The Medical Plan and Tactical Implementation
With Maaike Addicks, MD
Course Details
THE CONTENT
The Medical Plan is the cornerstone of Medical Affairs, providing the roadmap that guides activities and demonstrates how the function contributes to brand and company success. A well-designed plan not only strengthens the team’s impact in engaging with key stakeholders but also enables proactive decision-making and positions Medical Affairs as a vital business partner.
This course equips you with the tools and skills to build a Medical Plan in a logical, structured way. Equally important, it addresses how to make the right choices during tactical implementation — from selecting the most effective tactics to planning and executing them throughout the year to ensure the plan delivers real impact.
If you want to strengthen both your ability to design a Medical Plan and your confidence in bringing it to life through effective execution, this course is an essential investment!
The course clearly showed how to structure a medical plan and what’s needed to organise an advisory board. I especially valued the way it guided us from SWOT analysis to strategic imperatives. Plus, learning from the experiences shared by other participants made it even more insightful.
EG
Gaëlle Houthaeve, Medical Affairs Advisor - Belgium - June 2025
THE EXPERT
Maaike Addicks, MD is an independent Medical Affairs consultant with over 15 years of experience in biotech, mid-sized, and large pharma companies across a wide range of therapeutic areas.
A medical doctor by training with expertise in strategic medical affairs development, change management, and competency building
President of the Medical Affairs Commission of the Dutch Association of Pharmaceutical Medicine (NVFG)
A passionate trainer and consultant, widely respected for her hands-on approach and ability to translate strategy into practical Medical Affairs execution
THE AUDIENCE & INTERACTIVE LEARNING FORMAT
This course is designed for Medical Advisors, MSLs, and Medical Managers who want to build stronger business acumen and maximise the impact of their Medical Plans.
It is particularly valuable for:
Those responsible for or involved in building a Medical Plan who want to learn the right process and use effective decision-making tools
MSLs and Medical Affairs professionals responsible for implementing the plan who want to sharpen their ability to select, plan, and execute tactics that achieve strategic objectives
The expert-led format combines structured teaching with practical tips, real-world examples, and interactive discussions. Through direct interaction with the expert and peer-to-peer exchange, you will explore practical solutions to common challenges and leave with learnings you can apply straight away.
If you are a consultant, please contact Annelies Swaan, who will check with the faculty whether you can attend.
I appreciated the group discussions and breakout rooms, alongside the content itself, which was very relevant and actionable. The good dialogue with both Maaike and my peers helped me gain insights I can put into practice immediately.
Miltenyi Biomedicine
Jessee Porter, Medical Manager - Germany - June 2025
The strategic importance of a Medical Plan and its critical building blocks.
Various easy-to-use, yet impactful tools for strategic decision making.
How a well-crafted Medical Plan lays the foundation for successful external and internal stakeholder engagement.
How to effectively select, plan, and execute Medical Affairs tactics to implement the Medical Plan.
How to assess the ROI of your Medical Affairs tactics.
The course was a transformative experience that reshaped my understanding of Medical Affairs strategy. By delving deeply into the intricacies of Medical Plan structuring, Advisory Board development, and the strategic role of Medical Advisors, I gained comprehensive insights that extend far beyond traditional administrative approaches, demonstrating how medical professionals can drive genuine organisational value and alignment.
Antibiotice
Ioana Mădălina Bran, Medical Advisor - Romania - November 2024
| Welcome & Introductions (~15 min) |
| Part 1: The Strategic Medical Plan (~3 h) |
|
| Lunch Break |
| Part 2: Impactful Medical Affairs Tactics (~4 h) |
|
UPCOMING DATES & FORMATS - FEES
12 November 2025
Live online (CET timing)
Early bird € 1 470
(until 10/10/2025)
(Full fee € 1 670)
4 March 2026
Live online (CET timing)
Early bird € 1 570
(until 30/01/2026)
(Full fee € 1 770)
TIMING & LOCATION
Live Online (CET): Zoom sessions between 9 AM and 5 PM CET (Brussels, Amsterdam, Paris time).
