful as a face-to-face course thanks to the highly interactive format (using breakouts, polls, quizzes …).
No travel & accommodation expenses
You can attend the course from the comfort of your own office or home.
We send you the course materials by post so that you can take notes and fully engage with the course content.
No, if you choose credit card payment, we will send you a secure payment link together with the invoice.
Team discounts can be offered for 2 or more registrations confirmed at the same time. The level of discount will depend on the number of registrations and the availability of seats.
Email Annelies Swaan, Director Business Operations, for more details.
Depending on the format of the course (face-to-face in Brussels or live online or self-study programme) and your location, we are obliged by Belgian law to apply VAT in the following cases:
Face-to-Face public course organised in Belgium
Article 53 of the European Union VAT Directive 2006/112 states that : “The place of supply of services in respect of admission to cultural, artistic, sporting, scientific, educational, entertainment or similar events, such as fairs and exhibitions, and of ancillary services related to the admission, supplied to a taxable person, shall be the place where those events actually take place.”
If the course that you register for takes place in Belgium, we are obliged to charge 21% Belgian VAT.
However, you can recover this Belgian VAT through the refund procedure. Note that this procedure differs depending on the country where you are located. It is best to contact your local VAT administration for this.
Online Public courses - live webinar
Webinars where the participants can communicate among themselves or ask questions to the speaker(s) (be it verbally, via a chat function or similar), are considered as ‘a service supplied by electronic means’ by the Belgian VAT administration.
According to Article 56 of the European Union VAT Directive 2006/112, these services supplied by electronic means take place where the customer is established. Therefore, we follow the VAT rules applicable to the country of your invoicing address.
Self-Study Programme:
A self-study programme is a service provided electronically. It is the period of self-study that is the most important in our self-study Basics of Health Economics and not the kickoff and closing webinars. As a result, the place of the service is where the customer is established. Therefore, we follow the VAT rules applicable to the country of your invoicing address.
Our face-to-face courses are held in the Crowne Plaza Brussels Airport hotel (Da Vincilaan 4, 1831 Brussels).
We have an agreement with this hotel to offer beneficial room rates. Upon your registration, we will assist you to make your hotel booking.
For any assistance in this matter please do not hesitate to email Margherita Mutto, Course Coordinator, or contact her by phone at +32 472 03 11 38.
We do not record our live online public courses as we want to offer a safe environment for all attendees to share their experiences and freely ask questions.
This way, by participating in our courses, you do not only learn from our expert faculty but also from your international peers in the room.
No, we don't sell the course materials as a stand-alone.
Without the expert's explanation, the exercises and the discussions with other course participants, there is very little value in the slides.
Email Inge Cornelis (Director, Client & Product Projects) to help you choose the course that is best suited.
Yes!
We have helped many managers to set up an in-house training programme for their team.
Email Inge Cornelis (Director, Client & Product Projects) to discuss your team training needs.
Do you have any other questions?
Email Annelies Swaan or call +32 486 98 52 49.
People attending this course are typically also interested in:
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Course Details
Upcoming Session
14-15 October 2025, Live online (CET timing)
Early bird € 2 670
(Full fee € 2 870)
(until 12/09/2025) Prices are excl. VAT
Many pharma marketers fail to make optimal use of digital channels.
They jumble tactics and strategy, lack awareness of how channels interact, and do not have a good measurement framework in place to convincingly demonstrate and optimise ROI.
An omnichannel brand marketing strategy should come first, before the development of any content and services, and before making decisions about which online and offline channels to use.
Next, success depends on the smart use of the appropriate mix of tactics.
This two-day course will equip you with an effective toolbox to address these challenges and get on top of the omnichannel game.
You will have the opportunity to consult directly with experienced omnichannel engagement experts. And you’ll also engage in meaningful discussions and share experiences with international peers, making this a truly unique learning experience!
