Learn

1. To understand the full impact of the MSL role on the success of a pharmaceutical company.
2. How you, as an MSL, add the greatest value and how to prioritise activities towards maximising this value.
3. The structure and purpose of a Medical Plan, and how you can contribute to it.
4. How to perform a SWOT and Confrontation Matrix such that the outcome determines the Critical Success Factors of your tactical plan.
5. How to identify and map KOLs, how to structure your KOL plan and determine the optimal tactical mix, and how to build relationships based on mutual benefits.
6. How to optimally plan and implement tactics: Advisory Boards, scientific interchange, CME, etc.
7. How to optimally contribute to team performance and how to align your activities cross-functionally.

Why You Should Attend

While the Medical Science Liaison (MSL) function is relatively new in the pharma industry, its role has become even more important during COVID-times, and that will remain so in the future. Therefore, all MSLs absolutely need to acquire critical business acumen competencies as early as possible in their career.  

The impact of MSLs is potentially huge because they act at the forefront of the customer engagement process, at a very high and scientific level. However, to be impactful and make the difference, MSLs must understand how their role fits into the bigger picture and how to work effectively with the other roles in the company. They should know how to plan and implement tactics such that they optimally contribute to the success of a pharma company in its therapeutic markets. The successful MSL understands his/her internal and external stakeholders thoroughly, appreciates what drives them and knows how to add value.

The Content: This course provides you with a complete overview of the MSL function and with the theoretical insights to understand how to achieve the highest impact as an MSL. It is also very practical and hands-on: it dives deeply into the critical success factors and dos & don’ts of MSL tactics, and discusses common issues such as compliance and how to work effectively with other functions like marketing, sales and clinical. The content equips MSLs with concepts and tools to pro-actively plan the most impactful MSL tactics, to effectively implement them, and to work synergistically within teams.

The Expert: Maaike Addicks is a physician with over 15 years of experience in the field of Medical Affairs, having fulfilled many different roles within Medical Affairs departments, both on a local and international level. As a former leader in the Medical Department, she is very familiar with the expectations and challenges of MSLs, the issues they encounter and how to address them. Maaike is a passionate trainer, an excellent moderator and strongly believes in using interaction to increase knowledge and skills.

The Business Acumen for Medical Science Liaisons course is the only available public training course delivered by Maaike Addicks on this topic.

Dates & Locations

All live online CELforPharma courses are hosted in Zoom.

Our face-to-face courses take place at the Crowne Plaza Brussels Airport (Da Vincilaan 4, 1831 Brussels), a four-star hotel located 5 minutes from Brussels National Airport and 30 minutes by taxi from Brussels South train station (Thalys, TGV, Eurostar).
 

• 21-22 September 2023, face-to-face in Brussels

  Day 1: 10:00 - 17:00 CET (Brussels/Amsterdam/Paris)
  Day 2: 08:30 - 16:30 CET (Brussels/Amsterdam/Paris)

• 14-15 December 2023, live online

  Day 1: 10:00 - 17:00 CET (Brussels/Amsterdam/Paris)
  Day 2: 09:30 - 17:00 CET (Brussels/Amsterdam/Paris)

Hotel Booking Assistance

As part of our strong relationship with the Crowne Plaza Brussels Airport, CELforPharma has secured a discount on the daily room rate for our delegates who book their accommodation via us. Upon your registration, we will assist you to make your hotel booking. For any assistance in this matter please do not hesitate to contact Kealeigh Steel, Senior Programme Coordinator (kealeigh.steel@celforpharma.com, tel +32 (0)2 709 01 45).

Included in the Registration Fee - for the live online course​

• Access to a small-class (max 20 participants), expert led course in real-time, using an interactive platform for break-out rooms, whiteboard exercises, polling, plenary discussions and chats.
• Course material, which will be provided to you in both digital format (by email) and in hard copy (by post, so you can make notes during the course).
• Complementary reading material and MSL tools: Confrontation Matrix, Advisory Board Checklist, Medical Plan PowerPoint template, KOL planning Excel template.
• Certificate of attendance signed by the expert and CELforPharma.
• The expert Maaike Addicks, MD is available for Q&A via email after completion of the course.

Included in the Registration Fee - for the face-to-face course

• Participation in a small-class (max 20 participants), expert led face-to-face course with interactive group exercises and plenary discussions. You will have the opportunity to meet the expert(s) and discuss your own projects/issues during the breaks.
• Course material, which will be provided to you in both digital format (by email) and in hard copy (so you can make notes during the course).
• Coffee, tea & refreshments during the course.
• Informal networking lunch.
• Group dinner in the evening of Day 1.
• Certificate of attendance signed by the expert and CELforPharma.

Group Discounts

Team discounts can be offered to 3 or more delegates from the same company.
Contact Annelies Swaan, Director Business Operations, (aswaan@celforpharma.com) for more details.

How to Register

1. Click the "Register Here" button on this page.
2. Choose a course date, then fill out your personal details and company / invoicing details.
3. Choose to pay via bank transfer or by credit card (through a secure payment link, which you will receive together with the invoice).
4. Click "Confirm Registration". You will be sent an automatic email confirming your registration followed by a personal email containing an invoice and further payment instructions.

For assistance in registering, raising a PO or invoicing, please do not hesitate to contact Kealeigh Steel.
(email: kealeigh.steel@celforpharma.com or call: +32 2 709 01 45)

Transfer & Cancellation Policy

Flexible Transfer

• If a registrant cannot attend the scheduled course, he/she can avoid any cancellation charge by sending a suitable replacement participant.
• Alternatively, the registrant can transfer once on a “space available” basis at no extra cost, until 3 weeks prior to the event, to another course of the same value held within one year of the original course date.

Registration Cancellation

• Less than 14 days prior to the course date: registrant liable to pay the full invoiced registration fee.
• Between 15 and 30 days prior to the course date: registrant liable to pay 50% of the invoiced registration fee.
• More than 30 days prior to the course date: registrant liable to pay a cancellation fee of € 450 per registrant.
• If a registrant postpones his/her participation to a future course, and cancels again, no refund can be claimed for registration fees.