Live Online (EST): Zoom sessions between 8 AM and 4 PM EST (Eastern Standard Time).
Face-to-Face: Held at the Crowne Plaza Brussels Airport (Da Vincilaan 4, 1831 Brussels), between 9 AM and 5 PM CET. Preferential hotel rates available for participants.
All practical details will be shared upon registration. For any questions, please contact Margherita Mutto or call +32 472 03 11 38 .
GROUP DISCOUNTS
Team discounts can be offered to 2 or more delegates from the same company.
Email Annelies Swaan, Director Business Operations, for more details.
HOW TO REGISTER
Click the green “Register” button on your preferred course session.
The registration wizard will guide you through the process.Alternatively, download the offline registration form and send the completed form to Annelies Swaan.
PAYMENT OPTIONS
Credit Card: You’ll receive a secure payment link with your invoice (no immediate payment required).
Bank Transfer: Details provided with your invoice.
For help with registration, email Annelies Swaan or contact her by phone at +32 486 98 52 49.
INCLUDED IN THE REGISTRATION FEE
Access to a highly interactive, small-group online course (max 20 participants)
Course materials in both digital and hard copy format
Complementary reading material and MSL tools: Confrontation Matrix, Advisory Board Checklist, Medical Plan PowerPoint template, KOL planning Excel template.
Certificate of attendance signed by the experts and CELforPharma
The expert Maaike Addicks, MD is available for Q&A via email after completion of the course.
VAT INFORMATION
Prices exclude VAT. VAT application depends on course format and your location:
Face-to-Face in Belgium: 21% Belgian VAT applies
Live online courses & self-study programme: The applicable VAT depends on your invoicing address. Contact your local VAT office for refund procedures where applicable.
TRANSFER & CANCELLATION POLICY
Flexible Transfer
If a registrant is unable to attend the scheduled course, they can avoid any cancellation charges by providing a suitable replacement participant.
Alternatively, the registrant may transfer once, on a 'space-available' basis and at no extra cost, to another course of the same value held within one year of the original course date, provided this is done at least three weeks prior to the event.
Registration Cancellation
Less than 14 days prior to the course date: The registrant is liable to pay the full invoiced registration fee.
Between 15 and 30 days prior to the course date: The registrant is liable to pay 50% of the invoiced registration fee.
More than 30 days prior to the course date: The registrant is liable to pay a cancellation fee of € 450 per registrant.
If a registrant postpones their participation to a future course and subsequently cancels again, no refund will be issued for the registration fees.
The average Recommendation Score from participants of the last session was
8,7/10!
Testimonials from past participants:
The course clearly showed how to structure a medical plan and what’s needed to organise an advisory board. I especially valued the way it guided us from SWOT analysis to strategic imperatives. Plus, learning from the experiences shared by other participants made it even more insightful.
EG
Gaëlle Houthaeve, Medical Affairs Advisor - Belgium - June 2025
I appreciated the group discussions and breakout rooms, alongside the content itself, which was very relevant and actionable. The good dialogue with both Maaike and my peers helped me gain insights I can put into practice immediately.
Miltenyi Biomedicine
Jessee Porter, Medical Manager - Germany - June 2025
The course was a transformative experience that reshaped my understanding of Medical Affairs strategy. By delving deeply into the intricacies of Medical Plan structuring, Advisory Board development, and the strategic role of Medical Advisors, I gained comprehensive insights that extend far beyond traditional administrative approaches, demonstrating how medical professionals can drive genuine organisational value and alignment.
Antibiotice
Ioana Mădălina Bran, Medical Advisor - Romania - November 2024
The course title perfectly describes the contents of the course. The Medical Plan is explained in detail and templates are provided to structure the information. It is great that you can simply ask questions that are relevant to your personal situation to Maaike. It was nice to talk to other Medical Affairs professionals and to learn from their experiences and questions to the expert as well. I recommend this course!