The course provided valuable insights and a structured approach to omnichannel strategy in pharma marketing. The mix of theory and practical exercises was particularly useful. I especially appreciated the transition from multichannel to omnichannel thinking, defining realistic and measurable KPIs, and understanding content in an omnichannel strategy. The presentation style was excellent — engaging and well-structured!
Servier
Bojan Raskovic, Omnichannel Manager - Serbia - March 2025
Online behaviours and needs of pharma’s external stakeholders.
A step-by-step process to define an omnichannel customer engagement strategy.
The six omnichannel communication strategies to consider.
The opportunities, impact and best practices of digital communication channels for pharma & medtech companies.
How to design a system of KPIs to measure the ROI of your digital tactics.
How to correctly use key measurement tools, such as MCQ and NPS.
I appreciated learning about segmentation by potential, behaviour, and channel affinity, as well as the six-step approach. The practical experience during the game really helped bring the concepts to life!
Biotest
Nadja Wetzel, Product Manager - Germany - March 2025
To see the detailed agenda, please submit your details in the form below the table.
Day 1
| Welcome & General Introduction (~30 min) |
| Insights: Online Needs & Behaviours of Stakeholders and Industry Trends (~45 min) |
| The 6-Step Process to Omnichannel Excellence in Pharma Marketing – Focus on Steps 1-2-3 (~45 min) |
| Group Exercise: Defining Leverage Points & Behavioural Change Objectives (~1 h) |
| Lunch Break |
| The 6-Step Process to Omnichannel Excellence – Focus on Steps 4-5 (~1 h 15 min) |
| Empowering Field Forces in the Omnichannel Era (~1 h) |
| Maximising Email Engagement (~45 min) |
Day 2
| Placing Websites at the Heart of Engagement (~45 min) |
| Engaging HCPs and Patients Through Search (~45 min) |
| Optimising the Omnichannel Mix (~45 min) |
| “Next Best Action” – A Blueprint for Success (~45 min) |
| Step 6 of the 6-step Process: Mastering Holistic Measurement (~45 min) |
| Lunch Break |
| Group Exercise: The Customer Experience and Engagement OMNITOPIA Simulation Game (~2 h 30 min) |
| Final Thoughts & Wrap Up (~30 min) |
To see the detailed agenda, please submit your details in the form below:
Jean-Sebastien Struyf & Olga Duvillard are Strategy Consultants with Precision AQ (the new name of Across Health), Europe's leading consultancy specialising in omnichannel customer engagement strategies for life science organisations.
They are healthcare industry leaders in the omnichannel space with specific expertise in patient-centric strategies, campaign management, and omnichannel launch readiness. They have worked on numerous omnichannel projects for leading pharmaceutical and medtech companies across a broad range of therapeutic areas.
Participants praise Jean-Sebastien and Olga as engaging trainers who bring their extensive hands-on experience to life, using real-world omnichannel case studies to create interactive and practical learning experiences.
The "Strategic Omnichannel for Pharma Marketing" course provided a comprehensive overview of omnichannel marketing strategies. The instructors delivered the content in a clear and understandable manner, supported by practical examples. The course offers valuable insights for those looking to improve their marketing approach across various channels. Overall, it's a valuable resource for professionals seeking to enhance their understanding of omnichannel marketing tactics. I recommend this course.
Recordati
Bertille Cabet, International Marketing Manager - France - March 2024
This 2-day workshop is designed for innovative marketing and sales staff who want to enhance customer-centricity through the selective adoption of digital in their communication with HCPs, patients, caregivers...
If you are a consultant, please contact Annelies Swaan, who will check with the faculty whether you can attend.
Would you like to receive a list of anonymised participant profiles from previous sessions?
Email Annelies Swaan
The average Recommendation Score from participants of the last session was
8,8/10!
Testimonials from past participants:
I appreciated learning about segmentation by potential, behaviour, and channel affinity, as well as the six-step approach. The practical experience during the game really helped bring the concepts to life!
