- Senior Consultant with Across Health, Europe's leading consultancy specialised in eCRM and digital communication in life sciences.
- Healthcare industry leader in the multi-channel space with specific expertise in patient-centric strategy and campaign management.
- Worked as dedicated digital marketing consultant for big players in the healthcare industry (e.g. Johnson & Johnson).
Vladimir Rogiers & Beverly Smet
- Senior Consultant & Managing Partner with Across Health, Europe’s leading consultancy specialised in eCRM and digital communication in life sciences.
- Healthcare industry leaders in the multi-channel space with specific expertise in patient-centric strategy and campaign management.
- Both Beverly & Vladimir have worked as dedicated digital marketing consultants for big players in the healthcare industry (e.g. Johnson & Johnson).
- The impact of patients on decisions along their journey and the leverage points for your brand.
- Models for patient segmentation based on the behaviours of health consumers.
- How to take advantage of digital channels to activate patients.
- How to create a Patient Support Programme (PSP) that integrates multiple channels and boosts patient engagement.
- How to optimise your multi-channel mix based on the impact and reach of the various channels.
- Setting the right Key Performance Indicators for measuring the impact of PSPs.
- Critical success factors for building a patient-centric organisation.
- You will learn the dos & don’ts and pitfalls of patient activation and support programmes during practical exercises and discussions of real-life examples.
- Receive Across Health’s training book 'Delighting Pharma Customers in the Omnichannel Age'.
Why You Should Attend
Patient Centricity is the next big wave in pharma and cuts across multiple functions. The core value of this course is that it teaches hands-on methodologies that are backed up by patient research findings and that use digital multi-channel tactics to activate patients and to support them in their therapy.
The Multi-Channel Patient Engagement Course is the only available public training course delivered by Beverly and Vladimir on the topic of patient-centric multi-channel marketing.
Agenda of The Multi-Channel Patient Engagement Course
Welcome & Audience Expectations
Patient Centricity in Pharma: The Landscape
Creating a Patient-Centric Awareness and Activation Programme
Creating a Patient-Centric Awareness and Activation Programme (cont'd)
Group Exercise 1
Adherence - How to Support Patients in Their Therapy
Group Exercise 2 - Create a MC Patient Support Programme Blueprint
Recap of Day 1
Group Exercise 3
How to Measure the Impact of your Patient Support Programmes (KPIs)
Beyond the Pill
Group Exercise 4 - Building a Patient-Centric Organisation - Critical Success Factors
What Does the Future Bring?
Final Discussion & Close
>> Click here if you wish to receive the PDF brochure of this course
Interactive theoretical lectures alternate with group exercises so that you can practice the methodologies. Apart from theoretical content during lectures, the faculty will discuss successful cases to illustrate the theory.
Beverly and Vladimir are very experienced in leading interactive sessions, using technologies such as voting pads, and will actively engage participants in discussions. As a past participant of Beverly Smet once wrote in a testimonial “… any question you may think of will be answered by the end of the course."
One of the most valuable aspects of attending any C.E.L.forpharma course is not only being able to have your specific questions answered by a leading expert, but also having the opportunity to share experiences and have in-depth discussions with your international peers.
|The typical audience size of our courses ranges from 6 to 24 (max) participants.|
Who Should Attend?
First and foremost, all executives in marketing and medical functions responsible for, or contributing to, the design and development of patient-centric initiatives:
- Business Unit Director/Managers
- Medical Directors/Managers
- Brand/Product Managers
- Digital Marketers
- Business Intelligence Managers
- Patient Adherence/Solutions Managers
In addition, this seminar will be beneficial to executives in other functional areas (e.g. Clinical) and other sectors of the healthcare industry interested in patient-centric marketing strategies and tactics.
As this course is delivered by Beverly Smet and Vladimir Rogiers of Across Health, a leading pharma consultancy company, executives from other professional service agencies should request approval prior to registering for this course. Please contact Inge Cornelis, Director Commercial Communications, for more information (email@example.com, tel +32 (0)2 709 01 43).