Titus Health Care
Carolien Kerstholt, Medical Advisor - The Netherlands - November 2024
Maaike is an excellent speaker and a pleasure to listen to. I am very happy to have had the opportunity to listen to her and interact with her directly.
Antibiotice
Lusiana Stanescu, Medical Advisor - Romania - November 2024
Excellent detail and insights from Maaike's extensive medical experience. I heard so many 'gems' of knowledge that will be useful. The interaction with other participants was really enjoyable, hearing different angles and experiences. Highly recommended!
AstraZeneca
Muireann Ní Bhaoighill, Senior Scientist - Sweden - June 2024
Great expertise of the trainer and a very well delivered course!
Kenvue
Nik Loveridge, Associate Director, Medical Affairs - United Kingdom - June 2024
There was a lot of interaction during the online meeting. On top of her already very interesting slides, Maaike provided additional real-time information based on her own experience, when answering any questions that had been raised during the sessions.
Advanced Accelerator Applications
Jessica van den Oever, Medical Science Liaison - The Netherlands - December 2023
This course was well organised and very useful!
Terumo BCT
Aaron Haubner, Senior Medical Science Liaison - United States - December 2023
Thank you so much for this course - many opportunities to reflect, network and become a better MSL.
3M
Wendy Ofosu, Senior Medical Science Liaison - United Kingdom - September 2023
Professional, hands-on, excellent course for MSLs starting out or even with longer experience in medical affairs!
Indivior
Tuulia Saarenpaa, Medical Advisor - Finland - September 2023
I received a lot of practical tips and insights relevant to my job role from Maaike during the course and also learned a lot from discussions with the other people who attended. It really was a great course, thanks a lot!
Janssen
Melissa Lo Monaco, Medical Science Liaison Dermatology - Belgium - December 2022
So many actions and thoughts have fallen into place after following this course. I'm super happy with all the strategy and structures that Maaike has discussed and I can't wait to put them into practice as I feel they will make my work more efficient and impactful.
Boehringer Ingelheim
Xanthe van Dierendonck, Medical Science Liaison - The Netherlands - December 2022
Excellent course for anyone working in medical affairs regardless of experience. Maaike has in-depth knowledge and experience of all aspects covering the role and a friendly approach to presenting which all made for lots of fruitful discussions. Thank you!
Indivior
Olof Landelius Torper, Medical Advisor - Sweden - December 2022
The course helped me a lot in understanding my role and which tools to use to best achieve our medical goals. It offers the chance to discuss challenges and opportunities with an expert speaker as well as with colleagues from all over the world.
Sanofi
Anne Seifert, Medical Scientific Liaison Neurology - Germany - September 2022
This course was very informative. The instructor is very clear, structured, to the point, and answered all questions effectively. The organisers were also very helpful and quick to provide information and respond to any queries. I would definitely recommend this course to my colleagues, and I am looking forward to signing up to other courses with CELforPharma.
Gilead
Lina Mostafa, Senior Therapeutic Specialist - United Arab Emirates - September 2022
Highly professional, top-class course for personal growth and development! I give my warmest recommendations for this excellent course lectured and supervised by the experienced Dr Maaike Addicks. Compliments also to the administrative team at CELforPharma, who are outstandingly professional through the whole journey. It’s a WOW experience!
Roosi Verendel Nyberg, Medical Scientific Liaison - Sweden - September 2022
Very useful information, in a very well-structured presentation from a real experienced professional in this Medical Affairs domain.
AbbVie
Cristina Ungureanu, Field Medical Advisor South East Europe - Romania - March 2022
This live online course was really practical. The trainer Maaike Addicks gave us a lot of tools to improve our daily activity. I will treasure every advice!
Italfarmaco
Stefania De Marco, Medical Science Liaison - Italy - March 2022
People attending this course are typically also interested in the below courses.