Biotest
Nadja Wetzel, Product Manager - Germany - March 2025
The course provided valuable insights and a structured approach to omnichannel strategy in pharma marketing. The mix of theory and practical exercises was particularly useful. I especially appreciated the transition from multichannel to omnichannel thinking, defining realistic and measurable KPIs, and understanding content in an omnichannel strategy. The presentation style was excellent — engaging and well-structured!
Servier
Bojan Raskovic, Omnichannel Manager - Serbia - March 2025
The course provided an excellent opportunity for a full immersion into omnichannel communication. I appreciated the organisation, the speakers, and the overall offering. Thank you!
Chiesi
Carmen Di Palma, Global Omnichannel Specialist - Italy - November 2024
Incredibly relevant and comprehensive. The interactions with my peers were of high quality.
UCB
Devendra Kalkar, Digital Channel Capability Lead - France - November 2024
The course was intense and interesting, combining theory with plenty of group exercises. Practising in this way helped to better understand the theory!
Substipharm
Raphaëlle Tisserand, Marketing & Communication Manager - France - November 2024
This course provided us with high-level content and great interactivity. The time was very well managed, thank you CELforPharma.
Roche
Gözde Altuğ, Marketing Manager - Turkey - March 2024
CELforPharma courses are beyond expectations in comparison with other courses provided by other companies. Every single cent is worth it when you compare it to the amount of knowledge you are gaining.
Chiesi
Filip Zhelev, Product Manager Respiratory - Bulgaria - March 2024
The "Strategic Omnichannel for Pharma Marketing" course provided a comprehensive overview of omnichannel marketing strategies. The instructors delivered the content in a clear and understandable manner, supported by practical examples. The course offers valuable insights for those looking to improve their marketing approach across various channels. Overall, it's a valuable resource for professionals seeking to enhance their understanding of omnichannel marketing tactics. I recommend this course.
Recordati
Bertille Cabet, International Marketing Manager - France - March 2024
The 6-step framework for Omnichannel Marketing in the Medical Devices sector is very actionable, for seasoned professionals and newbies alike! The training delivers pragmatic insights, tools and frameworks in a broad range of areas: strategy, landscape, channels, performance measurement, etc.
Edwards Lifesciences
Cyril Maerten, Europe Omnichannel Marketing Team Lead - Switzerland - November 2023
The course is a great start to be a strategic digital leader. Thanks to the trainers that came with so many great examples that help us understand how it lands in real life!
GSK
Cigdem Cirik, UK Digital & Tech Director - United Kingdom - October 2023
Learned a lot about trends in pharma regarding digital marketing and it was great to be able to share ideas and experiences with the trainers and peers.
Seagen
Catarina Morgado, Senior Data Product Analyst - Switzerland - October 2023
I recommend the course to all those who want to understand how the pharma world has changed and how to remain competitive by refreshing their activities, following the real needs of the customers. First strategy then tactics!
Shionogi
Vincenzo Saccà, Customer & Sales Excellence Ass. Director - Italy - October 2023
Learning with and from experienced peers is such a great, enriching feeling.
Galapagos
Wim Ysewyn, Hospital Product & Digital Specialist - Belgium - October 2023
Inspirational training with lots of relevant content. I really enjoyed learning about the overview of the various digital channels available and the valuable tools to support the different strategy choices. The great content was supported by many useful practical examples and moments to interact and discuss. Thank you.
Zoll
Alessio Sacchettini, Marketing Manager EMEA - Italy - June 2023
Amazing overall experience, lots of learning, I want more!
Seagen
Antonio Fernandez Huerta, Lead IT Commercial - Switzerland - June 2023
I want to thank the trainers of the course for the experience they gave us!
Takeda
Petra Chmelenska, Brand Manager & Patient Initiatives - Czech Republic - March 2023
Amazing course that every Marketer should take.
Seagen
Annick Whyte, Head IT International - Switzerland - June 2023
Very good course. Well-structured and inspiring content. Great speakers and insightful interaction with both speakers and peers.
