A 2-Day Training Course Delivered By
Maaike Addicks, MD

Maaike Addicks, MD

  • Physician with over 15 years of experience in Medical Affairs in mid-size and big pharma, in both headquarters and national affiliates, across a wide spectrum of therapeutic areas.
  • Maaike has 10 years of experience in managing Medical Managers, Medical Advisors and MSLs, with both hands-on and strategic experience in Medical Affairs.
  • Experienced in Medical Affairs Development, as well as Change Management in different companies.
  • Led the development of the Medical Affairs Competency Matrix for the Dutch Association of Pharmaceutical Medicine.


  1. To understand the full impact of the MSL role on the success of a pharmaceutical company.
  2. How you, as an MSL, add the greatest value and how to prioritise activities towards maximising this value.
  3. The structure and purpose of a Medical Plan, and how you can contribute to it.
  4. How to perform a SWOT and Confrontation Matrix such that the outcome determines the Critical Success Factors of your tactical plan.
  5. How to identify and map KOLs, how to structure your KOL plan and determine the optimal tactical mix, and how to build relationships based on mutual benefits.
  6. How to optimally plan and implement tactics: Advisory Boards, scientific interchange, CME, etc.
  7. How to optimally contribute to team performance and how to align your activities cross-functionally.

Additional Benefits

  • Share best practices and discuss issues with MSLs from other companies.
  • Discussions will help you to formulate and to better communicate the added value and the role of the MSL in your individual situation.
  • Put the learnings into practice immediately through handy checklists and decision-support tools (e.g. Confrontation Matrix, Advisory Board Checklist, Medical Plan PowerPoint template, KOL planning Excel template).


Why You Should Take This Online Course

While the Medical Science Liaison (MSL) function is relatively new in the pharma industry, its role has become even more important during COVID-times, and that will remain so in the future. Therefore, all MSLs absolutely need to acquire critical business acumen competencies as early as possible in their career.  

The impact of MSLs is potentially huge because they act at the forefront of the customer engagement process, at a very high and scientific level. However, to be impactful and make the difference, MSLs must understand how their role fits into the bigger picture and how to work effectively with the other roles in the company. They should know how to plan and implement tactics such that they optimally contribute to the success of a pharma company in its therapeutic markets. The successful MSL understands his/her internal and external stakeholders thoroughly, appreciates what drives them and knows how to add value.

The Content: This online course provides you with a complete overview of the MSL function and with the theoretical insights to understand how to achieve the highest impact as an MSL. It is also very practical and hands-on: it dives deeply into the critical success factors and dos & don’ts of MSL tactics, and discusses common issues such as compliance and how to work effectively with other functions like marketing, sales and clinical. The content equips MSLs with concepts and tools to pro-actively plan the most impactful MSL tactics, to effectively implement them, and to work synergistically within teams.

The Expert: Maaike Addicks is a physician with over 15 years of experience in the field of Medical Affairs, having fulfilled many different roles within Medical Affairs departments, both on a local and international level. As a former leader in the Medical Department, she is very familiar with the expectations and challenges of MSLs, the issues they encounter and how to address them. Maaike is a passionate trainer, an excellent moderator and strongly believes in using interaction to increase knowledge and skills.

The Business Acumen for Medical Science Liaisons course is the only available online course delivered by Maaike Addicks on this topic.


Agenda of the ONLINE Business Acumen for MSLs course

Timing of the online course will be (approximately) 10:00 -17:00 CET
Please take into account that all hours are noted in Brussels Time, so carefully convert into your local time zone!
There will be a 45-60 minute pause for lunch alongside some short breaks offered throughout the day.

Day 1

10:00 - 13:00 CET: Adding Value With Your Unique MSL Role

  • The importance of the MSL within the pharmaceutical company
  • Your added value to internal and external stakeholders
  • The future of Medical Affairs
  • Interactive exercises and group discussions, focusing on the value of the MSL


14:00 - 17:00 CET: Medical Planning

  • The anatomy of a Medical Plan
  • Using a SWOT and Confrontation Matrix to determine the Critical Success Factors of your plan.
  • Alignment between Brand Plan, Global and Local Medical Plans.
  • Interactive exercises and group discussions to increase understanding of the Medical Plan, share best practices and apply the knowledge to your own plans


Day 2

10:00 - 13:00 CET: KOL Planning & Engagement

  • The importance and role of the KOL for pharma
  • Identification and mapping of KOLs
  • KOL goals and tactics
  • Working with your commercial colleagues
  • Interactive exercises and group discussions diving deep into KOL management and sharing insights


14:00 - 17:00 CET: Medical Affairs Tactics

  • Overview and explanation of Medical Affairs Tactics (such as CME, round tables, scientific exchange, etc)
  • Choosing the best Medical Affairs Tactics to achieve your goals
  • Assessing the ROI of your Medical Affairs Tactics by mapping on impact, reach and effort
  • Focus on the Advisory Board: 9,5 steps for success
  • Discussing real life case studies, best practices and do’s and don’ts


>> Click here if you wish to receive the PDF brochure of this course

Learning Methodology

Maaike is a passionate trainer with a strong preference for interactive learning styles. Her online MSL course includes group exercises and discussions, polls, whiteboard exercises, virtual break-out rooms, reading assignments, and plenary discussion sessions, all of which are designed to enable participants to not only apply the theory but also effectively learn from their peers. You also receive additional training materials and tools that you can refer to and use after completion of the course.