Need help to find the right course? Email Inge Cornelis (Director, Client & Product Projects) or call +32 473 65 15 77
Course Details
Upcoming Session
12 November 2025, Live online (CET timing)
Early bird € 1 470
(until 10/10/2025)
(Full fee € 1 670)
Prices are excl. VAT
THE CONTENT
The Medical Plan is the cornerstone of Medical Affairs, providing the roadmap that guides activities and demonstrates how the function contributes to brand and company success. A well-designed plan not only strengthens the team’s impact in engaging with key stakeholders but also enables proactive decision-making and positions Medical Affairs as a vital business partner.
This course equips you with the tools and skills to build a Medical Plan in a logical, structured way. Equally important, it addresses how to make the right choices during tactical implementation — from selecting the most effective tactics to planning and executing them throughout the year to ensure the plan delivers real impact.
If you want to strengthen both your ability to design a Medical Plan and your confidence in bringing it to life through effective execution, this course is an essential investment!
The course clearly showed how to structure a medical plan and what’s needed to organise an advisory board. I especially valued the way it guided us from SWOT analysis to strategic imperatives. Plus, learning from the experiences shared by other participants made it even more insightful.
EG
Gaëlle Houthaeve, Medical Affairs Advisor - Belgium - June 2025
THE EXPERT
Maaike Addicks, MD is an independent Medical Affairs consultant with over 15 years of experience in biotech, mid-sized, and large pharma companies across a wide range of therapeutic areas.
A medical doctor by training with expertise in strategic medical affairs development, change management, and competency building
President of the Medical Affairs Commission of the Dutch Association of Pharmaceutical Medicine (NVFG)
A passionate trainer and consultant, widely respected for her hands-on approach and ability to translate strategy into practical Medical Affairs execution
THE AUDIENCE & INTERACTIVE LEARNING FORMAT
This course is designed for Medical Advisors, MSLs, and Medical Managers who want to build stronger business acumen and maximise the impact of their Medical Plans.
It is particularly valuable for:
Those responsible for or involved in building a Medical Plan who want to learn the right process and use effective decision-making tools
MSLs and Medical Affairs professionals responsible for implementing the plan who want to sharpen their ability to select, plan, and execute tactics that achieve strategic objectives
The expert-led format combines structured teaching with practical tips, real-world examples, and interactive discussions. Through direct interaction with the expert and peer-to-peer exchange, you will explore practical solutions to common challenges and leave with learnings you can apply straight away.
If you are a consultant, please contact Annelies Swaan, who will check with the faculty whether you can attend.
I appreciated the group discussions and breakout rooms, alongside the content itself, which was very relevant and actionable. The good dialogue with both Maaike and my peers helped me gain insights I can put into practice immediately.
Miltenyi Biomedicine
Jessee Porter, Medical Manager - Germany - June 2025
The strategic importance of a Medical Plan and its critical building blocks.
Various easy-to-use, yet impactful tools for strategic decision making.
How a well-crafted Medical Plan lays the foundation for successful external and internal stakeholder engagement.
How to effectively select, plan, and execute Medical Affairs tactics to implement the Medical Plan.
How to assess the ROI of your Medical Affairs tactics.
The course was a transformative experience that reshaped my understanding of Medical Affairs strategy. By delving deeply into the intricacies of Medical Plan structuring, Advisory Board development, and the strategic role of Medical Advisors, I gained comprehensive insights that extend far beyond traditional administrative approaches, demonstrating how medical professionals can drive genuine organisational value and alignment.
Antibiotice
Ioana Mădălina Bran, Medical Advisor - Romania - November 2024
| Welcome & Introductions (~15 min) |
| Part 1: The Strategic Medical Plan (~3 h) |
|
| Lunch Break |
| Part 2: Impactful Medical Affairs Tactics (~4 h) |
|
UPCOMING DATES & FORMATS - FEES
12 November 2025
Live online (CET timing)
Early bird € 1 470
(until 10/10/2025)
(Full fee € 1 670)
4 March 2026
Live online (CET timing)
Early bird € 1 570
(until 30/01/2026)
(Full fee € 1 770)
TIMING & LOCATION
Live Online (CET): Zoom sessions between 9 AM and 5 PM CET (Brussels, Amsterdam, Paris time).