IBSA Institut Biochimique
Marialuisa Fino, Therapeutic Area Manager - Switzerland - March 2023
I am so glad I attended this course. It had so much useful information, interaction and many opportunities to put theory into practice. A great course experience!
Adamed
Michele Maduri, Product Manager - Italy - March 2023
It is useful to understand digital in the pharma context and go through case studies, data, polls, peer discussions and examples to contextualise that content. This course did all of this very well. I now feel more confident about applying digital strategy to a pharma context and have a wider range of tools to consider.
WeDisrupt
Tanya Hemphill, Digital Marketing Consultant - United Kingdom - March 2023
A dynamic course that is very rich in information, with a good balance between theory and practice. I learned a lot in two days thanks to the expert trainers. Thank you CELforPharma, I am very glad I attended.
Amira Bourayou, Product Manager - Canada - December 2022
The facilitators of this course were awesome and very knowledgeable. There was a great mix of theory, exercises, group discussions, and real cases throughout. The content focused on our business needs such as how to measure success and how to ensure successful orchestration. It was relevant to our daily work and was very practical. In addition, it was truly a joy to meet and interact with participants from around the world with various expertise. Well done CELforPharma!
Gilead Sciences
Angela Ying, Associate Director, Marketing Operations - Taiwan - December 2022
I really enjoyed the 2 days. The course was well delivered by excellent presenters and had lots of great insights into strategic digital marketing that I can put into action. The balance of lectures and break out discussions was perfect, with enough time for breaks in between to keep us all focused.
Eduardo de Moura Correia, Marketing Manager EU & RoW - Switzerland - December 2022
This was a very practical training. The experts shared a lot of real-world examples, case studies and insights to support their teachings. They really did their research to ensure we got the most value from the training, it was great!
Gilead Sciences
Erica Chu, Director, Commercial Operations - Taiwan - December 2022
This was a great course to boost your skills in Digital Marketing in Pharma. The experts did a fantastic job of sharing a significant number of real-world cases, examples coupled with engagement to keep us on our toes. The case study in groups also helped solidify the learning by applying it practically, which is quite possibly the best way to learn.
Janssen
Kim Searle, EMEA Web Operations Lead - Belgium - October 2022
While already working on a multi-channel approach, the course was highly valuable to compare our approach to industry benchmarks and getting plenty of ideas in refining our strategy and tactics.
GW Pharmaceuticals
Maria Heinrich, Senior Neurology Account Manager - Austria - October 2022
Thanks for a great couple of days! It was a well-run course with good content, great and knowledgeable presenters and great service from CELforPharma.
Daiichi Sankyo
Steve Fle-Danijelovic, Senior Brand Manager - United Kingdom - October 2022
By attending this course, I have discovered a very smart and efficient way to integrate the omnichannel approach in our commercial plans. Thanks!
Gilead
Juan Pena, Digital and Media Lead - United Kingdom - October 2022
Insightful course, practical examples & tips. Good balance between the interactive parts and the theory. Great speakers, clear explanations.
Amgen
Charlotte Verbeke, Marketing Associate - Belgium - June 2022
I like the content and the way that the course was introduced. The interaction with the other participants was super cool and friendly.
Bial
Guilherme Arruda, Front End Developer - Portugal - June 2022
I really enjoyed this course. Unlike many other digital courses available on the market, it is focused on the pharma business and gives very concrete insights. Jan and Vladimir were great speakers and made the training very tangible with many examples.
Merz Therapeutics
Christine Keppler-Koch, Head of Global Brand Management - Germany - March 2022
Thank you very much for the insightful 2 days! I will definitely be recommending it to other product managers that are at the beginning of their career.
Novartis
Dr. Isabel Barnstorf, Product Manager - Switzerland - March 2022
A clear, concise course that outlines and backs up why you should be using a digital mix when communicating with your customers.