Real life examples from the Medical Affairs point of view will be used and discussed, and tools will be provided so that delegates can use the acquired new skills and knowledge in their daily job.

One of the most valuable aspects of attending any CELforPharma course is not only being able to have your specific questions answered by a leading expert, but also having the opportunity to meet, share experiences and have in-depth discussions with your international peers.

infoThe typical audience size of our courses ranges from 6 to 24 (max) participants.

Who Should Attend?

This is the perfect course for all Medical Science Liaisons with a scientific profile that either have been recently recruited or only have some years of experience as MSL (0-5 yrs).


Past Participants

Below is a non-exhaustive list of past participants who have benefited from attending this course.


Job Title



Sr. Director Medical Affairs EMEAAbbottBelgium
Medical Science LiaisonAbbVieThe Netherlands
Teamlead Medical Science Liaison DermatologyAbbVieGermany
Medical Science Liaison Manager NeurologyAlexion PharmaGermany
Medical Science LiaisonAlexion PharmaGermany
Medical Science Liaison ManagerAlmirallUnited Kingdom
Medical Science LiaisonAstellasGreece
Medical Science LiaisonDaiichi SankyoUnited Kingdom
Corporate Medical AffairsDr. SchärItaly
International MSL Associate DirectorIpsen PharmaFrance
International MSL DirectorIpsen PharmaFrance
Medical Science Liaison Thrombosis BeneluxLEO PharmaBelgium
Medical Science LiaisonMedisCroatia
Global MSL Excellence ManagerMerckGermany
Director Medical AffairsMorphoSys AGGermany
Business Operations Lead Oncology EUCANMSDUnited Kingdom
Medical Science LiaisonNovartisThe Netherlands
Senior Medical Manager - InsulinsNovo NordiskSwitzerland
Clinical Science ManagerONO Pharma UKUnited Kingdom
Medical Science LiaisonSantenUnited Kingdom
Medical Science LiaisonSantenUnited Kingdom
Postdoctoral Research AssociateUniversity of LiverpoolUnited Kingdom
Medical AdvisorVifor PharmaBelgium
Medical Science LiaisonVifor PharmaAustria



Dates & Locations

All CELforPharma courses are held live online (hosted in Zoom) or in top-class four or five star hotels situated in easily accessible locations, either close to an international airport or near public transportation links in city centre locations.
  • 9-10 March 2021, live online

  • 24-25 June 2021, live online

Included in the Registration Fee

  • Access to an expert led course in real-time, using an interactive platform for break-out rooms, whiteboard exercises, polling, plenary discussions and chats
  • Course material, which will be provided to you in both digital format (by email) and in hard copy (by post, so you can make notes during the course)
  • Complementary reading material and MSL tools: Confrontation Matrix, Advisory Board Checklist, Medical Plan PowerPoint template, KOL planning Excel template
  • Certificate of attendance signed by the expert and CELforPharma
  • The expert Maaike Addicks, MD is available for Q&A via email after completion of the course


Group Discounts

Team discounts can be offered to 3 or more delegates from the same company.
Contact Annelies Swaan, Director Business Operations, (aswaan@celforpharma.com) for more details.


How to Register

  1. Click the "Register Here" button on this page.
  2. Choose a course date, then fill out your personal details and company / invoicing details.
  3. Choose to pay via bank transfer or by credit card.
  4. Click "Confirm Registration". You will be sent an automatic email confirming your registration followed by a personal email containing an invoice and further payment instructions.

For assistance in registering, raising a PO or invoicing, please do not hesitate to contact Kealeigh Steel.
(email: kealeigh.steel@celforpharma.com or call: +32 2 709 01 45)


Transfer & Cancellation Policy

Flexible Transfer

  • If a registrant cannot attend the scheduled course, he/she can avoid any cancellation charge by sending a suitable replacement participant.
  • Alternatively, the registrant can transfer once at no extra cost, until 3 weeks prior to the event, to another course held before 31 December 2021.

Participant Cancellation

  • Up to 6 weeks prior to the course: cancellation fee of € 400 per participant.
  • Up to 5 weeks prior to the course: 25% of the invoiced registration fee.
  • Up to 4 weeks prior to the course: 50% of the invoiced registration fee.
  • Up to 3 weeks prior to the course: 75% of the invoiced registration fee.
  • Fewer than 3 weeks or if no notification received: registrant liable to pay invoiced registration fee.
  • If a registrant postpones his/her participation to a future course, and cancels again, no refund can be claimed for registration fees.

Related Courses