Live Online (EST): Zoom sessions between 8 AM and 4 PM EST (Eastern Standard Time).
Face-to-Face: Held at the Crowne Plaza Brussels Airport (Da Vincilaan 4, 1831 Brussels), between 9 AM and 5 PM CET. Preferential hotel rates available for participants.
All practical details will be shared upon registration. For any questions, please contact Margherita Mutto or call +32 472 03 11 38 .
GROUP DISCOUNTS
Team discounts can be offered to 2 or more delegates from the same company.
Email Annelies Swaan, Director Business Operations, for more details.
HOW TO REGISTER
Click the green “Register” button on your preferred course session.
The registration wizard will guide you through the process.Alternatively, download the offline registration form and send the completed form to Annelies Swaan.
PAYMENT OPTIONS
Credit Card: You’ll receive a secure payment link with your invoice (no immediate payment required).
Bank Transfer: Details provided with your invoice.
For help with registration, email Annelies Swaan or contact her by phone at +32 486 98 52 49.
INCLUDED IN THE REGISTRATION FEE
Access to a highly interactive, small-group online course (max 20 participants)
Course materials in both digital and hard copy format
Complementary reading material and MSL tools: Confrontation Matrix, Advisory Board Checklist, Medical Plan PowerPoint template, KOL planning Excel template.
Certificate of attendance signed by the experts and CELforPharma
The expert Maaike Addicks, MD is available for Q&A via email after completion of the course.
VAT INFORMATION
Prices exclude VAT. VAT application depends on course format and your location:
Face-to-Face in Belgium: 21% Belgian VAT applies
Live online courses & self-study programme: The applicable VAT depends on your invoicing address. Contact your local VAT office for refund procedures where applicable.
TRANSFER & CANCELLATION POLICY
Flexible Transfer
If a registrant is unable to attend the scheduled course, they can avoid any cancellation charges by providing a suitable replacement participant.
Alternatively, the registrant may transfer once, on a 'space-available' basis and at no extra cost, to another course of the same value held within one year of the original course date, provided this is done at least three weeks prior to the event.
Registration Cancellation
Less than 14 days prior to the course date: The registrant is liable to pay the full invoiced registration fee.
Between 15 and 30 days prior to the course date: The registrant is liable to pay 50% of the invoiced registration fee.
More than 30 days prior to the course date: The registrant is liable to pay a cancellation fee of € 450 per registrant.
If a registrant postpones their participation to a future course and subsequently cancels again, no refund will be issued for the registration fees.
The average Recommendation Score from participants of the last session was
8,7/10!
Testimonials from past participants:
The course clearly showed how to structure a medical plan and what’s needed to organise an advisory board. I especially valued the way it guided us from SWOT analysis to strategic imperatives. Plus, learning from the experiences shared by other participants made it even more insightful.
EG
Gaëlle Houthaeve, Medical Affairs Advisor - Belgium - June 2025
I appreciated the group discussions and breakout rooms, alongside the content itself, which was very relevant and actionable. The good dialogue with both Maaike and my peers helped me gain insights I can put into practice immediately.
Miltenyi Biomedicine
Jessee Porter, Medical Manager - Germany - June 2025
The course was a transformative experience that reshaped my understanding of Medical Affairs strategy. By delving deeply into the intricacies of Medical Plan structuring, Advisory Board development, and the strategic role of Medical Advisors, I gained comprehensive insights that extend far beyond traditional administrative approaches, demonstrating how medical professionals can drive genuine organisational value and alignment.
Antibiotice
Ioana Mădălina Bran, Medical Advisor - Romania - November 2024
The course title perfectly describes the contents of the course. The Medical Plan is explained in detail and templates are provided to structure the information. It is great that you can simply ask questions that are relevant to your personal situation to Maaike. It was nice to talk to other Medical Affairs professionals and to learn from their experiences and questions to the expert as well. I recommend this course!