Clinigen Group
Fiona Wiles, Product Manager - United Kingdom - March 2022
Very practical and valuable course that upgrades marketing strategy approaches, including the newest digital channel strategies.
Pfizer
Anna Matokhina, Marketing Lead Antimycotic Portfolio, Hospital BU - Russian Federation - December 2021
Jan and Vladimir give an insightful and interactive course, using their practical experience to bring the theory to life. This two day course helps to support current practice with relevant theoretical background and gives the status quo on optimising digital multi-channel strategies within the pharmaceutical industry. The interactive way allows learning and sharing of best practices among peers, and Jan and Vladimir give multiple case examples to illustrate practical examples and obtain practical ideas for your own digital multi-channel campaigns.
Norgine
Danny van der Duin, Product Manager - The Netherlands - December 2021
I really enjoyed taking this course. I liked that everything was straightforward. There was never any confusion on assignments, which is always a plus with online courses. The class was very detailed and organised, also considering the complexity of some of the topics.
Chiesi
Alessio Scarcella, Strategy & Execution Lead - Critical Care - EU and ROW - Italy - December 2021
The course met and exceeded my expectations regarding the strategic approach in multi-channel marketing. I give 10’s across the board for the content, the experts and the service from CELforPharma. Thank you for a great online course experience!
Gedeon Richter
Yuksel Ahmedov, Product Manager - Bulgaria - December 2021
This course was practical, clear, useful and shared best practices while clearly stating that the context is constantly evolving.
Servier
Marilena Banica, Marketing Director - Romania - September 2021
Definitely a course I would recommend. It had great trainers who shared their experience through case studies and evidence, great organisation and communication from CELforPharma and amazing interaction between the attendees. What more could you want! Thank you a lot.
FOLLOW
Paulo Morais, Business Manager - Portugal - September 2021
I decided to do this course as part of my personal development plan after working in marketing for 1 year. It gave insights and content which were up-to-date, addressing all the relevant strategic aspects for successful digital marketing initiatives. The course trainers had a lot of expertise and the preparation and availability of the CELforPharma contact was excellent. My special highlights were the breakout sessions in smaller groups which allowed for intense discussions and the opportunity to learn from other marketeers with a passion for what they do. A big thanks to you all!
Janssen
Dr. Edem Ama Kulikov, Product Manager Gastro - Germany - June 2021
A strategic and hands-on training to know, understand, integrate and manage the digital pharma marketing world. I would especially recommend this course, which offers a holistic and integrative perspective to the world of digital marketing (which is a fascinating area, not scary if well prepared) to all pharma marketing professionals.
Arven Pharmaceuticals
Ozgur Korkut, Product Manager - Turkey - June 2021
A very good course with great content and experienced speakers. I would highly recommended the course for those who want to learn more about digital marketing and how to implement the tactics. Thanks!
PTC Therapeutics
Sandra Shahinyan, Manager, Global Marketing - Switzerland - June 2021
What a great training with great speakers! There was a good balance between theory, examples and getting to practice our learnings during exercises. Thanks so much to Jan and Vladimir for running such a nice course and thank you also to CELforPharma for their great help with the organisation and logistics.
Servier
Shaïrah Hodara, Trainer, L&D Marketing & Market Access - France - June 2021
Great training that is adapted to the pharma industry with concrete examples and with tools to use to build the best multichannel strategy.
ConvaTec
Vanessa Thiburce, Associate Marketing Director - France - June 2021
14-15 October 2025
Live online (CET timing)
Early bird € 2 670
(Full fee € 2 870)
(until 12/09/2025)
9-10 December 2025
Brussels
Early bird € 2 970
(Full fee € 3 370)
(until 24/10/2025)
Group Discount:
Team discounts can be offered to 2 or more delegates from the same company.
Email Annelies Swaan, Director Business Operations, for more details.