Below is a non-exhaustive list of past participants who have benefited from attending this course.
|EMEA Senior Product Manager - Structural Heart||Abbott||Belgium|
|Senior Field Product Manager||Abbott||Germany|
|Regional Therapy Manager Structural Heart Abbott Vascular||Abbott||Netherlands|
|Senior Global Product Manager||Almirall||Spain|
|Senior Global Product Manager Global Dermatology Business Unit||Almirall||Spain|
|Brand Manager||Bayer Healthcare Pharmaceuticals||Germany|
|Multichannel Customer Excellence Manager||Bayer Healthcare Pharmaceuticals||Turkey|
|Marketing Team Leader Small Animals||Boehringer Ingelheim||United Kingdom|
|Brand Manager I&I||Celgene||Belgium|
|Director Multichannel Marketing||Daiichi Sankyo||Germany|
|Corporate Marketing Manager Hospital Products||Ferrer||Spain|
|Patient Care Manager||Genzyme||Belgium|
|Medical Director Benelux||Johnson & Johnson||Belgium|
|European Patient Care Manager ENT||Medtronic||Switzerland|
|Insight Manager NDD – EUROPE||Merck Group||Italy|
|Head of Patient Service Operations, Region Europe||Merck Group||Germany|
|Director - Integrated Insights Ophthalmology||Novartis||Switzerland|
|Multi-Channel Manager||Roche||United Kingdom|
|Sales & Marketing Excellence Director||Roche||Belgium|
|Informatics & Logistics Director||Roche||Italy|
|Project Director Training||Servier||France|
|Commercial Excellence and Business Development Director||Takeda||Italy|
|Marketing Specialist CNS||Takeda||Switzerland|
|CRM Manager||Takeda||Russian Federation|
|Brand & Customer Manager||Takeda||Belgium|
|Director Commercial Portfolio Mgmt||Teva||Germany|
|Director, Global Marketing||UCB||Switzerland|
|Medical Lead RA||UCB||Belgium|
Dates & Locations
12-13 May 2020, London
This course takes place at the Renaissance London Heathrow Hotel which is located on the perimeter of Heathrow Airport, a short taxi or bus journey from the terminal where the Heathrow Express service to Central London is also situated.
Address: Bath Road, Hounslow, TW6 2AQ, United Kingdom
Tel: +44 20 88 97 63 63
24-25 November 2020, Brussels
This course takes place at the Courtyard Marriott Brussels Hotel which is located 15 minutes from Brussels National Airport by complimentary hotel shuttle or taxi and 30 minutes by taxi from Brussels South train station (Thalys, TGV, Eurostar).
Address: Avenue des Olympiades 6, 1140 Brussels, Belgium
Tel: +32 2 337 08 08
Hotel Booking Assistance
Having built a strong relationship with each hotel, C.E.L.forpharma has secured preferential room rates for our delegates who book their accommodation three weeks or more prior to the course. Upon your registration, we will help you make your hotel booking. For any assistance in this matter please do not hesitate to contact Sarah Nissen, Senior Programme Coordinator (firstname.lastname@example.org, tel +32 (0)2 709 01 46).
Included in the Registration Fee
- Course Material (Digital & Print Versions)
- Coffee, Tea & Refreshments During the Course
- Lunch During the Course
- A Group Dinner on the First Day
- Certificate of Attendance Signed by the Experts
- Book "Delighting Pharma Customers in the Omnichannel Age" by Ruud Kooi, Fonny Schenck & Beverly Smet of Across Health
Team discounts can be offered to 3 or more delegates from the same company.
Contact Inge Cornelis, Director Commercial Communications, (email@example.com) for more details.
How to Register
- Click the "Register Here" button on this page.
- Choose a course date, then fill out your personal details and company / invoicing details.
- Choose to pay via bank transfer / invoice or by credit card.
- Click "Confirm Registration". You will be sent an automatic email confirming your registration followed by a personal email containing an invoice and further payment instructions.
For assistance in registering, raising a PO or invoicing, please do not hesitate to contact Kealeigh Steel.
(email: firstname.lastname@example.org or call: +32 2 709 01 45)
Transfer & Cancellation Policy
- If a registrant cannot attend the scheduled course, he/she can avoid any cancellation charge by sending a suitable replacement participant.
- Alternatively, the registrant can transfer once on a “space available” basis at no extra cost, until 3 weeks prior to the event, to another course held within one year of the original course date.
- Up to 6 weeks prior to the course: cancellation fee of € 400 per participant.
- Up to 5 weeks prior to the course: 25% of the invoiced registration fee.
- Up to 4 weeks prior to the course: 50% of the invoiced registration fee.
- Up to 3 weeks prior to the course: 75% of the invoiced registration fee.
- Fewer than 3 weeks or if no notification received: registrant liable to pay invoiced registration fee.
- If a registrant postpones his/her participation to a future course, and cancels again, no refund can be claimed for registration fees.