Titus Health Care
Carolien Kerstholt, Medical Advisor - The Netherlands - November 2024
Maaike is an excellent speaker and a pleasure to listen to. I am very happy to have had the opportunity to listen to her and interact with her directly.
Antibiotice
Lusiana Stanescu, Medical Advisor - Romania - November 2024
Excellent detail and insights from Maaike's extensive medical experience. I heard so many 'gems' of knowledge that will be useful. The interaction with other participants was really enjoyable, hearing different angles and experiences. Highly recommended!
AstraZeneca
Muireann Ní Bhaoighill, Senior Scientist - Sweden - June 2024
Great expertise of the trainer and a very well delivered course!
Kenvue
Nik Loveridge, Associate Director, Medical Affairs - United Kingdom - June 2024
There was a lot of interaction during the online meeting. On top of her already very interesting slides, Maaike provided additional real-time information based on her own experience, when answering any questions that had been raised during the sessions.
Advanced Accelerator Applications
Jessica van den Oever, Medical Science Liaison - The Netherlands - December 2023
This course was well organised and very useful!
Terumo BCT
Aaron Haubner, Senior Medical Science Liaison - United States - December 2023
Thank you so much for this course - many opportunities to reflect, network and become a better MSL.
3M
Wendy Ofosu, Senior Medical Science Liaison - United Kingdom - September 2023
Professional, hands-on, excellent course for MSLs starting out or even with longer experience in medical affairs!
Indivior
Tuulia Saarenpaa, Medical Advisor - Finland - September 2023
I received a lot of practical tips and insights relevant to my job role from Maaike during the course and also learned a lot from discussions with the other people who attended. It really was a great course, thanks a lot!
Janssen
Melissa Lo Monaco, Medical Science Liaison Dermatology - Belgium - December 2022
So many actions and thoughts have fallen into place after following this course. I'm super happy with all the strategy and structures that Maaike has discussed and I can't wait to put them into practice as I feel they will make my work more efficient and impactful.
Boehringer Ingelheim
Xanthe van Dierendonck, Medical Science Liaison - The Netherlands - December 2022
Excellent course for anyone working in medical affairs regardless of experience. Maaike has in-depth knowledge and experience of all aspects covering the role and a friendly approach to presenting which all made for lots of fruitful discussions. Thank you!
Indivior
Olof Landelius Torper, Medical Advisor - Sweden - December 2022
The course helped me a lot in understanding my role and which tools to use to best achieve our medical goals. It offers the chance to discuss challenges and opportunities with an expert speaker as well as with colleagues from all over the world.
Sanofi
Anne Seifert, Medical Scientific Liaison Neurology - Germany - September 2022
This course was very informative. The instructor is very clear, structured, to the point, and answered all questions effectively. The organisers were also very helpful and quick to provide information and respond to any queries. I would definitely recommend this course to my colleagues, and I am looking forward to signing up to other courses with CELforPharma.
Gilead
Lina Mostafa, Senior Therapeutic Specialist - United Arab Emirates - September 2022
Highly professional, top-class course for personal growth and development! I give my warmest recommendations for this excellent course lectured and supervised by the experienced Dr Maaike Addicks. Compliments also to the administrative team at CELforPharma, who are outstandingly professional through the whole journey. It’s a WOW experience!
Roosi Verendel Nyberg, Medical Scientific Liaison - Sweden - September 2022
Very useful information, in a very well-structured presentation from a real experienced professional in this Medical Affairs domain.
AbbVie
Cristina Ungureanu, Field Medical Advisor South East Europe - Romania - March 2022
This live online course was really practical. The trainer Maaike Addicks gave us a lot of tools to improve our daily activity. I will treasure every advice!
Italfarmaco
Stefania De Marco, Medical Science Liaison - Italy - March 2022
People attending this course are typically also interested in the below courses.
Need help to find the right course? Email Inge Cornelis (Director, Client & Product Projects) or call +32 473 65 15 77