Information about Locations and Timing:
Live online CET courses take place on Zoom between 9 AM and 5 PM CET (Brussels, Amsterdam, Paris time zone).
Live online EST courses take place on Zoom between 8 AM and 4 PM EST (Eastern Standard Time).
Face-to-face courses are held in the Crowne Plaza Brussels Airport hotel (Da Vincilaan 4, 1831 Brussels) running from 9 AM to 5 PM CET. We have an agreement with this hotel to offer beneficial room rates.
You will receive all practical details after your registration.
For any questions related to the above, please do not hesitate to email Margherita Mutto or contact her by phone at +32 472 03 11 38 .
How to Register
Click the green "Register" button on the course session of your preference or download the offline version of the registration form here.
The registration wizard will guide you through the personal and company data that we need to process your registration.
You have the choice between 2 payment options:
Payment by credit card. You will not be required to pay immediately, but you will receive a secured payment link together with the invoice.
Payment via bank transfer
Click "Register Now". You will be sent an automatic email confirming your registration followed by a personal email containing an invoice and further payment instructions.
For assistance with your registration, please email Annelies Swaan or contact her by phone at +32 486 98 52 49.
Included in the Registration Fee:
For live online courses:
Access to a virtual small-class (max 20 participants), expert led course in real-time, using an interactive platform for break-out rooms, whiteboard exercises, polling, plenary discussions and chats.
Course material will be provided to you in both digital format (by email) and in hard copy (by post, so you can make notes during the course).
Certificate of attendance signed by the experts and CELforPharma.
For face-to-face courses:
Participation in a small-class (max 20 participants), expert led face-to-face course with interactive group exercises and plenary discussions. You will have the opportunity to meet the experts and discuss your own projects/issues during the breaks.
Course material will be provided to you in both digital format (by email) and in hard copy (so you can make notes during the course).
Opportunities for networking and informal discussions during coffee/tea breaks and lunch.
A group dinner in a nearby restaurant on the evening of day 1.
Certificate of attendance signed by the experts and CELforPharma.
VAT Information
The prices on our website are excluding VAT. Depending on the format of the course (face-to-face in Brussels or live online or self-study programme) and your location, we are obliged by Belgian law to apply VAT.
We are obliged by Belgian law to apply VAT in the following cases:
Face-to-Face public course organised in Belgium
Article 53 of the European Union VAT Directive 2006/112 states that : “The place of supply of services in respect of admission to cultural, artistic, sporting, scientific, educational, entertainment or similar events, such as fairs and exhibitions, and of ancillary services related to the admission, supplied to a taxable person, shall be the place where those events actually take place.”
If the course that you register for takes place in Belgium, we are obliged to charge 21% Belgian VAT.
However, you can recover this Belgian VAT through the refund procedure. Note that this procedure differs depending on the country where you are located. It is best to contact your local VAT administration for this.
Online Public courses - live webinar
Webinars where the participants can communicate among themselves or ask questions to the speaker(s) (be it verbally, via a chat function or similar), are considered as ‘a service supplied by electronic means’ by the Belgian VAT administration.
According to Article 56 of the European Union VAT Directive 2006/112, these services supplied by electronic means take place where the customer is established. Therefore, we follow the VAT rules applicable to the country of your invoicing address.
Self-Study Programme:
A self-study programme is a service provided electronically. It is the period of self-study that is the most important in our self-study Basics of Health Economics and not the kickoff and closing webinars. As a result, the place of the service is where the customer is established. Therefore, we follow the VAT rules applicable to the country of your invoicing address.
Group Discounts
Team discounts can be offered to 2 or more delegates from the same company.
Email Annelies Swaan, Director Business Operations, for more details.
Transfer & Cancellation Policy
Flexible Transfer
If a registrant is unable to attend the scheduled course, they can avoid any cancellation charges by providing a suitable replacement participant.
Alternatively, the registrant may transfer once, on a 'space-available' basis and at no extra cost, to another course of the same value held within one year of the original course date, provided this is done at least three weeks prior to the event.
