Learn

1. The impact of patients on decisions along their journey and the leverage points for your brand.
2. Models for patient segmentation based on the behaviours of health consumers.
3. How to take advantage of digital channels to activate patients.
4. How to create a Patient Support Programme (PSP) that integrates multiple channels and boosts patient engagement.
5. How to optimise your multi-channel mix based on the impact and reach of the various channels.
6. Setting the right Key Performance Indicators for measuring the impact of PSPs.
7. Critical success factors for building a patient-centric organisation.

Why You Should Attend

Patient Centricity is the next big wave in pharma and cuts across multiple functions. The core value of this course is that it teaches hands-on methodologies that are backed up by patient research findings and that use digital multi-channel tactics to activate patients and to support them in their therapy.

The Multi-Channel Patient Engagement Course is the only available public training course delivered by Beverly and Vladimir on the topic of patient-centric multi-channel marketing.

Testimonials

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Dates & Locations

• 19-20 November 2020, live online

CELforPharma online courses are hosted in Zoom and make use of various interactive platforms. A course coordinator is available for technical support.
 

• 27-28 April 2021, Brussels

This course takes place at the Courtyard Marriott Brussels Hotel which is located 15 minutes from Brussels National Airport by complimentary hotel shuttle or taxi and 30 minutes by taxi from Brussels South train station (Thalys, TGV, Eurostar). 

Address: Avenue des Olympiades 6, 1140 Brussels, Belgium
Tel: +32 2 337 08 08
 

• 18-19 November 2021, Zurich

This course takes place at the Hilton Zurich Airport Hotel which is located just five minutes from Zurich Kloten Airport with the complimentary shuttle. Zurich’s vibrant city centre is located only a fifteen minutes’ drive away.

Address: Hohenbuehlstrasse 10, Opfikon-Glattbrugg 8152, Switzerland
Tel: +41 44 828 50 50
 

Hotel Booking Assistance

Having built a strong relationship with each hotel, CELforPharma has secured preferential room rates for our delegates who book their accommodation three weeks or more prior to the course. Upon your registration, we will help you make your hotel booking. For any assistance in this matter please do not hesitate to contact Sarah Nissen, Senior Programme Coordinator (sarah.nissen@celforpharma.com, tel +32 (0)2 709 01 46).

Included in the Registration Fee for the online course​

• Access to an expert led course in real-time, using an interactive platform for break-out rooms, whiteboard exercises, polling, plenary discussions and chats
• Course material, which will be provided to you in both digital format (by email) and in hard copy (by post, so you can make notes during the course)
• Certificate of attendance signed by the expert and CELforPharma
• Flexible transfer option
• Book "Delighting Pharma Customers in the Omnichannel Age" by Ruud Kooi, Fonny Schenck & Beverly Smet of Across Health

Included in the Registration Fee​ for the face-to-face course

• Course Material (Digital & Print Versions)
• Coffee, Tea & Refreshments During the Course
• Lunch During the Course
• A Group Dinner on the First Day
• Certificate of Attendance Signed by the Experts
• Book "Delighting Pharma Customers in the Omnichannel Age" by Ruud Kooi, Fonny Schenck & Beverly Smet of Across Health
• Flexible Transfer Option
• Optimal Safety: Small Groups (16 max) and Spacious Seating

Group Discounts

Team discounts can be offered to 3 or more delegates from the same company.
Contact Inge Cornelis, Director Commercial Communications, (inge.cornelis@celforpharma.com) for more details.

How to Register

1. Click the "Register Here" button on this page.
2. Choose a course date, then fill out your personal details and company / invoicing details.
3. Choose to pay via bank transfer or by credit card.
4. Click "Confirm Registration". You will be sent an automatic email confirming your registration followed by a personal email containing an invoice and further payment instructions.

For assistance in registering, raising a PO or invoicing, please do not hesitate to contact Kealeigh Steel.
(email: kealeigh.steel@celforpharma.com or call: +32 2 709 01 45)

Transfer & Cancellation Policy

Flexible Transfer

• If a registrant cannot attend the scheduled course, he/she can avoid any cancellation charge by sending a suitable replacement participant.
• Alternatively, the registrant can transfer once at no extra cost, until 3 weeks prior to the event, to another course held before 31 December 2021.

Participant Cancellation

• Up to 6 weeks prior to the course: cancellation fee of € 400 per participant.
• Up to 5 weeks prior to the course: 25% of the invoiced registration fee.
• Up to 4 weeks prior to the course: 50% of the invoiced registration fee.
• Up to 3 weeks prior to the course: 75% of the invoiced registration fee.
• Fewer than 3 weeks or if no notification received: registrant liable to pay invoiced registration fee.
• If a registrant postpones his/her participation to a future course, and cancels again, no refund can be claimed for registration fees.