Registration Cancellation
Less than 14 days prior to the course date: The registrant is liable to pay the full invoiced registration fee.
Between 15 and 30 days prior to the course date: The registrant is liable to pay 50% of the invoiced registration fee.
More than 30 days prior to the course date: The registrant is liable to pay a cancellation fee of € 450 per registrant.
If a registrant postpones their participation to a future course and subsequently cancels again, no refund will be issued for the registration fees.
Benefits of CELforPharma’s face-to-face courses:
You have the unique opportunity to interact one-to-one with the expert(s).
Plenty of opportunity for informal one-to-one and group conversations with your international peers to exchange experiences and ideas, to discuss issues and to network.
Face-to-face interactions allow for more depth during Q&As and group work.
You can step away from your daily routine in the office and enjoy a more focused learning experience in a comfortable business hotel environment.
Benefits of CELforPharma’s live online courses:
The formal programme is as impactful as a face-to-face course thanks to the highly interactive format (using breakouts, polls, quizzes …).
No travel & accommodation expenses
You can attend the course from the comfort of your own office or home.
We send you the course materials by post so that you can take notes and fully engage with the course content.
No, if you choose credit card payment, we will send you a secure payment link together with the invoice.
Team discounts can be offered for 2 or more registrations confirmed at the same time. The level of discount will depend on the number of registrations and the availability of seats.
Email Annelies Swaan, Director Business Operations, for more details.
Depending on the format of the course (face-to-face in Brussels or live online or self-study programme) and your location, we are obliged by Belgian law to apply VAT in the following cases:
Face-to-Face public course organised in Belgium
Article 53 of the European Union VAT Directive 2006/112 states that : “The place of supply of services in respect of admission to cultural, artistic, sporting, scientific, educational, entertainment or similar events, such as fairs and exhibitions, and of ancillary services related to the admission, supplied to a taxable person, shall be the place where those events actually take place.”
If the course that you register for takes place in Belgium, we are obliged to charge 21% Belgian VAT.
However, you can recover this Belgian VAT through the refund procedure. Note that this procedure differs depending on the country where you are located. It is best to contact your local VAT administration for this.
Online Public courses - live webinar
Webinars where the participants can communicate among themselves or ask questions to the speaker(s) (be it verbally, via a chat function or similar), are considered as ‘a service supplied by electronic means’ by the Belgian VAT administration.
According to Article 56 of the European Union VAT Directive 2006/112, these services supplied by electronic means take place where the customer is established. Therefore, we follow the VAT rules applicable to the country of your invoicing address.
Self-Study Programme:
A self-study programme is a service provided electronically. It is the period of self-study that is the most important in our self-study Basics of Health Economics and not the kickoff and closing webinars. As a result, the place of the service is where the customer is established. Therefore, we follow the VAT rules applicable to the country of your invoicing address.
Our face-to-face courses are held in the Crowne Plaza Brussels Airport hotel (Da Vincilaan 4, 1831 Brussels).
We have an agreement with this hotel to offer beneficial room rates. Upon your registration, we will assist you to make your hotel booking.
For any assistance in this matter please do not hesitate to email Margherita Mutto, Course Coordinator, or contact her by phone at +32 472 03 11 38.
We do not record our live online public courses as we want to offer a safe environment for all attendees to share their experiences and freely ask questions.
This way, by participating in our courses, you do not only learn from our expert faculty but also from your international peers in the room.
No, we don't sell the course materials as a stand-alone.
Without the expert's explanation, the exercises and the discussions with other course participants, there is very little value in the slides.
Email Inge Cornelis (Director, Client & Product Projects) to help you choose the course that is best suited.
Yes!
We have helped many managers to set up an in-house training programme for their team.
Email Inge Cornelis (Director, Client & Product Projects) to discuss your team training needs.
Do you have any other questions?
Email Annelies Swaan or call +32 486 98 52 49.
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